Senior Product Manager, Ads

Twitch

ABOUT US Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. ABOUT THE ROLE Ads on Twitch aren't like ads anywhere else. They happen live, in front of communities that are actively engaged and they directly fund the creators those communities love. This is a genuinely unsolved problem: you won't be optimizing a mature system, you'll be defining what the next generation of live-stream advertising looks like. We're looking for an engineering leader to run multiple teams building ad experiences that feel native to live streaming. You'll own the technical vision for how ads work on Twitch and lead the org to ship it. Your work will have direct revenue impact and visibility to senior leadership - it shows up on the P&L. The org is at a stage where your leadership decisions will shape its culture for years, and you'll work alongside strong cross-functional partners who care deeply about creators. This role demands someone who can formulate intuition and opinions grounded in first-principles understanding, not just pattern-matching from past playbooks. You'll navigate both technical and product ambiguity simultaneously, leading entirely autonomously rather than relying on a hierarchy to set direction. This is a very fast-paced environment where leading teams to results and delivering resounding impact is the expectation. You can work in San Francisco, CA or Seattle, WA. YOU WILL: * Own the engineering strategy for ad products across multiple teams * Make real architectural calls - we're actively evolving how ads are served, targeted, and measured in a live-streaming context * Build and develop your managers, and foster a culture of continuous engineering improvement through mentoring, feedback, and metrics * Partner with product, sales, and operations to balance advertiser needs with viewer and creator experience * Set quality and velocity standards grounded in data YOU HAVE: * 7+ years managing software engineering teams, with at least 1 of those managing other managers * A track record of shipping consumer-facing products in a high-growth, fast-changing environment * Experience growing and retaining engineering talent - not just hiring, but developing people into leaders * Strong technical chops to earn credibility with senior engineers and make architectural tradeoffs * Ability to build a strong engineering culture anchored on technical innovation, high velocity, customer impact, and cross-functional collaboration BONUS POINTS * Experience building for ads products - ad serving, targeting, measurement, or advertiser-facing tools * Background working in live or real-time media environments * Experience operating with high autonomy in ambiguous, fast-moving organizations PERKS * Medical, Dental, Vision & Disability Insurance * 401(k) * Maternity & Parental Leave * Flexible PTO * Amazon Employee Discount Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Job ID: TW9213 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. US, WA, Seattle - Annually $220,100—$297,700 USD US, CA, San Francisco - Annually $253,100—$342,300 USD Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Twitch

ABOUT US Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. ABOUT THE ROLE The Community team builds products that allow creators to build and grow communities on Twitch. Our products span across creator and viewer journeys. As a Senior Product Manager on the Discovery team, you will own the experience that helps viewers find creators worth coming back for, across search, browse, and serendipitous discovery in the live feed. Your work will focus on helping viewers form their first creator connection and every connection after it, because that bond is what turns an occasional visit into a daily habit. You will be the voice of the viewer for recommendations: defining what viewers want, surfacing what they are not seeing but should, owning the discovery roadmap, and partnering with our ML teams to turn those needs into better ranking and relevance. You will define and execute a product strategy grounded in customer needs, working closely with applied science, design, and engineering to ship and measure your way there. Our team is based in San Francisco, CA but you can work from San Francisco, CA; New York, NY; Irvine, CA; Los Angeles, CA or Seattle, WA. YOU WILL: * Own the discovery experience across search, browse, and the live feed, helping viewers find creators worth returning for and form their first connection and every one after it. * Define what viewers want from recommendations and what they are not seeing but should, and own the discovery roadmap that closes those gaps. * Partner closely with applied scientists, ML product managers, and engineers to translate viewer needs into better ranking and relevance, setting the requirements without building the models yourself. * Be hands-on in execution with design, data science, and engineering, shipping through experimentation and measuring impact. * Be the voice of the viewer across teams, working with ML, App Experience, and Notifications to align surfaces and roadmaps and to navigate ambiguity. YOU HAVE: * 5 or more years of Product Management experience * Experience with discovery, search, recommendations, or other ML-powered consumer products * Strong analytical skills, ability to understand data trends, insights, and experiments, but also when to drive through product intuition * Strong written and verbal communication skills with a talent for precise articulations of customer problems * History of shipping products through experimentation, analyzing insights and measuring impact BONUS POINTS * Bachelor's or Master's degree in computer science or a related field * Familiarity with streaming and Twitch's ecosystem * Experience partnering with applied science or ML teams to define requirements that improved ranking, relevance, or personalization * Knows how to write basic SQL and how to use experimentation and analytics tools PERKS * Medical, Dental, Vision & Disability Insurance * 401(k) * Maternity & Parental Leave * Flexible PTO * Amazon Employee Discount Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Job ID: TW9215 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. US, WA, Seattle - Annually $151,200—$204,600 USD US, CA, San Francisco - Annually $173,900—$235,200 USD US, NY, New York - Annually $166,300—$225,000 USD US, CA, Los Angeles - Annually $151,200—$204,600 USD US, CA, Irvine - Annually $151,200—$204,600 USD Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Lyft

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Marketing team is a data-driven, growth-focused function that brings together marketing, analytics, user insights, and experimentation to develop and optimize our rider and driver acquisition strategy. We are looking for an experienced, analytically minded programmatic marketer to lead and scale our programmatic user acquisition efforts. This is a senior individual contributor role requiring a blend of strategic thinking, hands-on channel expertise, and rigorous analytical skills. You will own key parts of our Growth Acquisition program and independently drive new user growth across emerging company initiatives including International Expansion, Partnerships, and Experimental Programs. The ideal candidate is self-directed, proactively digs into data, and brings a strong experimentation mindset. Advanced SQL and Excel skills are required. We're also looking for someone who actively uses AI tools (e.g., Claude, Gemini, ChatGPT) to sharpen their analytical and operational workflows — not just as a novelty, but as a genuine multiplier on their output. RESPONSIBILITIES: * Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats * Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement * Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals * Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities * Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations * Design and execute A/B and multivariate experiments to improve campaign performance and efficiency * Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations EXPERIENCE: * 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats * SQL and advanced data analysis skills are required — we will assess this during the interview process * Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations * Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions * Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight * Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities * AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale BENEFITS: * Great medical, dental, and vision insurance options with additional programs available when enrolled * Mental health benefits * Family building benefits * Child care and pet benefits * 401(k) plan with company match to help save for your future * In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off * 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible * Subsidized commuter benefits * Monthly Lyft credits and complimentary Lyft Pink membership Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the San Francisco area is $128,000 - $160,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.