Head of Product - Casino

Head of Legal

Soft2Bet

Are you a Head of Legal who thrives on navigating complex regulations, partnering with the business, and building a scalable legal function in a highly regulated, high‑growth environment? Soft2Bet is a platform provider delivering casino and sports betting brands.  With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. 📍 Location: Fort Lee, New Jersey (100% On-site) ⏰ Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available) The Role 🛠️ As the Head of Legal for U.S. operations, you will be the primary legal architect supporting Soft2Bet’s growth in the New Jersey and wider U.S. market.  You will own a broad portfolio spanning gaming regulation, employment law, corporate governance, real estate, and commercial contracts, working closely with senior leadership to align legal strategy with business objectives.  This role is ideal for a builder who is comfortable both setting strategy and executing, including knowing when to engage and manage specialized outside counsel to support high‑complexity matters. What You’ll Do 🚀 * Lead the U.S. legal function, partnering with the General Counsel and executive leadership on key strategic and operational decisions. * Draft, review, and negotiate a high volume of commercial agreements, including vendor contracts, MSAs, and IP licensing deals with sportsbook and technology partners. * Serve as the primary legal lead on HR-related matters, including employment agreements, non‑competes, internal policies, and NJ‑specific labor and payroll compliance. * Oversee legal aspects of New Jersey office leasing, facilities expansion, and related local land‑use or zoning requirements as the organization grows its physical footprint. * Lead strategic negotiations with external partners, technology providers, and government entities to secure favorable terms while mitigating long‑term legal and regulatory risk. * Oversee corporate governance for the U.S. entity, including resolutions, corporate filings, and internal policy frameworks to ensure ongoing good standing. * Lead all interactions with the New Jersey Division of Gaming Enforcement (DGE) and Casino Control Commission (CCC), overseeing submission and maintenance of all corporate and individual key employee licenses. * Develop and enforce a robust internal compliance framework aligned with “Casino Key Employee” standards and broader U.S. regulatory expectations. * Select, engage, and manage specialized external counsel for high‑complexity litigation, intellectual property, and other niche matters. What We’re Looking For 🎯 * J.D. from an accredited law school and an active U.S. bar license, with New Jersey bar admission or eligibility to register as in‑house counsel in NJ. * 7–10+ years of post‑qualification legal experience, including at least 3 years in a leadership role within a startup or high‑growth technology or online services environment. * Demonstrated broad legal literacy across Employment Law, Commercial Contracts, and Real Estate, with a track record of owning matters end‑to‑end. * Proven experience navigating regulations in iGaming, sports betting, or a closely related regulated industry; familiarity with the Casino Control Act is a significant plus. * Strong negotiation skills with experience leading complex, multi‑party commercial and regulatory negotiations. * Ability to translate legal risk into clear, actionable guidance for non‑legal stakeholders and to prioritize pragmatically in a fast‑moving environment. * Excellent communication, leadership, and stakeholder‑management skills, with experience partnering closely with C‑level leaders. * Proactive, organized, and execution‑focused mindset, comfortable building processes, policies, and documentation from the ground up. Nice to Have ✅ * Direct experience working with New Jersey gaming regulators (DGE, CCC) and managing U.S. gaming licensing processes. * Background supporting international technology, gaming, or digital product organizations expanding into new regulated markets. * Experience structuring and supporting complex partnerships in the online gaming, sportsbook, or casino ecosystem. Why Join Soft2Bet? 💎      ✅ Bonuses: Discretionary, performance based      ✅ Benefits: Comprehensive medical, dental, and vision + 401(k)      ✅ Time Off: Generous PTO policy      ✅ Perks: Partially subsidized in-office breakfasts and lunches      ✅ Culture: Collaborative, international team that celebrates milestones and wins together      ✅ Growth: Strong opportunities for professional development and ownership within a scaling organization   Soft2Bet is an Equal Opportunity Employer. We believe that different perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color identity, religion, or any other protected status. If you have the drive and the skills, we want to hear from you. Salary range $250,000—$300,000 USD By submitting your application, you agree to our Privacy Policy.

Head of CRM

Soft2Bet

Are you a Head of CRM who thrives on building scalable lifecycle strategies, optimizing CRM operations, and driving high-impact customer engagement across a fast-moving digital business? Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. 📍 Location: Fort Lee, New Jersey (100% On-site) ⏰ Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available) The Role 🛠️ As the Head of CRM, you will lead the strategic execution, optimization, and long-term evolution of our CRM systems and campaigns.  You will be responsible for ensuring operational reliability, technical readiness, and scalable campaign delivery while partnering closely with marketing, analytics, product, and technical teams.  This role requires a hands-on leader who can combine CRM strategy, performance analysis, process improvement, and team leadership to support customer retention and long-term business growth. What You’ll Do 🚀 * Lead the execution, optimization, and support of CRM campaigns aligned with business and customer lifecycle goals. * Partner with marketing, analytics, and technical teams to troubleshoot campaign issues and improve overall CRM performance. * Ensure accuracy in audience segmentation, targeting logic, campaign workflows, and CRM execution processes. * Monitor CRM platform performance, campaign KPIs, and service reliability, and provide clear reporting to internal stakeholders. * Translate performance trends and campaign outcomes into actionable recommendations for optimization and growth. * Act as the escalation point for CRM-related operational or technical issues and coordinate timely resolution. * Conduct root cause analysis on recurring issues and implement long-term solutions to improve system stability and campaign effectiveness. * Mentor and develop CRM support and execution teams, building technical capability and a culture of continuous improvement. * Lead onboarding, training, and change management initiatives to support adoption of new processes, system updates, and best practices. * Evaluate new CRM technologies, automation tools, and workflow enhancements to improve scalability, efficiency, and long-term operational excellence. What We’re Looking For 🎯 * Proven experience in CRM operations, CRM marketing, lifecycle management, or marketing technology, ideally in a senior leadership role. * Strong understanding of CRM platforms such as Salesforce, HubSpot, Braze, or similar systems. * Demonstrated ability to lead cross-functional teams and work effectively with technical partners, vendors, and business stakeholders. * Strong analytical mindset with the ability to turn campaign performance and platform data into strategic recommendations. * Experience managing CRM service delivery, campaign execution workflows, and operational issue resolution. * Excellent communication, leadership, project management, and problem-solving skills. * Strong understanding of process optimization, documentation, and scalable CRM operations. * Familiarity with data privacy regulations and marketing compliance requirements, including GDPR or similar frameworks. * Ability to balance strategic ownership with hands-on operational execution in a fast-paced environment. Nice to Have ✅ * Experience with automation tools, customer journey orchestration, and A/B testing frameworks. * Understanding of API integrations and broader marketing technology ecosystems. * Working knowledge of SQL, Excel, or other analytics tools used for CRM reporting and performance analysis. * Experience in iGaming, sports betting, fintech, or another highly regulated and data-driven industry. Why Join Soft2Bet? 💎      ✅ Bonuses: Discretionary, performance based      ✅ Benefits: Comprehensive medical, dental, and vision + 401(k)      ✅ Time Off: Generous PTO policy      ✅ Perks: Partially subsidized in-office breakfasts and lunches      ✅ Culture: Collaborative, international team that celebrates milestones and wins together      ✅ Growth: Strong opportunities for professional development and ownership within a scaling organization   Soft2Bet is proud to be an Equal Opportunity Employer.  We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.     Salary range $160,000—$180,000 USD By submitting your application, you agree to our Privacy Policy.

Head of VIP

Soft2Bet

Are you a strategic leader ready to shape the future of VIP operations in one of the fastest-growing iGaming organizations in the U.S. and beyond? Soft2Bet is a platform provider delivering casino and sports betting brands.  With a performance-first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. 📍 Location: Fort Lee, New Jersey (100% On-site) ⏰ Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available) The Role 🛠️ As the Head of VIP, you’ll lead a dynamic international team, overseeing the full VIP lifecycle across multiple markets and brands.  You’ll define strategy, manage performance KPIs, and ensure an unmatched player experience in line with company goals and regulatory requirements.  This is an opportunity to make a lasting impact by shaping a data-driven, customer-centric VIP program at scale. What You’ll Do 🚀 * Lead, motivate, and develop the VIP team to deliver best-in-class service. * Design and execute the global VIP strategy, ensuring alignment with business growth targets. * Oversee day-to-day operations and performance of VIP activity across multiple regulated markets. * Define and monitor key KPIs to track player engagement, retention, and revenue performance. * Build and maintain long-term relationships with top-tier players, fostering loyalty and value. * Collaborate closely with Marketing, CRM, Payments, and Compliance teams to deliver a seamless, compliant VIP journey. * Implement segmentation, loyalty, and reward programs to enhance player lifetime value. * Stay ahead of market trends, player insights, and competitive dynamics to drive continuous improvement. * Ensure full adherence to Responsible Gaming and U.S. regulatory frameworks, including NJDGE requirements. * Report on key metrics, insights, and forecasts for senior stakeholders. What We’re Looking For 🎯 * 2+ years’ experience in a Head of VIP, Senior VIP, or Team Lead role within the iGaming or online entertainment industry. * Deep understanding of VIP lifecycle management, player segmentation, and retention strategy. * Proven success operating across multiple jurisdictions, including U.S. regulated markets. * Strong experience working with New Jersey regulators (NJDGE) and familiarity with compliance processes. * Excellent leadership and communication skills, with a track record of motivating diverse, multicultural teams. * Analytical mindset with data-driven decision-making ability. * Highly organized, commercially minded, and results-oriented. * Strong commitment to integrity, responsible gaming, and player well-being. Why Join Soft2Bet? 💎      ✅ Bonuses: Discretionary, performance based      ✅ Benefits: Comprehensive medical, dental, and vision + 401(k)      ✅ Time Off: Generous PTO policy      ✅ Perks: Partially subsidized in-office breakfasts and lunches      ✅ Culture: Collaborative, international team that celebrates milestones and wins together      ✅ Growth: Strong opportunities for professional development and ownership within a scaling organization   Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.     Salary range $180,000—$200,000 USD By submitting your application, you agree to our Privacy Policy.