Senior Product Manager, Shopping Experience

Senior Product Manager, Growth Marketing Platform

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle. We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you. This position is remote-friendly across the US and Canada. ABOUT THE JOB * Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. * Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. * Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. * Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. * Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. * Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. ABOUT YOU MINIMUM QUALIFICATIONS * 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. * Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. * Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. * Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. * Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. * Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. PREFERRED QUALIFICATIONS * Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs. * Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution. * Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails. * Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs. * Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices. * Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $185,000—$199,500 USD WA $181,000—$191,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $174,000—$183,500 USD All other states $158,000—$166,500 USD

Senior Product Manager, AI

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Instacart’s AI team is building B2B agentic AI products that help retailers and CPGs recover margin by tackling out-of-stock, shrink and waste, and fulfillment utilization. We aim to translate cutting-edge AI into practical, trustworthy solutions that move key financial levers for our customers. As a Product Manager, AI, you will own the vision, roadmap, and go-to-market for new agentic AI capabilities from 0 to 1. You’ll work backwards from customer outcomes — not technology trends — to define clear product requirements, partner closely with engineering and data science to ship value quickly, and collaborate with sales and marketing to craft a commercial motion that proves impact and scales revenue. You’ll join a small, focused team (alongside 2 PMs and 7 engineers to start) with the mandate and resources to move fast. If you thrive in ambiguity, love turning complex data and workflows into simple, outcome-driven products, and want to shape how AI transforms retail operations, this role is for you. ABOUT THE JOB * Own the product vision, strategy, and roadmap for agentic AI solutions that reduce out-of-stocks, shrink and waste, and improve fulfillment utilization for retailers and CPGs. * Work backwards from customer outcomes to write crisp problem statements, PRDs, and success metrics; prioritize ruthlessly to deliver v0, iterate to v1, and scale proven features. * Partner with engineering and data science to scope experiments, manage backlogs, define KPIs and evaluation frameworks, and ensure models and agents are reliable, safe, and observable. * Lead discovery with customers; design pilots and proof points; collaborate with sales and marketing on go-to-market, pricing and packaging, enablement, and case studies that drive revenue. * Own the business case: model unit economics and ROI, set financial targets for margin recovery/efficiency, and report performance to executives and external stakeholders. * Ensure data readiness and integrity by assessing data quality, telemetry, integrations, and feedback loops; implement human-in-the-loop and policy guardrails where appropriate. * Operate cross-functionally with data engineering, retailer success, enterprise sales, and BD to bring products from concept to launch and expansion. ABOUT YOU MINIMUM QUALIFICATIONS * 6+ years of product management experience building B2B or enterprise software, including 3+ years delivering AI/ML-powered products from concept through GA. * Proven record shipping at least 2 AI/ML products used by enterprise customers with measurable financial outcomes (e.g., margin improvement, cost reduction, or productivity gains). * Hands-on data proficiency, including the ability to query or analyze large datasets (e.g., SQL or equivalent) and evaluate data quality, model performance, and signal reliability. * Experience leading cross-functional execution with engineering, data science, design, sales, and marketing to launch and scale products. * Demonstrated ability to build ROI and unit economics models and present business cases to executive audiences. * Experience navigating complex enterprise sales cycles, including security, IT, and legal/procurement processes. * Exceptional written and verbal communication skills; able to translate technical concepts for commercial audiences and commercial concepts for technical audiences. * Bachelor’s degree in a technical, quantitative, or business field (e.g., Computer Science, Engineering, Mathematics, Economics) or equivalent practical experience. PREFERRED QUALIFICATIONS * Experience in grocery, retail, or supply chain with familiarity in store operations, inventory management, and key margin levers. * Exposure to agentic AI systems, LLM-based workflows, autonomous decision pipelines, prompt engineering, and AI evaluation/guardrail practices. * Background with demand forecasting, replenishment, or inventory optimization products and metrics (e.g., OSA, service level, shrink). * Familiarity with the retail tech stack, including WMS, POS, ERP/replenishment modules, EDI, and API-based integrations. * Experience displacing incumbents or winning competitive takeouts in enterprise accounts. * Early-career experience in management consulting, solutions architecture, or business analytics; comfortable running diagnostics and leading with financial outcomes. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $221,000—$233,000 USD WA $212,000—$223,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $203,000—$214,000 USD All other states $184,000—$194,000 USD

Senior Product Manager, In-Store Tasks

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW We are seeking a Senior Product Manager to own the vision, strategy, and execution for our In Store Tasks product. This role sits at the intersection of shopper experience, retailer and CPG enablement and plays a big role in improving the reliability of fulfillment for our customers. Fulfillment quality is a critical driver of customer satisfaction and retailer trust at Instacart. You will define and deliver the roadmap for Shoppers doing in-store tasks that will enable us to build in-store intelligence to better track inventory, item location and ultimately fulfill orders accurately, efficiently, and at scale. This role partners closely with a dedicated team of engineers, designers, and data scientists, and will collaborate broadly across Shopper and Logistics teams to drive aligned priorities. This role sits within the Inventory Intelligence team — responsible for the end-to-end technology that powers inventory and in-store intelligence signals that are used across Instacart's platform and beyond, serving shoppers, retailers, CPGs and customers alike. ABOUT THE JOB This is an exciting opportunity to define the shopper flows using cutting edge CV technologies that build the foundations of our Instore inventory intelligence. You will develop new capabilities and improve existing products to enable high quality and high efficiency data collection that can scale to thousands of stores over the next 2 years. * You will own data collection experiences — from how shoppers receive and action tasks in-store, to efficiently collect data for inventory and store maps, monitoring and optimizing this as we scale. * You will build deep understanding of shopper workflows and operational pain points to design tools that improve scanning accuracy, speed, and shopper satisfaction * You will work closely with retail partners to ensure our tooling integrates naturally into their in-store environments * You will partner with enterprise sales and retailer success teams to support partner onboarding, drive adoption of new features, and contribute to shopper, customer and retailer NPS and retention * You will define platform solutions that scale across retailer sizes, store formats. * You will represent the in-store task roadmap with internal stakeholders and, where relevant, with external partners ABOUT YOU MINIMUM QUALIFICATIONS * You have 4+ years of product management experience, ideally within operationally complex physical environments * You've built products end-to-end and know how to drive initiatives from early concept through scaled delivery. * You're highly data-literate and comfortable navigating ambiguity with analytical rigor, using data to prioritize ruthlessly and make sound tradeoffs. * You communicate complex ideas with clarity and influence — aligning cross-functional teams and senior stakeholders around shared goals without direct authority. * You understand the shopper and retailer experience deeply, and you hold yourself accountable to meaningful customer and commercial outcomes. * You operate with an entrepreneurial mindset, comfortable moving fast in evolving environments while maintaining high standards. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $221,000—$233,000 USD WA $212,000—$223,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $203,000—$214,000 USD All other states $184,000—$194,000 USD