
On · Shanghai
MISSION Your mission is to develop and execute a comprehensive digital commercial strategy that drives revenue growth, enhances brand presence, and delivers a ...
Your mission is to develop and execute a comprehensive digital commercial strategy that drives revenue growth, enhances brand
presence, and delivers a best-in-class consumer experience across all digital touchpoints in China. You will lead the digital
go-to-market strategy, own the commercial performance of our digital channels, and build a data-driven culture to optimize
performance and unlock new growth opportunities.
platforms and partner marketplaces.
funnel development, and investment modeling.
retention.
targets, as well as operationalize the strategy for the stage of our brand in the local market.
JD.com, Douyin).
stakeholders, on the unique landscape and opportunity of the China Digital environment.
record of driving significant revenue growth.
social media channels, and digital marketing trends.
key performance indicators.
inspire others to achieve ambitious goals.
stakeholders.
You will be a key member of the Digital & Consumer, China leadership team. You will manage a team of digital professionals,
including leads for our digital channels and performance marketing. You will work in a fast-paced and collaborative environment,
with the opportunity to make a significant impact on our business in China.
Reporting to the Head of Digital & Consumer China, the Senior Lead - Sales Planning is responsible for driving commercial planning, sales forecasting, inventory optimization, and financial performance across Digital channels. This role acts as a key bridge between Digital, Demand Planning, Merchandise Planning, and Finance teams, translating business objectives into actionable plans. Through forecasting, inventory management, and business analytics, the role enables sustainable growth, improves sell-through, maximizes profitability, and supports strategic decision-making across the region. As a Senior Lead - Sales Planning, you are the strategic architect of commercial growth and inventory optimization across your assigned Business and channels. By bridging the gap between sales objectives and supply capabilities, you translate high-level financial ambitions into actionable, Business-specific plans. Your expertise in forecasting, market analytics, and cross-functional trading ensures we maximize commercial opportunities, drive regional profitability, and protect the brand's premium market position, directly enabling On's long-term growth and strategic vision. Strategic Business Planning & Forecasting Drive robust in-season and future-season forecasts in partnership with the Head of Digital Commercial to maximize revenue opportunities and minimize product liability. Define and manage seasonal Sell-through targets, Open-to-Buy (OTB) projections, and quarterly financial forecasts for the regional sales organization. Key cross-functional bridge between Digital Channels, Demand Planning, and Merch team, especially during in-season performance tracking, to optimize sell-through across channels. Driver of quarterly forecasting process and annual budgeting process with inputs across key stakeholders. Ability to have a critical assessment, while managing timelines, and preparation of communication materials. Manage Profit & Loss (P&L) contributions by establishing and validating Gross to Net (G2N) assumptions, including return and cancellation rates. Commercial Strategy & Business Alignment Build channel-specific sales plans that seamlessly integrate Digital objectives with On’s overarching financial and strategic targets. Connect directly with channel and cross function partners for strategic planning discussions, including pre-season and in-season planning-focused calls. Analyze year-over-year (YOY) Business performance and market insights to identify growth areas, optimize assortment plans, and drive commercial outcomes. Align seasonal assortment plans and sell-in preparation with global commercial guidelines and regional product availability. Cross-Functional Inventory & Lifecycle Management Partner closely with Demand Planning and Merchandise Planning teams to finalize forecasting, production needs, and go-to-market (GTM) strategies at the vertical, channel, and Business level. Lead cross-channel trading, omni interfacing, and replenishment initiatives to optimize product demand through the Integrated Business Planning (IBP) drumbeat. Drive proactive product lifecycle and inventory management, work alongside demand planning and merch teams on bringing early alert signals and actional tactics to reduce over-stock risks at end of season. Business Intelligence & Executive Reporting Build, optimize, and maintain advanced sales reporting, in-season business trackers, and executive dashboards to monitor Business health and seasonal progress. Routinely present strategic recommendations and key business analyses to regional leadership and executive management regarding inventory health, sell-through, and end-of-life planning. Design and distribute weekly and monthly performance reports to foster data-driven decision-making across the commercial organization. Facilitate regular monthly business reviews and commercial discussions to maintain transparency and alignment with key stakeholders. - Deep professional experience in product planning, sales planning, merchandise planning, demand planning, buying, or other applicable commercial planning fields. - Strong background on financial reporting, analytics, and overall P&L management mindset. - Proven experience planning for a global retailer in sportswear, footwear, fashion, or similarly dynamic, style- and size-intensive categories with frequent product refreshes. - High proficiency with forecasting and planning tools, including advanced MS Excel capabilities (e.g., macros, power queries), with experience creating or updating planning models. - Strong communication and presentation skills, with a demonstrated ability to navigate cross-functional organizations, build relationships with external key partners, and adapt communication styles to diverse audiences. - Advanced analytical capability, with a proven track record of reviewing complex trends and datasets to forecast and communicate a holistic story across product categories. - Willingness to travel up to 10% of the time, with flexibility based on seasonal business and planning cycle needs. The Sales Planning role sits within the Digital & Consumer function and is responsible for driving commercial planning, forecasting, inventory optimization, and business performance management across China Digital channels. This role partners closely with Digital Commercial, Demand Planning, Merchandise Planning, Finance, and Global Planning teams to align demand, inventory, and financial targets. Through data-driven planning and cross-functional collaboration, this role enables sustainable growth, healthy inventory levels, and informed commercial decision-making. On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
IN SHORT: At On, our ambition is bold: to become the most premium global sports brand, built on performance, design, and sustainability. We are driven by a singular mission — to ignite the human spirit through movement. We are looking for a visionary and hands-on leader to join us as Head of Digital Product for China, a strategic, consumer-centric leadership position with end-to-end accountability for shaping the full digital product and consumer experience for millions of customers in China. This covers the entire omni-channel journey — from online/offline integration to key local platforms like WeChat Miniprogram and China Digital Marketplaces. You will serve as the center of consumer, digital experience, technology, and project management, defining the product vision and roadmap, and co-owning execution with Engineering and Commercial leadership to build data-driven, personalized experiences that attract, convert, and retain customers. YOUR MISSION: Your mission is to shape and articulate a compelling product vision and long-term strategy for On’s omni-channel digital consumer experiences in China. You will serve as the center of consumer, digital experience, technology, and project management, owning how our products attract, engage, and retain customers across all commercial channels — Retail, Wholesale, Local DTC (WeChat), and China Marketplaces — ensuring experiences are premium, locally relevant, and globally scalable. As the strategic owner of the China customer product portfolio, you will define how data, personalization, and seamless cross-channel journeys come together to drive customer satisfaction, loyalty, and commercial growth. You will guide the evolution and integration of both global platforms and locally built capabilities, ensuring a seamless, end-to-end customer journey across offline and online touchpoints, with a core focus on WeChat Miniprogram and China Digital Marketplaces. A core part of your mission is to elevate Digital Product in China to a true strategic partnership — deeply understanding customer and business needs, shaping direction early, and co-owning outcomes with Technology and Commercial leadership. You will serve as a key connector between China and the global organization, turning local insights into global advantage and helping build a world-class, interconnected digital experience that fuels On’s growth in China and beyond. KEY RESPONSIBILITIES Define Product Vision & Strategy: Shape and articulate a compelling product vision and long-term strategy for customer experiences in China, aligned with On’s global brand, commercial goals, and technology strategy. * Translate complex market dynamics, customer insights, and business priorities into clear product principles and actionable roadmaps. Lead Omni-Channel Customer Experiences * Own the end-to-end product experience across Retail, Wholesale, Local DTC (WeChat), and China Marketplaces. * Ensure a connected, cohesive, premium, and locally relevant experience across all touchpoints while enabling global scalability. Drive Roadmap Ownership & Execution * Lead the development, prioritization, and execution of product roadmaps, balancing speed, quality, and long-term value together with your tech counterpart. * Partner closely with Engineering, Design, Data, and Commercial leaders to ensure high-quality, predictable delivery of strategic initiatives. Champion Customer & Market Insights * Promote a deep understanding of Chinese customer behaviors, expectations, and journeys, ensuring insights are consistently reflected in product decisions. * Embed customer discovery, research, and validation into how teams work. Inspire & Develop High-Performing Teams * Build, mentor, and empower a high-performing product organization in China. * Foster a culture of ownership, collaboration, and outcome-driven thinking, enabling teams to do their best work. Foster Innovation & Continuous Improvement * Encourage experimentation and learning to evolve customer experiences, personalization, and engagement models. * Partner with Tech and Data leaders to leverage modern technologies and AI-driven capabilities where they create meaningful customer and business impact. Leverage Data for Growth & Impact * Establish a data-driven decision-making culture, defining success metrics tied to customer engagement, retention, and commercial performance. * Use insights and experimentation to guide prioritization, justify investments, and continuously improve outcomes. Act as the China Product Voice Globally * Represent China’s product needs and opportunities within the global organization. * Share learnings and innovations from China to help influence global product strategy and platform evolution. YOUR STORY: Proven Product Leadership: You bring 10+ years of experience in Product Management, including senior leadership roles where you’ve led teams delivering complex, customer-facing products at scale. You have a strong track record of owning outcomes across strategy, execution, and impact.Strategic & Customer-Centric Mindset: You possess a sharp strategic mindset and the ability to translate complex business and customer challenges into clear, actionable product visions and roadmaps. You naturally connect customer needs, business objectives, and product strategy, and you know how to make trade-offs that drive long-term value. * Deep Understanding of the China Digital Ecosystem: You have strong experience operating in the China digital landscape, with a solid understanding of local customer behaviors, platforms, and expectations. You are comfortable working across DTC ecosystems (e.g. WeChat), retail, wholesale, and marketplaces, and know how to tailor experiences for local relevance while contributing to global scale. Strong Product & Technical Acumen: You have a solid grasp of modern digital product technologies and data-driven product development. You collaborate effectively with Engineering and Data leaders, confidently engaging in discussions around architecture, feasibility, scalability, and quality, ensuring product ambition is matched by strong execution.Inspirational People Leader: You are a people-first leader with a passion for building, mentoring, and scaling high-performing product teams. You set a high bar, create clarity, and foster an environment of trust, ownership, and continuous learning.Exceptional Communicator & Influencer: You are a clear, compelling communicator who can articulate product strategy and complex ideas to diverse audiences — from engineering teams to senior executives. You are skilled at navigating complex stakeholder environments, building alignment, and influencing decisions across regions and functions.Global Mindset, Local Impact: You have experience working in global organizations, partnering across cultures and time zones. You are comfortable representing local needs on a global stage — and translating global strategy into meaningful, impactful execution in China. * Fluent in English and Mandarin: You are able to operate confidently in cross-cultural environments. YOUR TEAM: You will be part of the Digital and Consumer, China organization, with extended collaboration and partnership with the global and China Commercial, Digital and Tech organizations. Working in close partnership with Commercial, Engineering, Data, and business leaders across China and APAC, you will shape and execute a cohesive product vision that enables scale, transparency, and organizational agility. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
About the Company: NetEase, Inc. (Nasdaq: NTES and HKEX: 9999) is a global powerhouse in the Internet and online game industry, with a market capitalization of $80+ billion and more than 25,000 employees worldwide. The NetEase group encompasses a range of innovative businesses centered around content creation, including: NetEase Games, one of the largest and most renowned game developers worldwide by size, revenue and game offerings. Over the years, NetEase Games has focused on developing high quality content and providing the best experience for gamers around the world; * Youdao (NYSE: DAO), a majority-controlled subsidiary of NetEase, Inc. and China’s leading technology-focused intelligent learning company; * Cloud Music (HKEX: 9899), a majority-controlled subsidiary of NetEase, Inc. and China’s leading online music content community; * Yanxuan, NetEase’s private label consumer lifestyle brand; and * Other innovative businesses, including, among others, an online payment platform and to-B AI technology solutions provider. About this Role: We are seeking a mid-level Group Privacy Legal Counsel with 4–8 years of experience to join our legal team. You will manage global privacy compliance, mitigate data risks, and support cross-functional teams on privacy-by-design initiatives, reporting to NetEase’s Head of Privacy & Data Protection. You will also support cybersecurity risk management and compliance with emerging AI regulations and related matters. This position is part of the Group International Legal department which oversees legal matters for the NetEase group (ex-China) and coordinates with the legal teams within each division of the group. Responsibilities Include: * Compliance Management: Maintain and update global privacy policies, notices, and internal frameworks for our global business units, including online games, music streaming, e-commerce, e-sports, intelligent learning, and others. * Product Counseling: Work with product and engineering teams to implement privacy-by-design and privacy-by-default and responsible AI principles into product lifecycles. * Risk Assessments: Provide legal guidance on cross-border data transfers and data localization requirements and conduct, review, and document Data Protection Impact Assessments (DPIAs). * Contract Management: Draft, negotiate, and review Data Processing Agreements (DPAs) as well as the data privacy-related provisions in a wide range of commercial agreements with third parties, including IP licensing and software co-development agreements. * Incident Response: Investigate potential data/cybersecurity incidents and manage regulatory notification obligations. * Employee Training: Design and deliver privacy and AI awareness training across global offices. * Regulatory Monitoring: Track emerging privacy and AI laws (e.g., GDPR, CCPA/CPRA, EU AI Act, EU Digital Services Act, local regulations) and update frameworks. * Outside Counsel: Collaborate and coordinate with outside counsel across various jurisdictions. * Other: Take on other relevant duties as assigned and commensurate with your ability. Requirements: * Qualification: Qualified lawyer in the U.S., Hong Kong, Singapore, UK and/or Canada. * Experience: 4 to 8 years of legal practice focused on privacy and data protection, cybersecurity and emerging technologies. * Industry Background: Mix of major law firm training and in-house corporate experience preferred. * Tech Literacy: Understanding of data flows and mapping, cloud computing, and modern IT architecture, and familiarity or interest in the interactive entertainment industry in general. * Languages: Fluency in English and Mandarin Chinese. * Location: Preferably Hong Kong or Singapore. Preferred Skills & Certifications: * Certifications: CIPP/E, CIPP/US, or CIPM designations are highly desirable. * Self-starter: Demonstrates high self-initiative and can work with teams to drive projects to pragmatic solutions. * Communication: Ability to translate complex legal requirements into actionable business advice. * Dynamic Work Environment: Growth mindset that can thrive in a dynamic, cross-border environment, while working effectively across different disciplines, cultures, and time zones. Fair Employment Practices At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.