GTM Manager

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success. You will be joining a team that acts as A true enabler of sales and an accelerator of adoption. The voice of the customer, masterminding compelling messaging rooted in pain point resolution. A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams. A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market. This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice. What You’ll Work On As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include: Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team. Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio. Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness. Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses. Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success. Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows. Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization. What We're Looking For 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams. Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage. A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach. Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment. Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences. A natural collaborator who thrives in cross-functional team settings and can build strong relationships. You are well-organized, detail-oriented, and excellent at prioritizing tasks. You are a dedicated team player who values open, continuous feedback on performance. You are someone who expects to be challenged and is always looking for ways to work smarter. Practical Details Start Date: After summer Work Extent: Full-time Location: Stockholm We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team. Background Check and Reference Verification Successful employment is contingent upon ABAX receiving satisfactory references. As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure. Please be aware that a background check may be conducted simultaneously with the reference check. Equal Opportunities At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace. About ABAX ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less. With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence. We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

About Us Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. We lean in: ownership over titles, outcomes over intentions. We fight for excellence: high standards, direct, ego-free feedback. We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. What you’ll do You’ll lead the post-sale customer experience, owning onboarding, adoption and long-term value realization for a portfolio of Mid-Market firms or corporates. Specifically, you will: Design each client’s adoption playbook: the tailored change-management approach, stakeholder map and target outcomes for how that firm adopts Legora and transforms the way they work. Execute against that playbook, sequencing initiatives from initial rollout to firm-wide scaled adoption and adapting as the client’s needs and Legora’s capabilities evolve. Act as a strategic advisor who deeply understands client goals and legal workflows, surfaces high-impact opportunities, and guides teams toward maximum value from Legora. Drive sustained value through a structured operating cadence: success plans, enablement, stakeholder check-ins, training and value reviews. Orchestrate engagement from cross-functional teams to accelerate client success (GTM, Product, Legal Engineering, Engineering, Marketing, Support), maintaining end-to-end account context and coordination. Partner with GTM on key commercial moments to ensure seamless handoffs, continuity, and a great customer experience, and to identify and realize expansion opportunities. Translate customer feedback into action by collaborating closely with Product, Engineering, and Marketing to inform roadmap, positioning, and enablement. What you bring You care deeply about customer outcomes and you know that transformation has to be designed and led. You’re proactive, strategic and comfortable steering demanding, senior stakeholders through significant change. You take pride in being the reason customers adopt, grow and succeed. We’re looking for A consulting or transformation background, with a demonstrated track record of designing and delivering change-management programs inside large, complex organizations. Experience building tailored, client-level transformation roadmaps and adoption plans and steering them to measurable outcomes. 3 - 6 years in management consulting, customer success, account management, or a related field, ideally with exposure to high-growth B2B SaaS or Legal Tech. A track record of driving adoption, retention, and satisfaction with enterprise clients and senior stakeholders. Experience working with legal, compliance, or other regulated and complex industries or the ability to learn a complex domain exceptionally fast. Strong program and project management skills; you keep multi-workstream initiatives moving and your clients confident. Excellent communication skills — written, verbal, and interpersonal. You can lead boardroom conversations with legal leaders and roll up your sleeves with hands-on teams. High EQ: you know when to listen, when to advise and when to act. A love of fast-paced, early-stage environments where you help build the playbook, not just follow it. Comfort with metrics and driven by data, customer health, and outcomes over process. What we offer: At Legora, you’ll have the chance to build long-term, strategic relationships with some of the world’s leading law firms - working on truly impactful problems from day one. You’ll be part of a fast-scaling, entrepreneurial environment where your ideas matter and your growth is a priority. As an early member of the Engagement Management team, your work will be visible, meaningful, and closely connected to both our clients and our product evolution. You’ll collaborate with senior leadership and cross-functional teams, helping shape not just customer outcomes but how we engage and support legal professionals across the globe. We offer a competitive salary, a high-upside equity program, and full support for relocation to our centrally located Stockholm office - designed for focus, energy, and great collaboration. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.