Channel Account Manager (MSP)

Lead Generation Marketer, Institutional

Blockchain.com

ROLE OVERVIEW We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert. KEY RESPONSIBILITIES CAMPAIGN STRATEGY AND EXECUTION * Design and run creative, multi-channel lead generation campaigns across our institutional product lines, including: * OTC trading * Liquidity provisioning * Token launch and distribution * Custody and staking * Digital asset treasuries * Asset management * Other emerging institutional offerings * Tailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.) * Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments MEASUREMENT AND PIPELINE CONTRIBUTION * Define what a qualified lead looks like for each product line, in partnership with sales * Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won * Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product * Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline SALES PARTNERSHIP * Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality * Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume * Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays) CHANNEL AND TOOLING OWNERSHIP * Run campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content), and earned channels as appropriate * Own and operate the lead gen tech stack (CRM, marketing automation, attribution, enrichment) and keep data clean and reliable * Identify and test new channels, formats, and creative approaches, especially AI-assisted workflows that can scale output REQUIREMENTS * 4–5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured * Strong analytical mindset. Comfortable defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics * Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar) and lead enrichment tooling * Proven ability to partner with sales teams in a complex, considered-purchase environment * Comfort operating autonomously, prioritising across multiple product lines, and shipping campaigns end-to-end * Strong written English and the ability to brief or produce campaign creative and copy * Familiarity with AI tooling for campaign ideation, copy, audience research, and workflow automation NICE TO HAVE * Working knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape * Experience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers * ABM (account-based marketing) experience targeting named accounts * Experience running webinars, events, or research-led campaigns as lead generation vehicles * Comfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A defined, agreed lead qualification framework with sales for each major institutional product line * At least two flagship lead gen campaigns launched, measured, and iterated on * A clear, trusted dashboard of lead volume, cost per lead, and pipeline contribution by product and channel * Documented, repeatable campaign playbooks the wider marketing team can build on

Partnership & Co-Marketing Specialist

Blockchain.com

ROLE OVERVIEW We are hiring a Partnerships & Co-Marketing Specialist to identify, open, and activate mutually beneficial partnerships with institutions whose audiences overlap with our target customer base. This is an outbound-led, self-starter role: closer in shape to a BDR than a traditional marketing seat, but focused on partnership and co-marketing deals rather than direct sales pipeline. The person in this role will be measured on the partnerships they originate, the co-marketing activity they activate, and the downstream value those partnerships generate. KEY RESPONSIBILITIES PARTNERSHIP PROSPECTING AND OUTREACH * Identify institutions, platforms, and brands whose audiences are a credible fit for our products, with a focus on viable cross-sell and channel opportunities * Build and maintain a pipeline of target partners, sized and prioritised by mutual opportunity * Own outbound outreach end-to-end — sourcing the right contacts, crafting tailored pitches, and following up persistently and professionally * Qualify partner interest quickly and progress conversations through to a co-marketing or partnership agreement DEAL SHAPING AND ACTIVATION * Pitch the value of partnering with us across a wide product surface, including: * Crypto-as-a-Service (CaaS) platform * Wealth program * Other institutional and B2B offerings as the roadmap evolves * Shape the right co-marketing or partnership model for each opportunity (referral, embedded, co-branded campaign, content swap, event, joint webinar, etc.) * Coordinate with product, legal, sales, and marketing internally to get deals scoped, agreed, and launched * Hand off activated partnerships into ongoing management with clear success metrics in place MEASUREMENT AND REPORTING * Define what "good" looks like for each partnership — leads, accounts, AUM, volume, sign-ups, or whatever metric fits the deal * Track outreach activity, conversion through the partnership funnel, and downstream commercial impact * Report regularly on pipeline, activated partnerships, and contribution to the broader institutional business CROSS-FUNCTIONAL COLLABORATION * Work closely with the institutional sales team to align on target accounts and ensure partnerships create real pipeline they can convert * Partner with marketing on co-branded campaigns, content, and joint launches * Feed market intelligence from outreach back into product and marketing REQUIREMENTS * 3–5 years of experience in partnerships, business development, BDR/SDR, co-marketing, or a comparable outbound-led commercial role * Demonstrable self-starter mindset — you can build a target list, run cold outreach, and keep momentum without being told what to do next * Strong written English and a credible, professional tone in outbound communication * Comfortable being measured on activity and outcomes (meetings booked, partnerships signed, downstream value generated) * Hands-on with CRM, sequencing, and prospecting tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar) * Commercial instinct — able to spot where a partnership creates real mutual value vs. where it doesn't * Comfort operating across a wide and evolving product surface NICE TO HAVE * Working knowledge of crypto, digital assets, fintech, or wealth/asset management * Existing network within fintech, wealth, banking, or platform businesses in APAC, EMEA, or globally * Experience structuring referral, revenue-share, or co-marketing agreements * Familiarity with AI tooling for prospecting, research, personalisation, and outreach at scale * Experience running co-branded campaigns, webinars, or joint events with partners WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A qualified, prioritised pipeline of target partners across CaaS, Wealth, and other relevant product lines * A consistent outbound cadence with measurable conversion through to partnership conversations * A first cohort of signed and activated partnerships with clear, agreed success metrics * Early evidence of downstream commercial value — leads, accounts, or volume — attributable to those partnerships

Affiliate Marketing Specialist

Blockchain.com

ROLE OVERVIEW We are hiring an Affiliate Marketing Specialist to own our affiliate, word-of-mouth, and referral programs. The right person is a data-led growth marketer who knows how to design incentives, structure programs, and turn happy users and motivated partners into compounding, viral loops of new signups and active customers. KEY RESPONSIBILITIES AFFILIATE PROGRAM OWNERSHIP * Own the end-to-end affiliate program — recruitment, onboarding, activation, payouts, and ongoing performance management * Build a high-quality roster of affiliates across content creators, communities, comparison sites, KOLs, and niche operators relevant to our products * Set commission structures, tiers, and incentives that drive the right behaviour without leaking margin * Continuously prune low performers and double down on what is working REFERRAL AND WORD-OF-MOUTH PROGRAMS * Design, launch, and iterate on user referral programs that turn customers into a reliable acquisition channel * Build word-of-mouth and ambassador motions that amplify product launches and key moments * Create the in-product surfaces, messaging, and reward mechanics that actually get users to share VIRAL LOOPS AND GROWTH MECHANICS * Identify and build viral loops within and around our products — where each new user predictably drives the next * Run structured experiments on incentives, reward design, sharing surfaces, copy, and timing * Map the math of each loop (k-factor, cycle time, payback) and continuously work to improve it DATA, MEASUREMENT, AND REPORTING * Instrument every program end-to-end so attribution, fraud, and performance are clean and reliable * Define and track the core KPIs: referred signups, activation rate, CAC, payback, fraud rate, share rate, k-factor * Build dashboards that make program health legible to the wider team and inform decisions on spend, incentives, and scope * Proactively detect and shut down fraud, abuse, and incentive gaming CROSS-FUNCTIONAL COLLABORATION * Work closely with product and engineering on in-product referral surfaces, tracking, and attribution * Partner with finance and compliance on payout structures, KYC/AML, and program terms * Coordinate with the wider growth, content, social, and partnerships teams to amplify programs at launch and on an ongoing basis REQUIREMENTS * 3–5 years in affiliate, referral, partnerships, or growth marketing with direct ownership of a measurable program * Demonstrable track record growing a meaningful acquisition channel through affiliates, referrals, or viral loops * Strong data orientation — comfortable in spreadsheets, BI tools, and attribution platforms, and confident in SQL or willing to learn * Hands-on experience with affiliate platforms (Impact, PartnerStack, Trackier, Everflow, or similar) and referral tooling * Sharp instincts for incentive design — what motivates partners and users without breaking program economics * Strong written English and the ability to recruit, brief, and manage external partners professionally * Self-starter mindset, comfortable owning a program end-to-end in a fast-moving environment NICE TO HAVE * Working knowledge of crypto, digital assets, and the crypto KOL / ambassador / community ecosystem * Experience running affiliate or referral programs for trading, fintech, or other financial products * Familiarity with crypto-native channels (X/Twitter, Telegram, Discord, YouTube creators, on-chain campaigns) * Experience with fraud detection and prevention in incentive-driven programs * Comfort using AI tooling for partner research, outreach, and content personalisation WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A live, performing affiliate program with a curated roster of partners and clean attribution * A redesigned (or net-new) user referral program with measurable k-factor and steady cycle time * A clear dashboard of program health — signups, CAC, payback, fraud, and share rate — trusted across the team * Demonstrable contribution to overall acquisition from affiliate, referral, and word-of-mouth channels PERKS * Remote Setup * HMO on day 1