Senior User Acquisition Manager

Flo Health

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job What You’ll Be Doing: * Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus * Monitoring and optimizing account structure, bidding models, and audience segmentation * Driving incremental growth through performance-focused campaign strategy and rapid experimentation * Collaborating with analytics, creative and social teams to boost paid acquisition * Generating insights from performance data and proactively identifying areas of opportunity * Staying up to date with industry trends, platform updates, and evolving privacy regulations * Producing regular performance reports and contributing to strategic discussions Must have: * 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments * Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat * Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV * Strong analytical skills, including advanced Excel or Google Sheets capabilities * Solid understanding of app attribution and proficiency using MMP tools  * Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data * Strong communication and project management skills, with the ability to work cross-functionally * Upper-intermediate or advanced proficiency in English * Ability to conduct market research and competitors analysis Nice to have: * Experience with Google Ads and video networks  * Experience in web2app user acquisition * Experience in Health Tech, FinTech, or other regulated industries * Experience with automation tools and scripts for campaign management * Familiarity with GDPR, CCPA etc. Salary range between €4500-€6000 gross per month #LI-DL1 How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.  What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Polarsteps

YOUR EXPEDITION: GROWTH & MARKETING AT POLARSTEPS Over the past 10 years, Polarsteps has grown massively through word-of-mouth, thanks to our product and tech department building a top-quality user experience for all our travelers. The Growth & Marketing department is a growing team, but already doing big things. You'll take full ownership of our user acquisition strategies, spanning paid flywheels including Meta, TikTok, Google, and Apple Search Ads, to our content flywheels including LLM optimizations, video search, ASO and Reddit engagement to maximize acceleration within our key markets (FR, DE, UK, US, NL). Besides that, you will work closely with our product managers to optimize the user flow for paid users to improve activation rates. With ratings of 4.8 and 4.7 on the app stores and features in multiple Google and Apple showcases, we've got an impressive past. But we're even more excited for the future, and the impact you can make from day one is huge, directly influencing how we can accelerate user acquisition in all our key markets. YOUR ITINERARY What your journey at Polarsteps will look like day-to-day. You will: * Execute, monitor, and optimize performance marketing campaigns, conducting tests, analyzing data, and identifying trends with a focus on lowering CPAs and acquiring high quality users. * Collaborate with agencies, UGC creators, Polarsteps Explorers and Travel Creators to develop compelling on-brand creatives that resonate with target audiences. * Improve our App Store Rankings for Google Play & iOS Store (ASO) to enhance organic install growth. (We currently work closely with an App Store Optimization (ASO) expert but would like you to start taking it over) * Improve our Organic Search strategy on TikTok, YouTube and LLMs to capture users the moment they are planning their next trip. * Track, report, and deeply analyze campaign performance, understanding the core problems and drivers of change. THE EQUIPMENT IN YOUR BACKPACK What we're hoping you'll bring with you. ✅ 6+ years of experience in performance marketing (e.g., Apple Search Ads, Google App campaigns, Meta and TikTok) at mobile app companies. ✅ A solid understanding of the mobile tracking and measurement ecosystem (e.g. SKAD, AEM, ATT, etc.). ✅ Hands-on experience with product analytics and reporting tools (e.g., Mixpanel, Amplitude, Appsflyer, Adjust, Looker, Metabase etc.). ✅ A data-driven mindset with the ability to turn complex information into clear, actionable insights. ✅ Excellent communication skills, both written and verbal, with the ability to present analyses and findings in clear, impactful formats. 1ST CLASS POLARSTEPS EXTRAS Some cool things to make the journey extra sweet. * A yearly free flight or train ride to a random location! Give our Teleporter a spin here. * A shiny MacBook to work your magic on. * Hybrid working, our way. Work from home and the office, we ask everyone to be in the office 2 days a week. It's how we stay flexible, focused, and meaningfully connected in person. * An extensive home office set-up, everything from noise-canceling headphones to a standing desk. * 30 days of vacation (for adventures or sitting on the couch, it's up to you). * Two paid Culture Days for days that are important to you but not recognized by the official Dutch calendar. * The option to switch up your zoom background by working from another country for up to 8 weeks a year. * A personal development budget for that curious mind of yours! * A pension plan to help you save for those around-the-world retirement trips. * Delicious daily team lunches. * Awesome monthly parties, as well as team trips away. * A lively office in downtown Amsterdam, with travel costs reimbursed. * Free Polarsteps Travel Books to contain all your far-flung adventures. At Polarsteps, we believe the best products are built by people as diverse as the travelers using our apps! That's why we specifically encourage people underrepresented in the tech industry to apply for a role with us. Because we believe that diversity, be it age, race, sexual orientation, physical ability, ethnicity, or gender identity, makes both the world and the workplace better. Think this is the path for you? Find out more about how we hire.

BlaBlaCar

About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. Your Mission We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Ukraine. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.   Your Role Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral. Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers. Own key metrics such as CAC, LTV, conversion rates, churn, and engagement. Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance. Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals. Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making. Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health. Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.   Your qualifications 5+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment. Proven track record of scaling user acquisition and improving retention through full-funnel optimization. Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking. A creative problem-solver who can balance numbers with storytelling and brand-building. Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns. Strong understanding of growth frameworks and sustainable growth principles. Excellent communication and collaboration skills — able to align teams around shared goals and insights. Fluent in English and Ukrainian   What we have to offer Hybrid status 4 additional weeks on top of legal maternity/paternity leaves Financial support for home office equipment  24 days holidays* per year including 12 days of public holidays (vacations and sick leaves are compensated according to the labor law)  Local meal plan policy  Public transport compensation  Mental health support & individual therapy sessions Private health insurance Personal growth via trainings, mentorship, internal mobility programs, and English classes Employee Stock ownership plan Regular team building events (End of Summer Party, Christmas Dinner, Workshops) Interested in joining the ride?  a 45-min video-call with Maxime, Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions a 60-min video-call with our Head of CEE Marketplace, Roman Miroshnichenko to deep dive into your experience executing marketing strategies and delivering campaigns a fully remote exercise to evaluate your technical skills, including a 60-min video-call with key stakeholders to present your work; a 30-min video-call with our COO, Adrien Tahon, for a final validation