AEO and GEO Marketing Manager

Position Green AB

Position Green is a frontrunner in sustainability software, supporting organizations to accelerate their sustainability journey. Position Green’s offering combines a proprietary software with specialized sustainability advisory services. In making sustainability measurable and actionable, Position Green simplifies the ESG reporting challenge and helps build robust strategies that reduce risk and create lasting value. Founded in 2015 in the Nordics, Position Green today has over 1000 customers worldwide and 200 employees across Europe. About the role We’re looking for a Content Marketing Manager to join Position Green on a 6-month parental leave cover, with the possibility of extension depending on business needs. Your mission is to transform Position Green’s sustainability expertise into compelling content that educates the market, strengthens our category leadership and supports commercial growth. You’ll own our content strategy, editorial planning, website content and content production across the buyer and customer journey. Working closely with the team, you’ll ensure every major commercial initiative is supported by high-quality content that educates, engages and drives action. This is a strategic, hands-on role where you’ll shape how Position Green communicates with the market while remaining closely involved in execution. Key Responsibilities Content Strategy Own Position Green’s content strategy and roadmap, ensuring alignment with commercial priorities and marketing objectives. Develop and manage the content calendar across campaigns, product launches, thought leadership and lifecycle initiatives. Ensure all published content reflects our positioning, tone of voice and brand. Continuously optimise content topics, formats and distribution based on audience insights and business performance. Content Creation & Thought Leadership Create engaging, high-quality content across articles, webinars, reports, landing pages, newsletters, campaigns and organic social. Turn complex sustainability topics into clear, engaging and commercially relevant content. Partner with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market. Repurpose key content into multiple formats to maximise reach and impact. Contribute directly to content creation while leading the overall content programme. Website & Organic Discoverability Own the publishing and ongoing optimisation of content across the Position Green website. Ensure website content remains accurate, relevant and aligned with commercial priorities. Improve Position Green’s organic discoverability through content-led SEO, AEO and GEO. Identify opportunities to improve content structure, internal linking and user journeys to strengthen engagement and visibility. Content Operations Own the execution of the content roadmap from idea to publication. Maintain a structured content library to support campaigns, sales enablement and customer marketing. Establish and maintain high editorial standards across all published content. Performance & Optimisation Monitor the performance of our key content formats, including articles, reports, webinars, newsletters and organic social. Work closely with the Head of Marketing and Product Marketing Manager to continuously improve topics, formats and distribution based on performance data and commercial insights. Stay informed on developments within sustainability, B2B marketing, SEO and AI-powered search to identify new opportunities for growth. Are you the one we’re looking for? You’re an experienced content marketer with a commercial mindset. You enjoy turning complex ideas into engaging content that builds trust, educates the market and supports business growth. You’re comfortable balancing strategy with execution and enjoy collaborating with experts across different disciplines. You’ll likely have: Experience in content marketing within B2B SaaS. Exceptional writing and editing skills in English. Experience managing website content through a CMS. A strong understanding of SEO principles and an interest in AI-powered search and content discoverability. Experience using analytics and performance data to improve content effectiveness. Strong project management and stakeholder management skills. The ability to manage multiple priorities in a fast-paced environment. Experience with marketing tools (e.g., HubSpot, WordPress, Google Analytics, Ahref). Experience within sustainability, ESG or enterprise software is an advantage, but not essential. What do we offer? At Position Green you will work alongside some of the leading experts within this field, and you will have a great impact on accelerating the sustainability transformation in the global business community. This is your impact opportunity; Come work with us for a sustainable future. Location We are looking for someone based in the greater Malmö or Stockholm region who can be in the office at least 3 days a week, with the possibility to work remotely when it suits you and your schedule best. What’s next? If the above sounds interesting to you, we would love to receive your application. We will start reviewing applications in early August. In this recruitment, great importance is placed on personal suitability. The planned start date for the position is as soon as possible.

Apsis International AB

💻 Web Manager & Technical SEO Specialist 📍 This role can be based in Utrecht, Netherlands or Malmö, Sweden 💶 Competitive salary + bonus 🌍 International team | 🏡 Hybrid working | 🧠 Learning & career growth Build what's next with us efficy Group is the European home for Tribe, Apsis, and efficy CRM. For years, our brands have earned trust across European markets by building systems that are sovereign, compliant, and now AI-native. Today, we're bringing that story together under one roof, as your European partner for AI-powered CRM. We help organisations turn customer data into autonomous action, structuring systems, orchestrating workflows, and building relationships that scale with AI. Over 300,000 users across 63 countries rely on us to grow smarter, move faster, and build lasting business relationships. Job Overview We're growing the Tribe marketing team and looking for a Web Manager & Technical SEO Specialist based in Utrecht to take full ownership of the Tribe website. You'll be the internal expert keeping the site fast, healthy, and visible, including in AI-generated search results. Sitting at the intersection of technical performance, content structure, and organic growth, your work will directly shape how Tribe is found and experienced online. Your team can't wait to welcome you! What's in it for you? ✔️ Clear ownership of a business-critical website in a fast-growing European tech company ✔️ A front-row seat to where search is heading, including GEO and AI-native discovery ✔️ Career growth opportunities and internal mobility ✔️ Modern offices in 11 European locations ✔️ Fun team events & continuous learning ✔️ Competitive salary with bonus system ✔️ Hybrid working policy What you'll be doing Own the overall technical health of the Tribe website: performance, crawlability, indexation, and uptime Act as the internal point of contact for the external web agency, briefing, reviewing, and signing off on structural changes and new templates Run regular technical SEO audits and turn findings into clear, prioritised actions Manage on-page SEO across markets: metadata, schema markup, internal linking, and crawl budget Optimise content and site structure for visibility in AI-generated summaries from tools like ChatGPT, Gemini, and Perplexity Lead the production of new landing pages, owning QA and ensuring SEO best practices are built in from the start Own website tracking and analytics via GA4 and GTM, and report on organic performance Who you are 3 to 5 years of experience in technical SEO, web management, or a closely related role, ideally in a B2B or SaaS environment Solid grasp of technical SEO fundamentals: Core Web Vitals, crawl architecture, schema markup, and hreflang for multi-market sites Comfortable managing a CMS (WordPress or similar) and coordinating with external development teams Familiar with GEO and AEO concepts, and genuinely curious about how AI search is reshaping organic visibility Analytical by nature, able to translate data from GA4, Search Console, and SEO tools into clear priorities Organised, proactive, and ownership-oriented: you spot issues before they're flagged and follow through Excellent command of English ✨ Ready to succeed and make an impact with us? Apply today - we can't wait to meet you! Please submit your application in English. efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you - exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status. Disclaimer efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails. All résumés submitted by search firms to any efficy employee without a valid written search agreement will be considered the sole property of efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral.

H & M Hennes & Mauritz GBC AB

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide? Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry. In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset. WHAT YOU WILL DO As part of our global SEO team, you will: Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online. Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store. Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations. Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences. As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results. WHO YOU ARE 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus. Skilled at analysing and presenting data in a clear, actionable way for stakeholders. Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.). Strong Excel skills. Experience in joining and merging data sets and working with large-scale data. Has excellent communication skills verbally, in writing, and in presentations. Is fluent in English, both spoken and written. Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus. Experience working with Adobe Experience Manager (AEM) would be a plus. Experience working with Jira or similar task management platforms is a plus. As a person, you are Methodical and organized, with strong attention to detail. A fast learner with a passionately curious spirit and a strong interest in continuous improvement. Strategic, customer-focused, and business-minded with a high drive for results. A connector and collaborator who builds trust and strong relationships. Comfortable taking initiative and thriving in a fast-paced environment. Qualifications - Additional information WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). H&M Incentive Program - HIP. Learn more about the program here. In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment). JOIN US Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.