Director, Brand Voice & Story

Director of Brand Strategy and AI Innovation

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com WHO YOU ARE We’re growing fast and looking for a Director of Brand Strategy and AI Innovation is the ultimate custodian and strategic architect of our brand’s identity, market positioning, and global footprint. Operating at the intersection of cultural storytelling and technological innovation, this role is responsible for defining the long-term brand approach and executing high-impact, integrated brand campaigns that drive measurable growth and awareness while caring for the operational needs of our department. In addition to traditional brand leadership, this role leads global brand education initiatives and pioneers our brand's evolution in the age of artificial intelligence. By managing a specialized AI Brand Architect, the Director will ensure our brand voice, guidelines, and visual identity are programmatically scaled, trained, and protected across all generative AI applications and automated workflows. We operate in a rapid-scale environment where the landscape changes daily. You will anticipate market shifts, redefine how we connect with our audience, and pioneer new creative frontiers ensuring that as we scale, our brand remains authentic, culturally relevant, and distinctively ours. This role reports to the VP of Brand Marketing and is part of the larger function that includes, Brand Design, Brand Content, Brand Video, Brand Voice, Customer Marketing, and Web Marketing. WHAT YOU’LL DO CORE BRAND STRATEGY & POSITIONING * Brand Roadmap: Develop and execute the multi-year strategy to increase brand equity, awareness, and market share across diverse segments. * Market Differentiation: Analyze market dynamics, competitor positioning, and consumer insights to help build a distinctive, defensible brand narrative that enhances product value propositions and accelerates market adoption. * Architecture and Guidelines: Modernize and govern the brand architecture, messaging frameworks, and visual identity guidelines, ensuring they remain highly relevant yet consistent worldwide. END-TO-END BRAND CAMPAIGNS * Campaign Architecture: Partner with cross-functional teams on the development, and launch of integrated campaigns across channels. * Creative Excellence: Partner with the internal creative team and external creative, and media partners to deliver breakthrough storytelling. * Measurement: Establish campaign KPIs (attribution, sentiment shifts, customer acquisition, and retention) to prove business impact. AI GOVERNANCE AND TECHNICAL BRAND ENGINEERING * Manage the AI Brand Architect: Direct technical talent tasked with building, fine-tuning, creating skills and deploying AI models and agents. * Drive AI Capability Development: Spearhead the creation of domain-specific AI solutions and autonomous workflows that eliminate operational bottlenecks, optimize team efficiencies, and exponentially scale departmental output. * Brand Guardrails: Translate brand guidelines into programmatic rules, training AI models to produce content that is automatically aligned with the brand's exact tone, style, and ethics. GLOBAL BRAND EDUCATION, ADVOCACY AND OPERATIONS * Manage the Brand Operations Manager: Direct dedicated operational talent responsible for scaling brand education globally, overseeing our Snowstore retail operations, and optimizing the end-to-end Brand Marketing budget and procurement processes. * Internal Literacy: Institutionalize a deep understanding of the brand’s core ethos, strategy, and positioning across the business, regional offices, and partner agencies. * AI Literacy Training: Design upskilling programs for the broader marketing team on how to effectively prompt and co-create using internal, brand-certified AI tools. WHAT YOU’LL BRING * 15+ years of marketing experience, with a minimum of 5 years leading brand strategy, market positioning, and large-scale, multi-channel brand campaigns. * Strong conceptual understanding of Generative AI, machine learning, and prompt engineering necessary to direct a technical AI Brand Architect. * Champion AI tool adoption, building hands-on proficiency, developing workflows, automations, and templates that drive repeatable efficiency at scale. * Strong work ethic with a high degree of technical acumen, creativity, and the ability to juggle multiple inputs from stakeholders against tight timelines. * Exceptional communication skills with the ability to pitch ideas, build relationships across the business, and both influence and listen to find common ground. * A proven track record of advocating for across teams, developing talent, and a willingness to roll up your sleeves to dive into the work. PREFERRED SKILLS AND EDUCATION * Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. * Software Proficiency: Highly proficient in Google Workspace apps (Slides, Docs, Sheets) and Microsoft Office Suite (Word, Excel, PowerPoint). * Creative Tools: Familiarity with Adobe Creative Cloud and Figma. Experience with Wrike and Canva is a major plus. LET’S DO THIS! The Snowflake Brand Marketing team is a tight-knit, and dynamic group of creators and makers responsible for shaping the future of the Snowflake brand. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge conventional thinking, and drive innovation forward while building a future for themselves and Snowflake. If you want to play a part in creating this global iconic brand, we want to hear from you! Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Director, Creative Operations

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. THIS POSITION REQUIRES A HYBRID WORK SCHEDULE WITH 3 DAYS PER WEEK ATTENDANCE AT OUR MENLO PARK OFFICE. WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com WHO YOU ARE We are looking for an experienced to join our Brand Design team. In this role, you will lead our creative producers and traffic manager while serving as “mission control” for all workstreams flowing into the department. As a champion for the design team, you will review and prioritize requests, manage timelines, allocate resources, oversee agency onboarding and management, and streamline communications across cross-functional teams and external partners. You are a natural problem solver who thrives on building workflow efficiency and process documentation. You excel at tackling ambitious projects in a fast-paced, collaborative, and deadline-driven environment. You are deeply organized, detail-oriented, and comfortable juggling competing priorities. This role reports to the Senior Director of Brand Design, which sits within the larger Brand Marketing function which also includes Brand Content, Brand Video, Brand Management, Customer Marketing, and Web Experience. WHAT YOU’LL DO PROCESS AND PROJECT MANAGEMENT * Strategic Scaling: Scale the creative operations function to support enterprise-level, high-velocity business needs; influence marketing planning cycles and champion cross-functional project prioritization. * Workflow Optimization: Evaluate and modify department SLAs for creative delivery; build workback schedules and lead your team in driving projects to the schedule; publish guidelines and “How to Engage” documentation to the broader marketing organization to manage expectations. * System Ownership: Own the team’s project management system (Wrike), ensuring meticulous data accuracy, robust status tracking, and clear timelines across multiple workstreams. * Asset Management: Collaborate with the design team to evaluate file-naming conventions and optimize backend storage for working files (both internal and external agency files). * Tools and Systems Management: Own the Design team’s core toolstack (including Wrike and Canva); evaluate, procure, and onboard net-new plugins, AI tools, and subscriptions to continuously optimize team capabilities. * AI-Native Processes: Using Snowflake agentic AI products (CoCo, CoWork) conceptualize and build improvements and innovations within our toolstack, from intake to delivery and everything in between. COLLABORATION AND COMMUNICATION * Team Leadership: Plan and lead daily stand-up meetings, ensuring clear documentation, action-item tracking, and accountability. * Cross-Functional Liaison: Act as the bridge between creative and internal stakeholder teams to gather missing requirements, align feedback, and secure project inputs. * Stakeholder Updates: Provide proactive, timely updates to stakeholders and extended team members to keep all projects tracking smoothly. * Performance Metrics: Define, track, and report on quarterly performance metrics to optimize department strategy, planning, and resourcing. * Agency Partnership: Cultivate strong, collaborative relationships with external agency partners while managing contracts, budgets, and project timelines to ensure high-quality delivery. * AI Adoption & Evangelism: Champion AI tool adoption across the creative operations function, building hands-on proficiency and developing workflows, automations, and templates that drive repeatable efficiency at scale. WHAT YOU’LL BRING * 8+ years of marketing or creative operations experience, preferably within the B2B technology sector or a hyper-growth environment. * Essential Expertise: * Proven project management expertise with a strong track record of managing high-volume project pipelines in parallel using tools like Wrike. * Strategic mindset with the ability to develop framework toolkits, guidelines, and processes that enable world-class brand experiences at scale. * Comprehensive knowledge of creative production, including solid understanding of production requirements for both print and digital delivery. * Exceptional communication and negotiation skills, with a demonstrated ability to influence stakeholders, listen actively, and build consensus. * Leadership and resilience, comfortable rolling up your sleeves to dive into the work while leading calmly under tight deadlines and pressure. * Core Skills: * Leadership: Proven people management skills and the ability to lead and collaborate effectively across teams * Project Management: Demonstrated ability to manage multiple projects, prioritize tasks and consistently meet deadlines in a fast-paced environment * Problem-Solving: Excellent problem-solving, decision-making, and communication skills PREFERRED SKILLS AND EDUCATION * Bachelor's degree in marketing, design, communications, or related field. * Experience working within or directly alongside creative organizations (agency or in-house brand team) with firsthand understanding of how brand and creative production operates * Strong familiarity with graphic design, print production, motion graphics, web, and video workflows. * Experience with Wrike (or similar), Google Office Suite, Slack, Figma and agentic AI tools LET’S DO THIS! The Snowflake Brand Marketing team is a dynamic group of creators and makers shaping the future of the Snowflake brand. We’re scaling fast to accelerate our growth and are looking for people who share our values, challenge conventional thinking, and push the boundaries of innovation. If you want to play a defining role in building a global, iconic brand while growing your career, we want to hear from you. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Brand AI Architect

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com WHO YOU ARE We are seeking a senior Brand AI Architect to help formalize and scale how AI powers brand management and execution in the world of AI. The ideal candidate is a technically deep builder with a strong foundation in design and brand systems — someone who can ship AI-powered tools and automation one day, and run an enablement session for the marketing team the next. You'll work across multiple brand teams and surfaces acting as both the architect who builds the systems and the partner who makes sure they're adopted, governed, and sustained. This role sits at the intersection of engineering, brand execution, and systems thinking. Join our creative and enthusiastic team, where your work will directly shape how one of the most visible brands in technology leverages AI at scale. This role will report into the Director of Brand Strategy and AI Innovation. WHAT YOU’LL DO Build and Ship AI-Powered Tools and Workflows * Build and own a growing library of internal AI tools — custom web apps, Streamlit interfaces, prompt-powered utilities, and automated workflows — that brand teams use in daily production * Design and implement automation pipelines that connect creative tools, content systems, and AI APIs, reducing manual overhead and building in the consistency that brand work requires at scale * Integrate AI capabilities directly into creative production workflows, including generative asset creation tools, design application features, and content workflows using LLMs * Own the full lifecycle of everything you ship — from initial scope and build through deployment, iteration, and ongoing maintenance Enable Adoption Across Brand Teams * Serve as the shared AI implementation resource across brand marketing functions and surfaces — this is a core pillar of the role, not a side responsibility * Educate and enable internal teams on the AI tools and systems you're building — running onboarding sessions, writing accessible documentation, and being the go-to resource for practical AI adoption * Build enablement resources — playbooks, templates, prompt libraries, training — so brand teams can confidently use AI tools without breaking brand standards * Partner directly with each team to understand their specific needs, then build solutions that are reusable across the broader brand org Define and Maintain Governance Standards * Define and evolve the standards that make AI tooling sustainable: prompt libraries, model selection criteria, output evaluation frameworks, and usage guardrails that protect brand integrity * Be the first line of defense on brand consistency in AI-generated outputs across all touchpoints * Surface insights to leadership: what's working, what's not, where the next gaps are Stay Ahead of the Landscape * Evaluate new AI platforms, models, and tools — rapidly prototyping with the ones that have genuine application for brand and creative work * Bring a strong, informed point of view on where AI adds real value versus where it introduces risk or noise WHAT YOU’LL BRING * 8–10 years of combined experience in systems thinking, creative technology, software development, AI engineering, or an adjacent field — with meaningful time spent building tools for creative, brand, or marketing teams * 3–5 years of hands-on AI experience, including production-proven work with LLM APIs (OpenAI, Anthropic, Google, etc.) and advanced prompt engineering. You've built workflows and tools powered by these, not just explored them * Demonstrated experience building automation pipelines using tools or custom scripting that connect APIs, creative platforms, and data systems in real working environments * Solid design foundations — understanding of brand systems, the intent behind creative decisions, and the tools that support brand capabilities * A systems thinker's instinct: you design for the workflow, not just the task. You understand upstream and downstream effects, and you build solutions people can maintain * Strong communication skills across creative and technical audiences. You can explain model tradeoffs to a designer and articulate brand constraints to a developer * The ability to operate autonomously: scope ambiguous problems, make pragmatic calls, and prioritize across multiple teams and workstreams * Knowledgeable and comfortable working within the Snowflake ecosystem and tools PREFERRED SKILLS AND EDUCATION * Bachelor's degree or equivalent experience in Design, Computer Science, Human-Computer Interaction, or a related field * Record of building tools that teams adopt and sustain — not just prototypes, but things that stick * Experience working within or directly alongside creative organizations (agency or in-house brand team) with firsthand understanding of how brand and creative production operates * Familiarity with graphic design, web, motion graphics, or video production workflows * Experience implementing AI governance, responsible AI frameworks, or brand compliance systems LET’S DO THIS! The Snowflake Brand Marketing team is a tight-knit, dynamic group responsible for shaping the future of the Snowflake brand — and we're rewriting the playbook on how brand teams operate in an AI-first world. We're scaling our team to help enable and accelerate our growth, and we're looking for builders who see AI not as a buzzword but as a fundamental shift in how great brands get built. If you want to work on a team that ships AI-powered tools alongside world-class creative, and you want to play a part in creating a global iconic brand, we want to hear from you. How will you make an impact? Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com