B2B Demand Generation Manager / Head of Marketing

Gitlab

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. AN OVERVIEW OF THIS ROLE As a Senior Regional Marketing Manager, EMEA on GitLab's Regional Marketing team, you'll guide the strategy and execution of integrated programs that help increase pipeline growth across the EMEA region. You'll work closely with Sales, Marketing, Product, and Ecosystem teams to create in-person and digital experiences that show GitLab's value to enterprise audiences and assist both Sales and Ecosystem priorities. In this role, you'll manage regional plans, bring creative ideas to market, and use performance insights to improve programs over time, while working with flexibility in GitLab's all-remote, asynchronous, values-driven environment. Some examples of our projects: * Building regional field marketing strategies and integrated campaigns across EMEA that align to territory priorities and help generate measurable pipeline * Delivering third-party and GitLab-owned events, alongside digital programs, that create meaningful engagement with customers and prospects across the region WHAT YOU’LL DO * Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals. * Develop and run field marketing strategies across the region, using in-person and digital tactics to engage target audiences and increase pipeline growth. * Continually test, learn, and improve programs to define best practices and evolve regional marketing as business needs change. * Analyze performance and communicate the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders, tailoring insights clearly for each group. * Improve return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes. * Coordinate cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams. * Work with external agencies and third-party partners to plan, manage, and deliver campaigns and events across EMEA. * Help build and improve processes within the Regional Marketing organization, and travel as needed in line with company policy, with travel up to 50% required. WHAT YOU’LL BRING * Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams. * Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail. * Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and practical approaches to regional campaigns. * A data-driven mindset, with experience using results and performance insights to guide decisions, refine tactics, and shape strategy. * Experience owning or supporting territory budgets, including allocating resources across tactics and managing spend responsibly. Strong organizational and communication skills, with the ability to turn complex ideas into clear content, presentations, and stakeholder updates. * Ability to work in a fast-moving environment with many stakeholders, work self-directed with minimal supervision, and build trust across teams. * Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace to support program execution and cross-functional coordination. * Familiarity with marketing automation, reporting, and project management tools, and an understanding of Agile, DevOps, or the software development lifecycle. ABOUT THE TEAM The Regional Marketing team is a strategic collaborator to Sales and the broader go-to-market organization, and we focus on helping GitLab grow through thoughtful, measurable regional programs. In EMEA, we bring together regional insight, campaign execution, and close collaboration to connect GitLab's platform story with the needs of buyers across varied markets. You'll join a distributed team where we value transparency, iteration, and strong cross-functional collaboration, and you'll have the chance to contribute to how we show up in the region through programs that assist pipeline, strengthen our market presence, and reflect our mission to enable everyone to contribute to and co-create the software that powers our world. HOW GITLAB SUPPORTS FULL-TIME EMPLOYEES * Benefits to support your health, finances, and well-being * Flexible Paid Time Off  * Team Member Resource Groups * Equity Compensation & Employee Stock Purchase Plan * Growth and Development Fund * Parental Leave  Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. ---------------------------------------------------------------------------------------------------------------------------------- Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.   Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Holocene

YOUR MISSION The Role You are the top of the funnel. Your job is to get the founder into 8–12 qualified conversations per month with supply chain and procurement leaders at target manufacturers.  These are two types of meetings: * Product meetings — structured conversations with supply chain operators to validate features, get input on roadmap, and build relationships that convert into pipeline over time * Sales meetings — qualified conversations with decision-makers at ICP accounts who understand what Epoch does and want to see it. You own everything up to the meeting. The founder closes. What Early-Stage Outbound Looks Like This is not a volume game. You will not blast 500 emails and wait for replies. At an unknown brand, every touchpoint needs to earn attention How to apply 1. A short note on why this role fits you 2. One real example of how you got a meeting at a company where nobody knew your brand — name the company, the person, the angle you used, and how many touches it took 3. Your LinkedIn profile We will know if you wrote this with LLMs. We screen every application for AI-generated content. Be specific, be detailed, be you.  YOUR PROFILE What You'll Actually Do * Research target accounts — understand their supply chain, recent news, pain points, org structure * Identify the right buyer (VP Supply Chain, Head of Procurement, COO, Plant Director) * Write hyper-personalized outbound that earns a reply from someone who's never heard of us * Build and run multi-touch sequences across email, LinkedIn, and warm intro paths * Mine existing networks * Frame meetings as value exchanges, not sales pitches  * Manage HubSpot pipeline, track outreach, report on conversion at every step * Coordinate event follow-ups, podcast/webinar appearances, and content seeding that generates inbound * Work directly with the founder daily You're a Fit If 1. You've done outbound at a B2B startup where nobody knew the brand — and got meetings anyway 2. You can research a company and write a message that makes a VP stop scrolling 3. You're comfortable working in manufacturing / supply chain / industrial context (or learn fast) 4. You think in angles, not templates 5. You write well in English. German is a strong plus. 6. You're relentless on follow-up without being annoying 7. You've used Apollo, Clay, LinkedIn Sales Navigator, HubSpot — but you know tools don't replace thinking 8. You're an executor, not a strategist. You do the work, not the deck about the work.

WhiteTech

At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions. Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth. We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET).   JOB SUMMARY We are hiring for an innovative startup building a cutting-edge, secure, and responsible CS2/CS:GO Skin Gambling and Casino Platform. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven Senior/Lead Product Marketing Manager to bridge the gap between building the product and successfully bringing it to market. This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety. REQUIRED QUALIFICATIONS (MUST-HAVE) * 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry. * Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must. * Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives. * Experience in setting up successful collaborations with Counter-Strike (CS) streamers. * Proven experience in growing a start-up project toward a market leader position. * Previous experience working in start-up environments with rapid iteration cycles. * Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role. * Proven hands-on experience building and scaling marketing processes from the ground up. * Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond. * Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter. * Experience working with analytics tools and turning data into stories & actions. * Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations. * Passion for gaming, esports, and the CS2/CS:GO community. * Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting. * Ability to work within the CET/EET time zone. KEY RESPONSIBILITIES * Leading and growing the Product Marketing function with a hands-on approach. * Develop marketing strategies for our B2C products and B2B platform features. * Contribute to product mechanics and design with proven, market-tested enhancements. * Structure effective partnerships with traffic acquisition partners. * Create positioning and unique value propositions. * Collaborate hand-in-hand with product, design, and development teams. * Monitor KPIs (conversions, engagement, retention, launch effectiveness). * Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements. * Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them). * Initiate changes to increase conversions, user engagement, and retention. * Synchronize marketing activities with the product roadmap. * Plan marketing launches and entering new markets. * Conduct market, competitor, target audience, and customer development research. * Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits. * Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development. * Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution. * Report on the effectiveness of initiatives and promotion results. RECRUITMENT PROCESS 1. Application Review (1-2 weeks). If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy. 2. Interview Stages (2-3 weeks). 1. Prescreen Call with Recruiter - 30 min. 2. Interview with Chief Product Officer - 60 min. 3. Test Assignment. 4. Final Interview with CEO - 60 min.  3. Job Offer. 4. Referrals: Employment and Background Check.   We offer:  * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! Let’s build something great together!