Sr. Demand Planner

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data. As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth. You will own and execute campaigns that include: SEM, website optimization (SEO/SEM), webinars, PPC, social media, virtual-events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with sales, product marketing, field and the partner ecosystem. The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business. This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week. WHAT YOU'LL DO: * Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets. * Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising. * Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams. * Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel. * Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams. * Website SEO/GEO: Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini). Optimize SEO, and GEO to drive relevant traffic to the website. * SEM: identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website. * AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs. * Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization. WHAT YOU’LL HAVE: * Minimum 5 years of experience developing & executing integrated marketing * campaigns. * BA/BS in Marketing, Computers, or related field is required. * Understanding of the observability and software audience. * Deep experience managing Marketo. * Demonstrated track record of driving significant growth in demand and pipeline. * Experience growing a database organically. * Experience working with third-party developer publications. * Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more. * Excellent written communication skills: you will be developing direct response copy for email and landing pages. * The ability to learn new technologies, products and systems quickly. * Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience. * Experience with understanding traditional, digital and emerging channels to create demand. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. WHAT YOU'LL DO LEAD SEO/AEO PERFORMANCE TRACKING AND ANALYSIS   * Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline. * Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we're losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them. * Track and analyze Smartsheet's visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach. * Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team's planning conversations. SUPPORT AND STRENGTHEN PAID MEDIA PERFORMANCE   * Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment. * Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions. * Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments. * Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, and reporting — ensuring accuracy and alignment with financial operations. INFORM DECISIONS THROUGH CLEAR COMMUNICATION   * Synthesize channel performance into concise narratives for senior audiences — turning data into something stakeholders can act on. * Partner with marketing operations, analytics, and finance to ensure data infrastructure supports reliable, actionable measurement. * Surface emerging opportunities and gaps proactively — and come with recommendations, not just observations. DRIVE INNOVATION THROUGH AI USAGE * Actively integrate AI tools into day-to-day workflows across paid and organic channels — from creative testing and keyword research to reporting automation and content gap analysis — with a bias toward speed and signal over manual process. * Identify and pilot emerging AI-powered platforms and capabilities that can meaningfully improve channel performance or team efficiency, and bring a clear-eyed view of what's worth adopting versus what's noise. * Partner with the broader digital team to share what's working, document what you're learning, and help raise the floor on how the team uses AI — not just in your own lane, but across paid and organic. * Stay current on how AI is reshaping search behavior, platform algorithms, and buyer journeys — and translate that into practical implications for how we plan, optimize, and measure. WHAT YOU BRING * 8-10 years of experience in demand generation, performance marketing, or digital marketing — with meaningful hands-on experience across both paid media and SEO. * Deep working knowledge of paid search and paid social platforms (Google Ads, LinkedIn Ads, Microsoft Ads) at a performance level. * Strong SEO expertise — keyword research, competitive analysis, on-page optimization, content gap analysis, rank tracking — and a genuine understanding of how AEO and AI search are reshaping organic visibility. * Proven ability to build performance frameworks and dashboards that connect channel activity to business outcomes, ideally including pipeline contribution. * Experience managing financial processes across paid channels — budget tracking, reconciliation, vendor billing — and working directly with finance or operations partners. * Strong analytical skills: comfortable working across large datasets, identifying what matters, and communicating it clearly to both technical and non-technical audiences. * Excellent written and verbal communication in English, including experience presenting findings and recommendations to senior stakeholders. * Comfortable operating independently in a global, cross-functional environment — good at navigating ambiguity and moving work forward without a lot of hand-holding. YOU'LL STAND OUT IF YOU HAVE * Experience with AEO-specific tools or AI engine visibility tracking (e.g., AirOps, Profound, or similar). * Familiarity with B2B SaaS demand generation and MQL/pipeline attribution models. * Working knowledge of SEMrush, Ahrefs, or similar platforms at a practitioner level. * Experience working across paid and organic search in an integrated way.   Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote