Marketing Manager – Commercial Activation

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the development of commercial plans that drive Channel Look of Success for the large store channel of trade. Works with internal and customer teams to identify the highest leverage opportunities and communicate effectively with the sales team. Produce local commercial marketing opportunities & align brand resources. Develop POS order reviews, inventory, deployment, tracking & analysis of all in-outlet merchandising in support of Strategic LOS. Develop brand acceleration programs based on local and customer-specific opportunities. . Present Commercial updates at Division OR Meetings. Develop & present the "Are You Ready" meeting content for the trimester (innovation, big event marketing, etc.) to executive leadership, and to the Field Ops Teams. Responsibilities: * Work with brand teams to build Look of Success framework (KO, Monster, Dr Pepper, Core Power, VEB) to understand and implement all brand programs and develop trimester plans maximizing the tools provided by the brand teams * Formalize channel Look of Success with input from Channel Lead present trimester LOS plans to executive leadership team as part of trimester planning strategy and build out channel monthly LOS recording deck for channel lead - Manage annual channel marketing budget * Review custom POS requests submitted by sales/ops teams and determine the appropriateness of the requests based on cost, usage and timeliness criteria. Move approved requests to graphic design team to ensure projects are completed in compliance with POS request process. * Collaborate with Channel Lead and Commercial Operations Manager to identify and obtain customer specific merchandising equipment develop and obtain customer/channel specific POS elements * Formalize and execute orders for merchandising equipment, premiums, and point of sale to support all channel pillar programs, work with CCNA counterparts where appropriate to obtain approvals on brand POS to ensure alignment with Coke’s guidelines * Ensure that POS arrives to sales centers on time and gets placed in market quickly and efficiently to minimize waste * Plan and conduct regular Key Account Manager Marketing Meetings to communicate trimester plans and conduct ongoing business, collaborate with National Retail Sales (NRS) team shopper marketing teams to ensure pillar program alignment * Steward development of consumer-facing sweepstakes thru Shopper Marketing Manager (rules/POS creation in compliance with laws and regulations) and handle administration and fulfillment of prizes * Build out and post sell sheets for brand/channel programs incremental to trimester LOS, create custom brand coupons and OBMs and manage redemptions * Collaborate with Asset Managers to develop chain-specific programs that not only fulfill contractual agreements with our asset partners, but also create value for our retail customers * Coordinate brand market blitzes with sales operations teams to ensure proper execution of key pillar programs and analyze results of program effectiveness and recommend solutions Requirements * High School Diploma (or GED) with some college and relevant experience required * Bachelor's Degree preferred * 6+ years general work experience required * 2+ years in the consumer goods/beverages industry preferred * Knowledge of channel strategy * Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers

Start: Immediately | Level: Intermediate | Location: Netherlands (Amsterdam office available, hybrid/remote) | Working hours: Fulltime (40h/week) ABOUT THE ROLE  We’re looking for an experienced and passionate Marketing Manager (gn) to lead the development and execution of our More Nutrition brand strategy for the Netherlands and Belgium. In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with cross-functional teams, agencies, and local retailers to grow our presence in the Dutch and Belgian market. You can work remotely, with the option to use our Amsterdam office, and should be open to occasional travel to our HQ in Hamburg, Germany.   YOUR MISSION * Develop and execute the Dutch & Belgian brand and marketing strategy by aligning global direction with local consumer insights * Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels * Help define the local product portfolio focus based on market needs and opportunities * Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Dutch & Belgian audience * Manage agencies to ensure timely, high-quality campaign execution * Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement * Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels * Lead retail media and shopper marketing initiatives with key Dutch & Belgian retailers to ensure strong brand presence online and in-store * Act as the brand guardian for the Netherlands and Belgium, ensuring consistency in tone, messaging, and visual identity * Partner with local Commercial teams and other stakeholders to align marketing with market goals * Monitor competitors, trends, and new market opportunities and derive actionable plan   YOUR EXPERIENCE & SKILLS * 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue * Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Dutch and Belgian market * Hands-on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing * Ability to build impactful and consistent digital consumer journeys * Strong hands-on project management and cross-functional collaboration skills * Strategic, creative, and data-driven mindset with confidence in using digital marketing tools * Fluent in English and Dutch (both written and spoken), ideally also working proficiency in French   WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Workation * 28 days vacation/year * Attractive employee discounts ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!