The Knot Worldwide · Remote - United States
Senior Manager, Marketing Intelligence
WHAT WE DO MATTERS: At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, though...
WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate
dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by
authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go
hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who
consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our
success.
ABOUT THE ROLE AND OUR TEAM:
The strategic and highly analytical Senior Manager, Marketing Intelligence (you!) will help shape how The Knot Worldwide plans,
invests, and measures marketing performance across our global portfolio. In this role, you will serve as a trusted thought partner
to Marketing, FP&A, Product, Data, and Executive Leadership by delivering forecasting, performance intelligence, and
decision-ready insights that drive business outcomes.
You will own centralized marketing performance reporting and forecasting across both U.S. and international markets, helping
leadership understand acquisition trends, marketplace health, and investment opportunities. You’ll work closely alongside
cross-functional partners across Paid Media, SEO, CRM, Product Analytics, and Finance, and report into senior Marketing Strategy
leadership.
RESPONSIBILITIES:
- You own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO,
CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes.
- You serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend
allocation decisions across U.S. and international markets.
- You develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs),
ensuring leadership has clear, consistent visibility into acquisition and marketplace trends.
- You proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric
shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction.
- You build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate
tradeoffs, and respond effectively to changing market conditions.
- You monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights
into actionable recommendations for marketing strategy and investment prioritization.
- You inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous,
and best-in-class marketing evaluation.
- You support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that
inform the company’s highest-stakes decisions.
SUCCESSFUL CANDIDATES HAVE:
- You have 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a
related field.
- You have deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth,
and understand how these drivers connect to marketplace and revenue outcomes.
- You can synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
- You are highly proactive in identifying risks, data integrity issues, and performance shifts, and you bring a business-first
mindset to solving ambiguous problems.
- You have experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or
global environments.
- You are a strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across
stakeholders.
- You bring exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in
fast-moving, high-visibility environments.
WORK MODEL:
This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a
week as part of our hybrid work model.
#LI-Hybrid
#management
Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and
other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate,
monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also
offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.
Annual salary range
$108,850—$175,000 USD
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for
this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful
moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters
for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should
be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking
with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while
recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out.
From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of
celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental
leave, and prioritize initiatives that support the growth, development, and happiness of our people.
Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with
meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments
to come together, build strong relationships, and drive bold ideas forward.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional
gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England;
New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without
regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot
Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the
company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion,
gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran
status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of
taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is
collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment
practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your
data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your
personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential
employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be
processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you
can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more
about your rights, please consult our Privacy Policy [https://tkww-jobpreview.my.canva.site/candidate-privacy-notice]. If you wish
to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the
competent data protection authority.
Role
Senior Manager, Marketing Intelligence
Category
Other
Location
Published
July 22
Deadline
August 22
Source