Director of Brand Management (E-concessions)

Sereact

WHO WE ARE: We are a fast-growing AI-robotics startup that automates logistics and production processes with innovative hardware and software solutions. Our proprietary AI controls robots to make picking more efficient. To further expand our market position, we seek a Marketing Director (m/f/d) who will oversee all marketing activities, from strategy and execution to performance analysis, and who will eventually establish and grow our marketing team. OVERVIEW: We are looking for a dynamic marketing leader to drive our brand and market presence. In this role, you'll develop and implement a comprehensive marketing strategy to boost brand awareness and market share, while maintaining and evolving our corporate design and messaging across all channels. You’ll plan, execute, and optimize online campaigns, including SEO, SEA, social media, and email marketing—to generate leads and increase conversions, closely monitoring key performance indicators to refine strategies. Additionally, you will create and manage targeted content such as white papers, blog posts, and newsletters, and orchestrate PR activities and event appearances to further establish our brand. Collaborating with Sales, you’ll support lead generation and enhance lead scoring and nurturing processes. In the medium term, you'll build and lead a high-performing marketing team, manage external agencies, and oversee the marketing budget, preparing regular reports and presentations to ensure efficient resource allocation and clear communication with management. YOUR RESPONSIBILITIES: * Marketing Strategy & Branding * Develop and implement a comprehensive marketing strategy to increase brand awareness and market share. * Maintain and evolve our corporate design and brand messaging across all channels. * ABM & Campaign Development * Plan, execute, and optimize targeted account-based marketing campaigns across multiple channels. * Develop personalized outreach strategies to engage key accounts, support the sales pipeline, and drive conversion. * Track campaign performance, derive insights, and report outcomes to management. * Content & Communication * Create and manage target-group-specific content (white papers, blog posts, social media posts, newsletters) in collaboration with internal experts. * Plan and execute PR activities, press releases, and event appearances to further establish our brand. * Lead Management & Collaboration with Sales * Work closely with Sales to generate qualified leads and develop campaigns that support the sales funnel. * Enhance lead scoring and nurturing processes in collaboration with the Sales Team. * Building & Leading the Marketing Team * In the medium term, build a high-performing marketing team (e.g., content marketing specialist, performance marketing manager). * Coach and develop team members, and manage external agencies and service providers. * Reporting & Budget Responsibility * Prepare regular reports and presentations on marketing activities, key performance metrics, and budget use. * Oversee the marketing budget to ensure efficient allocation of resources. QUALIFICATIONS: * Education & Experience * Completed studies in Business Administration, Marketing, Communications, or a similar field, or equivalent qualification. * Several years of experience in (online) marketing, ideally in a tech or startup environment. * Professional Competencies * Solid knowledge of digital marketing channels (SEO, SEA, social media, email) and holistic campaign planning. * Experience in building and leading marketing teams is a plus. * Confident handling of common marketing tools (e.g., Google Analytics, HubSpot, Meta Business Suite) and analytical methods. * Soft Skills * Hands-on mentality, creativity, and a willingness to experiment. * Excellent communication skills in German and English, confident demeanour, and enjoyment of networking. * Structured, results-oriented work style combined with the ability to prioritize complex topics. * Perspective * Excitement about a dynamic environment in which you will substantially shape our overall marketing strategy. * Motivation to build and lead a marketing team and contribute to our long-term success. * Language Skills * English and German, both written and spoken. WHAT WE OFFER * Wellpass (gym membership) * Free meals at the workplace * Flexible working hours * Option to work from home * An innovative product and a highly motivated team in a forward-looking market * Plenty of room for initiative, quick decision-making processes, and the opportunity to build a marketing team * Competitive compensation and excellent career development opportunities

DEPT

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: Client Partners at DEPT® lead on all the creative work we deliver for a suite of clients and they sit in our structure alongside the other ‘Directors’ (e.g. Creative, Design). We expect an Associate Director, Client Partner to be an expert in truly understanding the clients in their portfolio’s business, challenges, goals, and SWOT. You'll represent DEPT® to our clients, adding value to relationships beyond organizational skills, doing a mixture of account management and strategic planning. This is a remote, US-based role. However, candidates must work East Coast business hours due to collaboration with our UK team. WHAT YOU’LL DO: CLIENT MANAGEMENT * Work in partnership with senior clients to develop annual strategies * Hold recurring meetings with senior leadership on the client side focused on pushing their business forward, macro goals, industry trends/updates, and new opportunities to drive growth. * Ensure client satisfaction by regularly communicating with senior decision-makers  * Be responsible for high client retention and growth * Be a point of escalation on their accounts and effectively solve issues that arise, whether internally or with clients * Lead new business pitches and proposals alongside leadership and growth team BUSINESS KNOWLEDGE AND COMPLIANCE * Forecast, reconcile and monitor client revenue and profitability * Estimate, manage, monitor and reconcile client out-of-pocket funds * Possess a strong understanding of scope management inclusive of how to track and manage, escalate scope pacing issues * Manage client portfolio revenue, including updating relevant internal financial systems accurately and in a timely manner * Productize our services within a proposal and SOW * Author written SOWs, amendments, and other legal adjustments in partnership with contracts team as needed  * Lead contract negotiations and oversee the implementation of commercial agreements * Proactively pursue cross-sell and upsell opportunities to drive innovation,  strategy, and organic revenue growth * Ensure teams are operating effectively and efficiently towards clients goals while meeting financial revenue targets on accounts TEAM PARTICIPATION & STRATEGIC LEADERSHIP * Successfully work with all craft teams to effectively drive strategies and work that leads clients to the next level of their business * Craft strategic responses to briefs and the ability to develop a POV on media, creative content, tech, and data * Draw conclusions and actionable insights from analysis * Ensure delivery of work is to the highest possible standard * Contribute to the creative process by sharing their ideas and experience * Be accountable for high employee retention and managing direct reports’ growth WHAT YOU BRING: * 5+ years experience in roles servicing clients in an agency environment * Experience managing large client, social AORs and agency teams * Experience managing complex campaigns and retainers (experience in organic and paid social preferred) * Experience with campaign content production and budget management * Confident with both brand and conversion/direct-response campaigns * Strong delegation skills with the ability to coordinate activities between multiple projects without directly managing them * Strong client relationship management skills, including experience working directly with clients on strategy development * Advanced problem-solving skills WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $108,600—$135,000 USD

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   THE WPP CONTENT STUDIO: Our Content Studio is dedicated to producing automated, performance-driven creatives at scale. This means we don't just make ads; we engineer dynamic, intelligent content that learns, adapts, and is optimized for maximum impact. We move beyond traditional static campaigns to content that resonate with individual audiences.   Our capability is enabled by AI and Analytics. We harness AI to understand audience nuances, predict trends, and automate complex creative variations. Our integration with analytics ensures that every creative decision is data-informed, allowing us to continuously measure, learn, and refine for media effectiveness and performance.   Our team consists of talent across: * Creative: Our designers and content creators push the boundaries of visual storytelling and compelling messaging, ensuring every asset is engaging and on-brand. * Ad engineering: Our template designers build the messaging and data frameworks and pipelines that make dynamic, scalable creative possible. * Innovation: We are always exploring new technologies, platforms, and methodologies to stay at the forefront of the dynamic creative space.   By seamlessly integrating art and science, the WPP Content Studio delivers: * Relevance at scale: Tailored messages and visuals that speak directly to each consumer. * Effectiveness: Automated production processes that drastically reduce time-to-market and cost. * Performance: Creatives that are continuously optimized by data, driving higher engagement, conversions, and ROI for our clients.   ABOUT THE ROLE: We are looking for a Client lead / Project director to join our dynamic team. This critical role will serve as the central liaison, orchestrating the seamless execution of complex dynamic creative projects. You will be the primary bridge between our internal creative and technical teams, and our valued clients. Your expertise in project management, communication, and stakeholder alignment will ensure that all projects are delivered on time, within scope, and to the highest quality standards, driving the success of our personalized marketing initiatives.   WHAT YOU'LL DO: * Strategic Project Leadership: Own the end-to-end project lifecycle for dynamic creative campaigns, from initial brief to final delivery and post-launch analysis. * Cross-Functional Liaison: Act as the primary point of contact and facilitator between: * Clients: Manage client expectations, provide regular updates, gather feedback, and ensure their strategic objectives are met through our dynamic creative solutions. * Internal Teams: Collaborate closely with our Dynamic Creative Template Designers, Developers, Data Strategists, and Media Buyers to ensure seamless workflow, resource allocation, and technical feasibility. * Timeline & Resource Management: Develop, manage, and communicate detailed project plans, timelines, and resource allocations. Proactively identify and mitigate potential risks, bottlenecks, and scope creep. * Deliverable Management: Define clear deliverables, ensure their quality, and facilitate timely reviews and approvals from all stakeholders. * Communication & Alignment: Establish and maintain clear, consistent communication channels across all parties. Facilitate meetings, document decisions, and ensure all stakeholders are informed and aligned on project status, changes, and next steps. * Briefing & Scoping: Work with clients to refine creative briefs, ensuring they are comprehensive, actionable, and suitable for dynamic creative execution. Help define project scope and requirements. * Process Improvement: Continuously identify opportunities to optimize workflows, improve communication, and enhance the efficiency of our dynamic creative production process. * Stakeholder Relationship Management: Build strong, trusting relationships with clients and internal teams, fostering a collaborative and productive environment. * Reporting: Provide regular project status reports to senior management and key stakeholders.   DESIRED SKILLS & EXPERIENCE * 6+ years of experience in project management within a marketing technology company, or in-house creative/marketing department, with a strong focus on digital advertising. * Proven experience managing complex digital projects involving multiple stakeholders, particularly those with a dynamic or personalized creative component (DCO, programmatic creative). * Business Japanese + proficient spoken/ written English * Exceptional communication skills (written and verbal) with the ability to articulate complex technical and creative concepts clearly to diverse audiences (technical, creative, client-facing). * Strong understanding of the digital advertising ecosystem, including ad formats (display, social, video), ad serving, and dynamic creative optimization (DCO) principles. * Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment. * Strong negotiation and conflict resolution skills. * Experience working with creative teams and understanding the creative development process. * A collaborative spirit and a proven ability to build consensus and drive projects forward. * Bachelor's degree in Marketing, Communications, Business, or a related field.   BONUS POINTS IF YOU HAVE: * PMP or other relevant project management certification. * Experience with agile methodologies. * Familiarity with creative production workflows for video and HTML5. * Experience working directly with DCO platforms (e.g., Celtra, Jivox, Ad-Lib.io, io). * Background in client services or account management #LI-DNP  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.