SEM Manager

Krafton

우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다. 예상을 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다.   We pioneer the path to players' dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe. ----------------------------------------------------------------------------------------------------------------------------------   우리 팀(프로젝트)을 소개합니다.  Global Publishing Dept. 3는 KRAFTON Global Publishing 소속의 게임 퍼블리싱 전문 조직입니다. 게임의 상업적 성공 가능성을 높이기 위한 전략 수립부터 실행까지, 개발/유관 부서와 협업하며 프로젝트를 지원합니다.   우리 팀과 함께할 미션을 소개합니다. * 글로벌 타이틀의 디지털 마케팅 캠페인 기획, 실행, 성과 분석 (SNS, 디스플레이, 검색 광고 등)  * KOL 캠페인 기획 및 파트너십 실행 (한국, 아시아, 글로벌 권역)  * 유저 획득 및 재참여(re-engagement) 캠페인 운영 및 퍼포먼스 최적화  * 지역 사업부와의 디지털 마케팅 활동 Alignment 및 현지 캠페인 실행 지원  * 캠페인 성과 리포팅 및 데이터 기반 개선 방향 도출  * 게임쇼 등 주요 업계 이벤트 연계 마케팅 캠페인 지원    이런 경험을 가진 분과 함께 성장하고 싶습니다! (필수요건) * 3년 이상의 디지털 마케팅 또는 퍼포먼스 마케팅 기획, 실행 경력  * 인플루언서, 스트리머, KOL 캠페인 직접 기획 및 실행 경험  * 비즈니스 수준 이상의 영어 능력  * Meta Ads, Google Ads, TikTok Ads 등 주요 광고 플랫폼 운영 경험  * 캠페인 KPI 설정, 추적, 분석 및 개선 액션 도출 역량 \ * 내부 팀 및 외부 에이전시와의 협업 경험  * 해외 출장에 결격 사유가 없는 분    이런 경험들이 있다면 저희가 찾는 그 분입니다! (우대요건) * 게임을 평소에 즐기고 사랑하는 게이머  * 게임 산업 또는 글로벌 게임 커뮤니티에 대한 이해 (PC/콘솔 게임 우대)  * 치지직, SOOP, Twitch, YouTube 등 스트리밍 플랫폼 마케팅 실무 경험   * Steam, Epic 등 PC 플랫폼 또는 모바일 UA 캠페인 운영 경험  * 중국어 가능자 또는 중국, 동남아 디지털 마케팅 경험  * 마케팅 자동화 툴 또는 데이터 분석 툴 활용 경험  * 다문화, 다지역 팀과의 협업 경험      ---------------------------------------------------------------------------------------------------------------------------------- 크래프톤의 도전에 함께 하기 위해 아래의 전형 과정이 필요합니다. * 서류 전형 > *과제 전형 > 직무면접 (Technical Fit Interview) > 종합면접 (Culture Fit Interview) > 합격 및 입사 * *해당 절차는 각 포지션 및 후보자에 따라 변동이 있을 수 있습니다. * 상시 채용으로 채용 완료 시 조기 마감될 수 있습니다. * 필요 시, 인터뷰 및 직무 테스트가 추가될 수 있습니다. * 전형 일정 및 합격 또는 불합격 결과는 지원서에 등록하신 이메일 또는 유선으로 개별 안내 드립니다.   필요 서류를 확인해주세요! * 입사지원서 (자유 양식), 자기소개서, 경력기술서, 포트폴리오(필요 시) * 신입일 경우 자기소개서를, 경력일 경우 경력기술서를 중심으로 기술해 주시기 바랍니다. * 포트폴리오 첨부 시, 하단 안내 사항을 확인해 주시기 바랍니다.    근무지 * 역삼 센터필드 East 타워   고용형태  * 계약직(1년, 정규직 전환 비대상)     ---------------------------------------------------------------------------------------------------------------------------------- 아래 안내 사항을 확인해주세요! * 장애인 및 국가 유공자 등 취업 보호 대상자는 관계 법령에 따라 우대합니다. * 지원서 내용 중 허위사실이 있는 경우에는 합격이 취소될 수 있습니다. * 5개월의 수습기간을 적용합니다. 회사는 수습기간에 대한 평가 결과에 따라 본채용을 거부할 수 있으며, 수습기간 중이라도 중간평가 결과에 따라 수습기간을 조기 종료하고 본채용을 거부할 수 있습니다. 수습기간 내 고용형태 및 급여 조정은 없습니다.  * 채용 전형 중 궁금하신 사항은 크래프톤 채용 FAQ 내에서 확인하실 수 있습니다.   BE BOLD, LEARN AND WIN! 크래프톤의 성장과 도전의 스토리를 알아가고 싶다면?  * 크래프톤 제작 스튜디오 * 크래프톤 게임  * 크래프톤 비전 & 핵심가치 * 크래프톤 라이프 & 복리후생 * 크래프톤 공식 유튜브 채널 * 배틀그라운드 공식 유튜브 채널 * 크래프톤 인스타그램 * 크래프톤 블로그 ---------------------------------------------------------------------------------------------------------------------------------- PLEASE CHECK THE INFORMATION BELOW * Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws * False statements in your resume may lead to the withdrawal of the employment offer * A 5-month probationary period applies. Based on the mid-term evaluation, employment may be terminated early or not continued. No changes in employment type or salary during this period. * Please contact career@krafton.com for other inquiries BE BOLD, LEARN AND WIN! WOULD YOU LIKE TO EXPLORE KRAFTON’S GROWTH AND ADVENTURE STORIES? * KRAFTON Production Studios * KRAFTON Games * KRAFTON Vision and Core Values * KRAFTON Life & Welfare Benefits * KRAFTON Youtube Channel * BATTLEGROUNDS Youtube Channel * KRAFTON Instagram * KRAFTON Blog

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE GROWTH MARKETING TEAM We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.   ABOUT THE ROLE As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing Manager, SEM will support Thumbtack’s efforts to capture customer demand for local services, while working with Data Science to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.   WHAT YOU’LL DO * Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth * Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs * Develop experimentation roadmap for ad copy, keywords, bidding and more * Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools * Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data   IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals * Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative * Ability to manage relationships with a large portfolio of ad vendors and partners * Ability to define and execute on a 6-12 month roadmap with aggressive milestones * Experience with TROAS + LTV bidding * Strong data analytics skills (pivot tables, vlookups, basic modeling) * Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis   EXPECTED SALARY RANGES * For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $97,800 - $126,500. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE GROWTH MARKETING TEAM We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.   ABOUT THE ROLE As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing Manager, SEM will support Thumbtack’s efforts to capture customer demand for local services, while working with Data Science to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.   WHAT YOU’LL DO * Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth * Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs * Develop experimentation roadmap for ad copy, keywords, bidding and more * Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools * Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data   IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals * Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative * Ability to manage relationships with a large portfolio of ad vendors and partners * Ability to define and execute on a 6-12 month roadmap with aggressive milestones * Experience with TROAS + LTV bidding * Strong data analytics skills (pivot tables, vlookups, basic modeling) * Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis   EXPECTED SALARY RANGES * For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $123,300 - $159,500. * For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $111,400 - $144,100. * For candidates living in all other US locations, the expected salary range for this role is currently $104,600 - $135,300. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.