CRM Marketing Manager

The Fishbrain Team has built and maintains the #1 fishing app in the US, designed for people who are passionate about fishing and outdoors. Our mission is to deliver an incredible experience that helps anglers achieve their fishing dreams, today and tomorrow. Want to take the #1 fishing app in the US with millions of users to the next level? Now is your chance! Our lifecycle communication has a direct impact on activation, retention, and subscription growth. We're now looking for a CRM Marketing Manager to join our CRM team and help us take that work to the next level. You'll report to the Head of CRM, and work closely with our CRM Campaign Manager as well as cross-functionally with our product teams and BI. We each run our own projects, but we make the bigger decisions together. This is a hands-on role with an analytical and strategic lean. You'll own lifecycle journeys and experiments end-to-end, and help us get sharper at measuring what CRM drives. The CRM function is growing in ambition. We want to be more systematic, more data-driven, and more integrated with the product teams. AI is also reshaping what execution looks like in CRM work, and we're looking for someone who finds that exciting and wants to help figure it out with us. What you'll do Own lifecycle flows and experiments across the user journey: onboarding, conversion, retention, reactivation, winback.

Design and run A/B tests across email, push, and in-app messages. We're scaling up our testing practice and you'll help drive that.

Partner with product teams on building coherent user journeys, where what happens in the app and what we communicate outside of it line up.

Work hands-on in Braze to build segmented, personalized, event-driven flows.

Work with data from Braze, Amplitude, and other sources to find opportunities and evaluate results.

Help us strengthen how we measure and report on CRM performance.

Work with the Conversion team on subscription campaigns, offers, and paywall experiments.

What we're looking for 3+ years of hands-on experience in CRM, lifecycle or retention marketing.

Multi-channel experience across email, push notifications, and in-app messages.

You take the lead on projects and see them through, bringing clarity to your work and follow-through to the team.

Hands-on with tools like Braze or similar platforms. You enjoy the craft of building flows as much as the logic behind them.

Comfortable working with behavioural data, running experiments, and using tools like Amplitude or Mixpanel to answer your own questions.

Some HTML/CSS skills, especially for building and customizing email templates or in-app messages.

Curious about AI in CRM, and want to help shape how we use it.

Fluent in English, both written and spoken.

Nice to have Experience working on subscription products.

Background in a tech scale-up environment.

An interest in the outdoors or fishing. It helps you understand the "vibe" and needs of our users.

Where you’ll work We work in a hybrid setup, and all team members are expected to work from our Stockholm HQ, The Lighthouse, at least three days per week. Please submit applications in ENGLISH, those that are not will not be reviewed.

Our Bait We’re a product-focused startup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day. In addition, Fishbrain also offers: 🌴 30 days annual vacation Each year you’ll get 30 days vacation to use however, whenever 🤸‍♀️ Wellness bonus 5000 sek annual allowance to put towards anything in the realm of health and fitness 🧑‍🎓 Learning & development days Fishbrain provides five paid Learning & Development days per year to its employees 💻📱 Technology of your choice Mac or PC, you decide 🌎 Commitment to sustainability Our global data set, among the largest in the world, is selectively provided in a managed and controlled manner to scientific research partners in both North America and Europe to better understand and improve fisheries research 🤧🫷Flu vaccination To support your health and well-being, we’ll be offering complimentary flu vaccinations every year 🎣 Fishing rods in the office Grab one and go fishing. We have fishing guides and experts working among us that can help you catch your dream fish 🐕 Dog friendly Feel free to bring your furry friend to the office 🥳 Social activities Quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and much more! 🥪 Breakfast Every Wednesday we start the day with a breakfast together 🍭 Candy, soda, fruits & snacks ☕️ Coffee and tea 🎮 Gaming corner 🏓 Ping pong

Feeling hooked? Throw us a line!