Influencer Marketing Manager（ Global Growth）

NetEase

JOB DESCRIPTION / RESPONSIBILITIES: 1. Lead and execute overseas influencer marketing initiatives (KOL/KOC). You will be responsible for sourcing, recruiting, and managing creators on key global platforms to achieve user growth and engagement targets. 2. Build and nurture a thriving creator ecosystem. Develop and launch creator incentive programs based on gaming trends and hot topics. Formulate tailored content marketing strategies for different game genres to foster a vibrant UGC (User-Generated Content) community. 3. Adopt a product-driven approach to scale operations. Utilize internal and external tools to develop systematic, scalable strategies for managing and activating large groups of KOCs (Key Opinion Consumers). 4. Manage creator relationships and feedback loops. Oversee the day-to-day communication with creators, serving as the key point of contact. Establish and maintain effective feedback channels between the creator community and the product/development teams. 5. Conduct market intelligence and strategy iteration. Continuously monitor industry trends, competitor activities, and viral content. Analyze this data to identify emerging opportunities and iterate on marketing strategies to maintain a competitive edge. ---------------------------------------------------------------------------------------------------------------------------------- JOB REQUIREMENTS / QUALIFICATIONS: 1. Bachelor's degree or higher. A minimum of 1 year of experience in user operations, community management, or overseas creator/influencer management is highly preferred. 2. Possess strong logical thinking, a results-driven mindset, and excellent execution skills. Proficient in data analysis, with strong communication and interpersonal skills. 3. A genuine passion for gaming and/or the broader entertainment industry. Being a seasoned gamer, particularly with experience in global gaming communities, is a significant plus. Familiarity with ACG (Anime, Comics, Games) culture is highly desirable. 4. Professional working proficiency in both English and Mandarin Chinese is required to liaise effectively with internal and external stakeholders across different regions. 5. Deeply familiar with major global social media and community platforms such as Discord, YouTube, Twitter/X, TikTok, etc.

Najell AB

Ready to join one of the fastest growing companies in Sweden? Najell designs and sells award-winning products for new and expecting parents. Our biggest product categories include baby carriers, baby nests and accessories for strollers. Here at Najell, you get the opportunity to work with a rapidly growing brand. Our office is located attractively in the centre of Lund. We are growing at a fast pace and have higher goals looking ahead growing the team, products and the value we co-create for our customers. The Role Najell is looking for a hands on Marketing Manager that will lead and develop Najells marketing efforts and report directly to the CEO. The position is based in Lund, Sweden where we work together at the office and not hybrid/remote. Drive Najells global marketing strategy and execution. Live the life of a scale up organisation and help us thrive together. Lead team of about 15-20 people. Build internal competence to drive all marketing activities. Implement strategies to improve sales and growth aligned with brand goals. Deep dive market analysis to guide our marketing activities to grow brand awareness and increase sales. Improve our CRM activations. Part of Management team. Plus a lot more... Your Qualifications Higher degree education in marketing. Expert level at performance marketing. Proven experience from marketing at a higher level. Experience from marketing of consumer goods in a fast paced growth environment. Proven leader and internal stakeholder coordinate with other departments. Experience of SoMe and influencer marketing. Can do attitude willing to make sure we achieve results. Ability to move between complex tasks and big and small improvement projects. We Offer We are a tight-knit team that works hard to reach our ambitious goals. We all contribute individually within our roles in marketing, product development, sales and more but there is a strong will to help each other out across borders and work together. This makes us stronger than most teams and also makes us more successful and have more fun together. We create our own success. Is it you that we are looking for? Application Click "apply here" to apply and upload your CV and a personal letter. We want to learn more about you and what would make you a great fit for us and this position. Applications are handled on an ongoing basis so don't wait with your application. About Us Najell was founded in 2012 and develops products for parents. We are based in Lund in southern Sweden where our international team strives to improve and to create great products with parents and babies in mind. Read more about us and our brand at www.najell.com.

Voodoo

ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates apps and mobile games with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes popular apps such as BeReal and Wizz, alongside chart-topping games like Mob Control, Block Jam & more. TEAM Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps. ROLE Voodoo is looking for an Performance Marketing Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of  Apps, you will leverage your expertise and creativity to turn great mobile products into global hits. * Plan and manage UA campaigns for multiple apps * Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps * Work closely with our Product and Creative teams to coordinate efforts and share feedback * Use our suite of internal growth tools and interface with our Tech team to continuously improve them * Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation * Lead transversal projects PROFILE * You have experience in performance marketing and paid acquisition, in application or gaming companies * You have a successful track record with ROAS strategies on mobile games and/ or apps * You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.) * You’re well-versed with experimentation methodologies and processes * You have experience with influencer marketing and ASO * You’re a hacker: you’ve already tried innovative organic/ viral tactics * You speak and write English fluently * You wish to work in an environment that values candor, freedom, and responsibility BENEFITS * Competitive salary  * Premium healthcare (SideCare) for you and your family 100% borne by Voodoo * Swile Lunch voucher * Gymlib (100% borne by Voodoo) * Wellness activities in our Paris office * Flexible vacation policy * Remote days * Child daycare facilities (Les Petits Chaperons rouges)