Performance Marketing Manager with German

Performance Marketing Manager with German

Dental21

DAS SIND WIR: Patient21 is a fast-growing health-tech company building software solutions for dental practices across Germany. We combine a SaaS product suite used by hundreds of practices with an expanding network of our own dental clinics — which means our marketing spans B2B software acquisition and B2C patient growth at the same time. We are looking for a Performance Marketing Manager to own our paid media strategy and execution across channels. You will be responsible for planning, managing, and optimizing campaigns that drive both software leads and clinical patient acquisition — with the autonomy to build towards a scalable, data-driven acquisition engine. This is a hands-on role with strategic scope. You will work closely with the Marketing, Product, and Sales departments, as well as the clinics themselves. You will have visibility into the full-funnel performance. WIR BIETEN DIR: * Ownership of a meaningful paid media budget with direct business impact * Access to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guesswork * A collaborative, low-bureaucracy environment where good ideas move fast * Room to grow as the team and company scale * Option to work from home AUFGABEN: * Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms * Own budget management, pacing, and performance reporting across channels * Develop testing frameworks for creative, copy, audiences, and landing pages * Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs) * Translate performance data into clear insights and recommendations for stakeholders * Stay ahead of platform changes, industry trends, and new channel opportunities * Collaborate with internal teams on creative briefs, landing pages, and campaign strategy QUALIFIKATION: * 2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environment * Strong command of Google Ads (Search, Performance Max, Display) and Meta Ads * Solid understanding of tracking, attribution, and marketing analytics * Data-driven mindset with the ability to communicate results clearly to non-technical stakeholders * Native or near-native German — you write copy, you know the market * Comfortable working independently and managing priorities in a fast-moving environment * A bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter    workflow * Bonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sites

Growth & Performance Marketing Manager (f/m/x)

Temedica

LET'S WIN TOGETHER As a Growth & Performance Marketing Manager (f/m/x), you will drive scalable customer acquisition across B2B and B2C markets, with a strong focus on digital channels. You'll develop and execute performance campaigns, growth hacks, and marketing flywheels that accelerate adoption of our health products. Leveraging Al and automation tools, you will streamline workflows, testing, and reporting. Working closely with product, analytics, and commercial teams, you will play a key role in shaping our go-to-market strategy and ensuring sustainable growth. DEINE AUFGABEN Growth & Acquisition Marketing • Lead app marketing initiatives, including ASO and lifecycle campaigns. • Drive B2B SaaS marketing campaigns and automated lead gen and nurturing workflows. • Own and optimize acquisition channels for B2B and B2C (Google, Meta, LinkedIn, App Stores, affiliates, influencer collaborations). • Build and test innovative (Al-powered) growth strategies (incl. growth hacks, referral loops, viral mechanics, and marketing flywheels). • Partner with product marketing to align acquisition messaging with product positioning. • Translate user and market insights into effective campaigns that resonate with both individual users and business decision-makers. Performance, Analytics & Automation • Continuously test creatives, targeting, and bidding strategies to maximize ROI. Run structured A/B and multivariate tests across channels, messaging, and landing pages. • Develop reporting dashboards and  provide actionable insights on CPL/CPS, CAC, ROAS and funnel performance. • Apply hands-on use of AI tools (e.g., ChatGPT, Midjourney, Jasper) for ad copy, creative testing, and customer segmentation. • Automate campaign workflows using marketing automation platforms (HubSpot, Clay, Zapier, Make, etc.) to scale efficiently. WAS DU MITBRINGEN SOLLTEST * 3–5 years of hands-on experience in growth and performance marketing, ideally in digital health, lifestyle, or SaaS. * Proven track record managing budgets and scaling acquisition campaigns in both B2B and B2C contexts. * Working knowledge of SaaS & app marketing, including ASO and mobile attribution tools. * Familiarity with growth marketing frameworks (e.g., growth loops, funnels, flywheels). * Working knowledge of web/app analytics, testing methodologies, and marketing automation tools. * Hands-on experience with AI tools to support creative production, testing, reporting, and workflow automation. * Fluency in German and English (written and spoken). * Data-driven mindset, structured way of working, and high sense of ownership. Nice-to-Have * Familiarity with healthtech, pharma, or lifestyle industries. * Technical fluency in APIs, data flows, and webhook logic. * Familiarity with sales enablement and SDR tooling. WAS WIR DIR BIETEN We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient - so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. Based on a B2B SaaS business model, we so offer novel data monitors that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally!You want more? There are a bunch of things that Temedica offers its employees - and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there’s much more that we do to support our Temedicans, for example: * 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it's internet at home, a BahnCard or public transport, Kindergarden subsidy, paid time-off, or even your dream workation, the choice is yours to make. And yes, we've also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work-life balance! * Hybrid-work policy: Our hybrid-work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here - cool? * Company off-sites and kick-offs: These events allow you to knowledge-share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot! We are happy to tell you more about our benefits and way of working at Temedica in a first call! JOIN US! You are looking for an exciting challenge within digital health? We are looking forward to your application!

Senior Marketing Manager

GUS Germany GmbH

DEINE AUFGABEN We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site. The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders. This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines Marketing Ownership & Leadership (Dubai Campus) * Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site * Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE * Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions * Own the local marketing budget, including planning, allocation, and ROI evaluation * Select, brief, and manage external agencies, freelancers, and vendors as required Website Relaunch & Digital Platform Leadership * Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes * Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders * Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives * Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site * Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics) Campaigns, Channels & Content * Plan, execute, and optimize integrated online and offline marketing campaigns * Own and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking * Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content * Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus) Events, Fairs & On-Ground Marketing * · Plan, manage, and evaluate events, fairs, school visits, and on-campus activations * · Coordinate all marketing-related logistics, materials, and follow-ups independently * · Ensure strong on-site brand presence and consistent messaging Analytics, Market Intelligence & Portfolio Input * Conduct market and competitor analysis within the UAE higher education landscape * Provide structured insights and recommendations to support portfolio development positioning, and program launches * Track performance across channels and campaigns, turning data into clear actions and decisions * Take clear ownership of marketing’s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams. Reporting & Collaboration * Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus) * Work closely with internal teams and external partners while maintaining clear ownership and accountability DEIN PROFIL Experience & Skills * University degree in Marketing, Business Administration, or a related field * 5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments * Proven experience owning end-to-end marketing initiatives (strategy → execution → reporting) * Strong background in social media management, content creation, campaign planning, and events * Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred) * Performance marketing experience is a plus, but not mandatory Mindset & Way of Working * Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision * Comfortable operating in a high-workload, high-paced environment * Confident communicator who can stand their ground with senior stakeholders * Creative thinker with a logical, analytical, and solution-oriented mindset * Strong prioritization skills and the ability to stay focused under pressure * Hands-on mentality - willing to both design strategy and execute daily tasks Language & Tools * Fluent English (written and spoken); Arabic is a strong advantage * Confident user of MS Office / Google Workspace WARUM WIR? * A high-impact senior role with real ownership and visibility * Dynamic, international campus environment in Dubai * 30 days of vacation * Health care and preventive care options * Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept