Field Marketing Manager - APAC

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM Our APAC Marketing mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe's solution offerings across the region. Our South East Asia (SEA) Marketing mission is to partner closely with the Go-To-Market (GTM) organization—including Sales, Sales Development, Solutions Architects, Partnerships, and Policy teams—to accelerate Stripe's growth across SEA's diverse and fast-growing markets. SEA is one of the most dynamic opportunities for digital commerce and financial infrastructure globally, spanning a rapidly expanding digital economy across Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. As the SEA Marketing Lead, you will build and own the regional marketing function at one of the most consequential moments in Stripe's APAC expansion. WHAT YOU'LL DO As the South East Asia Marketing Lead, you will own an end-to-end marketing strategy for SEA, driving pipeline, brand awareness, and revenue contribution across the region's priority markets and segments. You will operate as the SEA marketing owner, partnering closely with Sales, SDRs, Solutions Architects, Partnerships, and Comms to design and execute programs that resonate with the region's unique market dynamics—from Singapore-headquartered enterprises expanding globally to high-growth digital startups and cross-border commerce players across emerging SEA markets. RESPONSIBILITIES * Develop and own Stripe's South East Asia marketing strategy, aligning programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea. * Drive measurable full-funnel impact—pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement—across the entire customer lifecycle journey for target segments and verticals in SEA. * Build deep, trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through. * Partner with APAC Demand Generation, Product Marketing, and Comms to develop locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets. * Drive Stripe thought leadership and brand differentiation, positioning the team as a strategic partner to internal and external stakeholders. * Design and execute field marketing programs—including account-based marketing (ABM), executive roundtables, industry forums, third-party conferences, and curated field events—at both regional and market level. * Translate Stripe's platform capabilities—payments, financial infrastructure, APIs, and ecosystem partnerships—into locally differentiated value propositions that address SEA-specific trends, regulatory environments, and business models (e.g., super apps, digital wallets, cross-border commerce, embedded finance). * Build and nurture strategic regional ecosystems, including technology partners, industry associations, VCs, accelerators, and media platforms, to expand Stripe's reach and influence across target segments and verticals. * Track, analyze, and communicate program performance with rigor; continuously optimize programs for efficiency, scale, and revenue impact while contributing best practices to the broader APAC and global marketing playbook. * Surface market intelligence on emerging industry trends, competitive dynamics, and whitespace opportunities to inform product positioning, GTM strategy, and leadership decisions for SEA. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for this role. Preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 8+ years of relevant B2B marketing experience, with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets. * Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation, acceleration, and expansion. * Proven experience marketing to enterprise, mid-market, or high-growth startup customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments. * Hands-on experience with content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns. * Strong cross-functional leadership and collaboration skills, with a track record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution. * Experience operating as a regional marketing owner while leveraging centralized demand generation, product marketing, and agency resources to scale programs efficiently. * Proven ability to scale marketing impact through effective leverage of agency, media, and contractor resources. * Solid understanding of CRM systems, funnel reporting, and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions. * Strong written and verbal English communication skills; proficiency in one or more additional SEA languages (Bahasa Indonesia/Malay, Thai, Filipino, or Vietnamese) is a plus. * Based in Singapore, with willingness to travel across SEA markets as needed. * Leverages AI tools to automate routine tasks, build target lists, and personalize outreach, while maintaining rigorous standards for accuracy, data privacy, and brand alignment. PREFERRED QUALIFICATIONS * Experience marketing platform, API-driven, SaaS, fintech, or cloud-based solutions to enterprise or digital-native audiences in SEA. * Strong understanding of SEA-specific digital economy trends, fintech regulation, cross-border commerce dynamics, and embedded finance opportunities across key markets. * Excellent program management skills, with the ability to manage multiple complex, market-specific initiatives across verticals and stakeholders simultaneously. * Strong analytical capability, with the ability to translate performance data into actionable insights and strategic recommendations. * Experience working with industry associations, consulting firms, system integrators, government bodies, or ecosystem partners to amplify reach and credibility across SEA. * Startup mentality: bias to action, high adaptability, and operational discipline in a fast-evolving, high-growth environment. * Creative, resourceful, and committed to operational and creative excellence.

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Marketing Lead, APAC Adyen is looking for an experienced, strategic leader with a proven track record in B2B marketing. This role will work from our Singapore office and report directly to the VP Marketing, APAC.  The Marketing Lead, APAC is responsible for creating Adyen’s marketing strategy in order to drive marketing goals with a heavy focus on new customer acquisition, spanning positioning and demand generation across owned, earned and paid channels. You will serve as a conduit between local commercial leadership teams and marketing teams on regional and global level.   The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization and excellent communication skills. We are looking for an experienced leader who thrives in an international environment, and who is passionate about coaching marketers to create successful programs throughout the funnel.  What you’ll do * Lead field and digital marketing for Australia, New Zealand, Singapore, Malaysia and Hong Kong * Manage goal setting, planning, spend allocation and team planning together with global marketing and regional commercial leadership * Build awareness across a wide set of industries with a core focus on acquiring new customers through a strong integrated marketing strategy * Work with country marketing teams, digital marketing teams to plan, optimize and evaluate campaigns and spend in alignment to drive a strong return on investment * Build, coach and lead the local country marketing teams on individual as well as organizational team goals in line with business objectives * Prepare quarterly and annual spend allocation for the marketing initiatives, and continuously optimize ROI * Work closely with the global and regional marketing leadership to ensure the successful implementation of global and regional initiatives * Work closely with the VP of Marketing, APAC on strategic and operational projects that drive impact for the larger marketing organization Your background:  * 10+ years experience in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid) * 5+ years of team leadership experience preferably in a regional role handling multiple markets  * Demonstrable digital experience and understanding of search (including LLM), paid media and social media marketing  * Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets * You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results * A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs * A respected and trusted leader with experience in coaching and developing teams to perform at their best capacity * Ability to travel up to 20+% of the time  Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Singapore office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Guardsquare

Passionate about software engineering, mobile technologies, and cybersecurity? Join our Solutions Engineering team and help some of the world’s leading organizations protect their mobile applications against reverse engineering and tampering. THE ROLE We’re looking for a Solutions Engineer based in Singapore to support customers and prospects across the APAC region, while also collaborating on global opportunities when needed. This role sits at the intersection of Sales, Engineering, and Customer Success. You’ll work closely with prospects and customers throughout the sales processes, technical evaluations and onboarding journey, helping them understand how our solutions fit into their mobile security strategy. You are someone who enjoys combining technical expertise with customer interaction. You can explain complex technical concepts clearly to both technical and non-technical audiences and thrive in a highly collaborative, international environment. Candidates must be legally authorized to work in Singapore at the time of application. Please note that we are unable to provide visa or work permit sponsorship for this role. SO, WHAT WILL YOU BE DOING ALL DAY? * Support the Sales team during sales processes, demo’s, customer meetings, events and Proof of Concepts. * Guide prospects and customers through onboarding and implementation processes. * Help customers optimize their product setup and configuration to maximize value from our solutions. * Act as a trusted technical advisor throughout the customer journey. * Assist with technical support and configuration-related questions in collaboration with Support and Engineering teams. * Deliver product demos and technical presentations to both technical and executive audiences. * Provide valuable feedback from customers and prospects back to Product Management, Engineering, and Marketing teams. * Stay up to date with the latest developments in mobile security, reverse engineering, and application protection technologies. * Collaborate with international teams across different regions and time zones. THIS IS THE PERFECT JOB FOR SOMEONE WHO HAS * A Bachelor’s or Master’s degree in Computer Science, Software Engineering, Cybersecurity, or a related field. * Experience in a Solutions Engineering, PreSales or similar customer-facing technical role with a SaaS or Software Product company. * Strong coding and technical troubleshooting skills. * Excellent communication and presentation skills in English, both written and spoken. * Experience working with Linux, Windows, and macOS environments. * Familiarity with Android and/or iOS application development. * Familiarity with Android Studio, Gradle, Xcode, and mobile build processes. * An interest in mobile application security and cybersecurity concepts. * The ability to communicate technical concepts confidently to developers, architects, and business stakeholders. * A proactive mindset and strong problem-solving skills. NICE TO HAVE * Experience within cybersecurity or application security. * Familiarity with our products (ProGuard, DexGuard, iXGuard, …). * Experience with reverse engineering and commonly used tooling. * Experience working with enterprise customers in industries such as banking, FSI, or fintech. * Additional language skills in Mandarin/Chinese and/or Malay. OTHER REQUIREMENTS * Singaporean citizenship or permanent residency is required.   WHAT GUARDSQUARE OFFERS YOU * A full-time role with a competitive salary package and performance-based incentives. * The opportunity to play a key role in establishing and growing Guardsquare's Singapore office, while building on an already successful and fast-growing business across the APAC region. * The chance to make a tangible impact by helping shape our commercial presence, build lasting customer relationships, and accelerate growth in one of the world's most dynamic technology markets. * The tools, autonomy, and flexibility to succeed, with plenty of opportunities to develop both professionally and personally. * An international environment where you'll collaborate with talented, motivated colleagues from a wide range of cultures and backgrounds across Europe, North America, and Asia-Pacific. At Guardsquare, we take pride in being a diverse and multicultural company with team members representing numerous nationalities. We value different perspectives and opinions throughout the business which has contributed to our being the market leader in mobile application security.  You will be part of a dynamic team that strives for excellence and focuses on continuous education and enhancement in skills. We encourage & empower our trusted colleagues to share their opinions, actively collaborate, and continue to learn and grow.   So, what are you waiting for? Join us!  You can apply for this opportunity by filling out the application form below!    ABOUT GUARDSQUARE Guardsquare offers the most complete approach to mobile application security on the market, delivering the highest level of protection, with ease. Guardsquare integrates seamlessly across the full development cycle, from mobile app security testing and code hardening to real-time threat detection and API security. Guardsquare provides enhanced mobile application security across the entire development process. More than 1,000 customers worldwide across all major industries rely on Guardsquare to help them identify security risks and protect their mobile applications and SDKs against reverse engineering and tampering in the ever-evolving threat landscape. Guardsquare is based in Leuven (Belgium) with offices in Ghent (Belgium), Boston (USA) and Munich (Germany).