CRM Strategist

Oliver

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: Strategy Lead   Location: Remote, Chicago   THE OPPORTUNITY:  This is an opportunity to join OLIVER's dedicated in-house studio embedded with embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector.  The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution.  You will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three.  We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.   ABOUT THE ROLE:  The Strategy Lead is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel.  You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third.    WHAT YOU WILL BE DOING:  CRM & Email Strategy (approx. 60%)  * Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions — including lead nurture, application, enrolment, and retention journeys  * Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions.  * Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis  * Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle  * Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements  Cross-Channel Strategy & Optimization (approx. 40%)  * Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional goals  * Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses — translating these real-time insights into strategy and content creation priorities  * Develop content and channel testing frameworks that allow the studio to learn faster, optimize more efficiently, and prove creative effectiveness across all formats  * Partner with the Associate Creative Director to translate strategic insight into creative direction — ensuring campaigns are rooted in audience understanding and channel intelligence  * Lead brand and audience insight work for the institutions: analyze conversations, sentiments, audience behavior, and content resonance; identify barriers (such as cost), motivators (such as career outcomes), and engagement triggers (such as authentic narratives) to prioritize messaging and approach opportunities  * Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations  * Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and forward-looking channel recommendations to senior client stakeholders  Account-Wide Strategic Leadership  * Serve as the studio's primary strategic voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven strategic foundation  * Work across the studio's full team to ensure strategy is embedded in briefing, production, and review — not just in planning documents  * Develop optimization frameworks that the whole studio can use from creative testing protocols to content scoring via Pencil's performance intelligence    WHAT YOU NEED TO BE GREAT IN THIS ROLE:  * Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one  * Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential  * Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to develop testing and optimization frameworks across the mix  * An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious, looking for clear career pathways; adult learners and working professionals are now central growth strategies; persistent healthcare workforce shortages drive demand for specialized programs  * Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction  * Experience working with data and analytics teams to build measurement frameworks and performance dashboards  * Confident communicator and presenter; able to articulate strategic thinking clearly to senior marketing stakeholders  * A proactive, insider mindset: you don't wait for briefs — you anticipate needs, surface opportunities, and bring the studio's strategic thinking to the table before it's asked for  * Collaborative working style with the ability to coordinate effectively across creative, CRM, delivery, and client teams in a distributed, multi-location studio  Gen AI & Agentic Thinking  * Strategic command of the studio's three core platforms: OMG (where the work is organized and orchestrated), Pencil (where the work is created and optimized), and Share of Model (how our client stays one step ahead in AI-driven discovery)  * Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to all outputs  * Ability to leverage Pencil's direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time — with every asset scored, tracked, and fed back into the next brief; this is the intelligence layer most agencies don't have  * Agentic leadership: systematic, hypothesis-led thinking applied to complex, multi-channel strategic challenges  * Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt  * At the time of this posting, the base salary for this position may range from $127,500.00 to $142,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.    REQ ID: 17803 #LI-DIRECTOR  At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. Salary Range $127,500—$142,500 USD Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE As a Lead CRM Strategist at DEPT®, you are the architect of the client’s relationship strategy. You aren't managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement. WHAT YOU'LL DO * CRM Visionary: own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities. * Strategic Relationship/Lifecycle Management: Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement. * Data-Driven Insights: Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks. * Stakeholder Navigator: Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.  * Performance Optimization: Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.  * Cross-Disciplinary Orchestration: Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.  * Growth Invention: Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally. * Practice Leadership: Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge. WHAT YOU BRING * A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency. * A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance. * You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.  * You can explain complex data and information in an easy and understandable manner to senior client leadership. * You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.  * You are a natural networker who brings together different disciplines and specialists to deliver a unified vision. * You are located and are directly available to start working from our offices in Germany or the Netherlands; * You are fluent in both German and English, capable of leading high-level strategic discussions in both languages.   WE OFFER Please note that benefits may vary by location. Feel free to reach out to your recruiter for more details * Hybrid working policy * Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme; * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Moniepoint

Who we are Ranked in 2023 and 2024 by the Financial Times, Moniepoint is Africa’s fastest growing fintech, trusted by over 10 million business and individual accounts, processing billions of Naira’s worth in transactions monthly in the continent. Our mission is to enable financial happiness for every African, everywhere. Our in-house creative agency plays a crucial role in defining and shaping our brand across multiple touchpoints, from digital and social media to video, print, and experiential marketing. About the role Location: Remote We are looking for an experienced CRM Copywriter to craft compelling, conversion-driven messaging for our email, SMS, in-app, push notifications, and lifecycle marketing campaigns. The ideal candidate is a storyteller and strategist who understands how to write persuasive, engaging, and data-informed copy that strengthens customer relationships and drives retention. As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users. You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms. This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty. WHAT YOU’LL GET TO DO; * Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications. * Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns. * Craft transactional and automated messages that enhance the user experience. * Tailor messaging for different customer personas and user segments. * Collaborate with the Head of CRM to refine messaging strategies based on performance analytics. * Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates. * Analyze open rates, click-through rates, and customer response data to refine copy effectiveness. * Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting. * Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality. * Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven. * Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals. * Provide copy direction for visual assets in CRM campaigns. TO SUCCEED IN THIS ROLE, WE THINK YOU SHOULD HAVE; *  3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing. * Growing portfolio showcasing email, SMS, and in-app messaging copy. * Proven ability to write engaging, conversion-driven copy for digital customer touchpoints. * Proficiency in CRM platforms * Ability to balance creativity with core information to drive messaging effectiveness. * Experience working in fintech, banking, or financial services will be considered a plus * Familiarity with SEO best practices for email content is an advantage Key Soft Skills * Creative & Strategic Thinker – Can craft engaging messaging that resonates with users. * Insights-Driven Mindset – Uses results to refine copy and improve performance. * Attention to Detail – Ensures CRM messages are clear, concise, and error-free. * Collaboration & Adaptability – Works effectively across teams. * Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently. Why Join Moniepoint? * Work with a fast-growing, innovative Company that reaches millions of customers. * Gain hands-on experience with a team of seasoned creative professionals. * Access to mentorship, training, and career growth opportunities. * Competitive compensation, benefits, and career growth opportunities. * Fully remote work culture and support for professional development. What to expect in the hiring process * Application & portfolio review: we review the quality of your writings in your portfolio * Preliminary phone call with HR: a brief conversation where your expectations are discussed, background, growth potential, career outlook, personality and cultural fit is accessed. * Assessment: a take-home assessment to evaluate strategic writing skill set and technical depth * Final executive conversation: an interview with the Head of CRM & Senior Copy Writer, where you will present the assessment. You will also be assessed on alignment with our values and principles. Submit your resume alongside your best writing projects. Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates