Product Marketing Manager, Prime & Markets

Coinbase

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase. Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture. They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge. As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product. What you'll do: * Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more. * Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives. * Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution. * Measure and report on the performance of product marketing initiatives to inform ongoing strategy. * Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions. Required Skills and Experience: * 5+ years of marketing experience within the trading/crypto or FinTech space. * Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams.  * Demonstrated track record of creating customer segmentation and insights. * Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions. * Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution. * Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. * Preference for experience in prediction markets, sports, or gaming.   P77089 #LI-Remote Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).    Annual base salary range (excluding equity and bonus): $140,080—$164,800 USD * Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. * Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws. * US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation. * Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial. * Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.

Coinbase

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase. As a Performance Marketing Manager on the Growth Marketing team within the Consumer & Business group, you'll own Coinbase's global performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets. You'll scale our customer base and revenue through data-driven, full-funnel acquisition strategies, building the playbooks and measurement frameworks that connect channel performance to downstream business outcomes. What you'll do: * Own end-to-end strategy and execution across global paid performance channels (Google Ads, Meta, TikTok, and mobile UA) to hit aggressive new user acquisition and efficiency targets. * Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets. * Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes. * Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities. * Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights, risks, and opportunities to leadership. * Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams. Required Skills and Experience: * 5+ years of hands-on performance marketing experience with expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment. * Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets. * Demonstrated experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g., Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation and scale campaigns. * Proficiency with BI tools (e.g., Looker, Hex, Tableau) and a demonstrated experimentation mindset, with experience building and launching tests, interpreting results, and making data-grounded decisions. * Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing; B2C experience required, fintech or crypto preferred. * Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).    Annual base salary range (excluding equity and bonus): $140,080—$200,900 USD * Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. * Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws. * US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation. * Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial. * Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.

Coinbase

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase. As a Derivative Sales Analyst on the Institutional team, you'll own and grow relationships with Coinbase's top prosumer derivatives traders, driving volume across futures, options, and perpetuals. You'll source new high-value traders from competitor venues, re-engage dormant accounts, and bring structured market and client insights back to Product, Risk, and Marketing to shape Coinbase's advanced trading offerings. What you'll do: * Own and grow relationships with top prosumer derivatives traders on Coinbase, driving increased trading volume, deepening engagement, and expanding adoption of advanced trading products. * Source and convert new high-value derivatives traders from competitor venues through targeted outbound, differentiated positioning of Coinbase's liquidity, fees, and UX, and full-funnel sales management. * Monitor derivatives market structure, client flows, and competitor offerings to identify upsell opportunities, inform pricing and product feedback, and deliver structured insights to Product, Risk, and Marketing. * Maintain an accurate pipeline and forecast for your book, reporting on key KPIs (volume, active traders, winbacks, competitor migration) and documenting client interactions through CRM tooling. * Reactivate previously dormant top traders using data-driven account reviews, tailored outreach, and bespoke incentives to restore sustained volume. Required Skills and Experience: * 2+ years of sales or business development experience in financial services, trading, or crypto, with a track record of hitting or exceeding revenue and volume targets. * Strong understanding of derivatives products (futures, options, perps, margin) in traditional finance or crypto markets, including how active traders use them in practice. * Data-driven operating style with experience using dashboards, CRMs, and basic analytics to segment books, identify opportunities, and prioritize outreach. * Background in business, finance, economics, or a related quantitative field, or equivalent practical experience working directly with trading clients. * Series 3 License required, or ability to obtain within 90 days of hire. * Pre-existing book of high-value prosumer or retail derivatives clients preferred. * Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. PID: P77034 Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).    Annual base salary range (excluding equity and bonus): $126,990—$149,400 USD * Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. * Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws. * US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation. * Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial. * Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.