Director of Sales

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Do you want to design and architect the technical solutions behind some of the worlds largest and most advanced customer journeys? Are you driven by transforming the needs of business stakeholders into innovative solutions on leading CRM and marketing automation platforms? Would you like to join one of the leading digital agencies in the world? Then you might be just the Technical Architect we’re looking for! What will your day look like? You will be responsible for defining the overall technical structure of a client project. Your job will be to identify client requirements by researching and analysing their needs. This involves studying the concept, strategy, and vision for the project. More specifically, you will create user scenarios, prepare data models, design information structure, workflows as well as work out technical specifications and test methods. You will also create implementation plans and estimates for new and existing clients. Doing this, your tasks include: * Implementing the architecture in corporation with the project team, using agile methodologies like Scrum * Delivery of Salesforce Marketing Cloud projects * Working out which solution to use based on cost-benefit analysis and research * Explaining to designers and developers what's required and overseeing the progress * Providing feedback, summary, and information about your projects, agreeing plans with the client and breaking down large-scale projects into manageable chunks. Who are you going to work with? You join the technical team, currently consisting of 100+ competent and respectful colleagues. Here, you become part of an exciting and challenging professional environment where you get to work closely with Architects, Developers, and Technical Project Managers. You will also work with the account team and Data Specialists as well as our clients’ technical teams. We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well.    What do you bring to the table? As a person, you are outgoing, self-motivated, and ambitious; yet you are a helpful team-player that contributes positively to the working environment. Since you will be involved throughout the entire project lifecycle, it’s essential that you understand all aspects of each system, from both a business and technical point of view. In other words, you know how to turn business requirements into technical solutions. This means having an extensive knowledge of technologies such as SQL, XML, JSON, JavaScript, HTML, and CSS as well as knowledge of one or more programming languages. In addition, you have: * 5+ years of experience as a salesforce marketing cloud architect or technical consultant, preferably at an agency within digital sales and/or marketing solutions  * Extensive experience with Salesforce marketing cloud  * Working with client-based projects and know how to service clients, including handling deadlines within agreed budget * Experience in Workflow Engines as well as a great understanding of and ability to design database design and modeling * Ability to explain complex technical solutions with clients A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A global network We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.  Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. The Role OpenTable is seeking a Senior Director of B2B Marketing to lead and scale our end-to-end marketing strategy for restaurant partners. This is a high-impact leadership role for a strategic operator who can connect brand and demand into a single, full-funnel growth engine. You’ll define the vision from awareness through pipeline, conversion, adoption, expansion, and retention—translating business strategy into compelling creative, scalable programs, and measurable revenue impact. You’ll lead a large, multidisciplinary team and serve as a senior partner to Sales, Product Marketing, and Partnerships. What You’ll Own * Full-Funnel B2B Strategy: Define and execute a comprehensive marketing strategy that drives awareness, pipeline growth, conversion, customer engagement, and retention. * Brand Leadership: Elevate OpenTable’s B2B brand—sharpening positioning, narrative, and differentiation across all channels and audiences. * Demand Generation: Build and scale integrated demand programs that create predictable pipeline and accelerate revenue growth. * Creative Direction: Translate strategy into clear, inspiring creative briefs that fuel breakthrough campaigns and consistent storytelling. * Team Leadership & Scale: Lead, mentor, and grow a large B2B marketing organization across brand and demand functions, establishing high standards for performance and accountability. * Cross-Functional Influence: Partner closely with Sales, Product Marketing, Finance, and Partnerships to align marketing investments with business goals and revenue outcomes. * Performance & Measurement: Establish rigorous measurement frameworks to optimize performance across the funnel and clearly tie marketing impact to revenue.   What You Bring * 15+ years of B2B marketing experience with significant leadership scope. * Deep expertise across brand marketing and demand generation in a SaaS, marketplace, or platform business. * Proven success owning and scaling full-funnel marketing strategies tied to revenue outcomes. * Experience leading and developing high-performing teams. * Strong strategic instincts paired with operational rigor and execution excellence. * Exceptional storytelling, creative judgment, and executive presence. * Highly data-driven with a track record of measurable growth impact. * Demonstrated success testing & innovating using AI tooling & automation to improve team output. Benefits and Perks * Work from (almost) anywhere for up to 20 days per year * Focus on mental health and well-being: * Company-paid therapy sessions through SpringHealth * Company-paid subscription to Headspace * Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) * Paid parental leave * Generous paid vacation + time off for your birthday * Paid volunteer time * Focus on your career growth: * Development Dollars * Leadership development * Access to thousands of on-demand e-learnings * Travel Discounts * Employee Resource Groups * 20 days of paid time off * Private health and dental insurance * Life and Disability insurance   There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.   We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus and equity grant.   Work Environment & Flexibility At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.   Inclusion We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.   If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.