B2B Marketing Manager at HRTechX

Passendo

YOUR MISSION At Passendo, we are dedicated to driving innovation and delivering exceptional value to our clients through cutting-edge solutions. We believe in the power of targeted marketing strategies that connect us with the right customers. As we continue to grow, we are looking for a passionate and skilled Account Based Marketing (ABM) Manager to join our dynamic team.   As an Account Based Marketing Manager, you will play a critical role in developing and executing ABM strategies that target high-value accounts and drive engagement. You will develop and implement end-to-end account-based marketing strategies to drive engagement, pipeline, and revenue growth for target accounts.   You will collaborate closely with sales, product, and the tech teams to create personalized campaigns that resonate with our key accounts, ensuring alignment with overall business objectives. YOUR PROFILE Roles and responsibilities  Be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs     * Own and run ABM at Passendo * Define and coordinate success criteria for ABM to succeed and utilize marketing automation and CRM tools to track, analyze, and report on campaign performance, adjusting strategies as necessary to optimize results * Coordinate content for website, blog posts, and other forums, and sales documentation needed for ABM * Pursue and nurture leads until qualified and enhance the buyer journey as it relates to content development and inbound marketing efforts * Conduct thorough insights to understand key account needs, pain points, and decision-making processes * Work closely with the product and content functions to produce high-quality, relevant content that addresses the interests of target accounts * Build and maintain relationships with stakeholders within target accounts to foster engagement and loyalty * Monitor industry trends and best practices in ABM, continuously seeking new ways to enhance our marketing efforts   Skill set and experiences * 3-5 years of experience in ABM, Lead Generation, or Performance Marketing or related roles within B2B Experience in creating, launching campaigns, and reporting its results * Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth * Strong understanding of the sales and marketing alignment, particularly in an ABM context. * Excellent written and verbal communication skills, with the ability to create compelling marketing messages * Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce). * Analytical mindset with experience in measuring and interpreting marketing metrics to drive decisions * Strong project management skills and the ability to manage multiple priorities in a fast-paced environment Innovative thinker with a passion for driving results through targeted marketing strategies WHY US? What We Offer: * Competitive salary  * Comprehensive benefits package * Opportunities for professional development and career growth * A dynamic, collaborative, and inclusive work environment * Flexible working arrangements (hybrid options available). How to Apply: If you are an enthusiastic marketer who thrives on creating impactful strategies for key accounts, we want to hear from you! Please submit your resume highlighting your relevant experience.

Obsidian Digital

MORE THAN A JOB Er du den, kollegaerne går til, når workflows driller? Kan du oversætte en kompleks forretningsstrategi til en strømlinet HubSpot-løsning, før kunden har nået at færdiggøre sin sætning? Og går du med en drøm om på sigt at tage mere ansvar og måske endda forme dit eget team? Så skal du spidse ørerne nu. Hos Obsidian søger vi en Senior HubSpot Specialist, der har det sorte bælte i Sales, Marketing og Service Hub – og som er klar til at hæve barren for, hvad et bureau kan levere. WHAT YOU'LL DO Du bliver ikke bare en "do’er". Du bliver en strategisk sparringspartner for vores kunder og et teknisk fyrtårn internt. Du får frihed til at drive dine egne projekter, men du står aldrig alene. Vi leder efter en seniorprofil til vores HubSpot-team. Du vil drive projekter selvstændigt og stå for implementering af HubSpot for vores kunder på tværs af Norden og Tyskland. Du vil fungere som overordnet rådgiver for virksomheder med henblik på at finde den bedste løsning og sikre korrekt implementering og onboarding af denne løsning. I det daglige får du support fra det øvrige team, som kan assistere med det operationelle arbejde ud fra den retning, du har sat. Derudover vil du også fungere som sparringspartner for teamets yngre konsulenter og bidrage til at løfte deres faglighed. Det er en fordel, hvis du har ambitioner om en ledelsesrolle på sigt, men dette er hverken et krav eller den primære funktion i rollen til at starte med. Hvad skal du lave helt konkret? * Du leder onboarding, migrering og integration på tværs af HubSpot (Sales, Marketing, Service og Data Hub). * Du omsætter kundens forretningsbehov til konkrete tekniske løsninger – fra dataarkitektur på højt niveau til nørdet workflow-opsætning. * Du rådgiver om, hvordan HubSpot bedst integreres med kundens øvrige tech-stack (ERP, Salesforce, Business Central, Zendesk etc.). * Du tør udfordre kunden (kærligt, men tydeligt) på deres strategi og processer. * Du tager ansvar selv og hjælper kollegaer i salgspitches med din fagekspertise og spotter upsell-muligheder hos dine kunder. * Du mentorere og sparrer med dine kollegaer, så vi sammen bliver endnu skarpere. EXPERIENCE YOU'LL BRING Vi leder efter en, der både forstår kode og mennesker. Du behøver ikke være udvikler, men du skal vide, hvad der foregår "under kølerhjelmen". Dine "Hard Skills" og erfaring: * Du har 3+ års erfaring med HubSpot (gerne som admin, product owner eller superuser). * Du har dyb indsigt i flere Hubs (især CRM, Marketing, Sales og Service) og kan bygge avancerede rapporter og integrationer. * Har du erfaring fra et andet bureau? Kæmpe plus. * Du har teknisk snilde og forretningsforståelse. Hvis du kan pille ved HTML, HubL eller API’er, er det en fordel, men det er ikke et krav. Din personlighed: * Du kan kommunikere komplekse løsninger, så alle forstår dem. * Du venter ikke på at få opgaver tildelt; du ser, hvad der skal gøres, og tager teten. WHAT WILL YOU BE A PART OF Hos os bliver du en del af et miljø, hvor tempoet er højt – men humøret ligeså. Vi arbejder tæt sammen, deler viden generøst og elsker at finde løsninger, der flytter noget – både for kunderne og for os selv. Om det er på kontoret i København eller Aarhus, over et whiteboard, i fredagsbaren eller på en løbetur, møder du den samme energi: vi vil fremad, og vi gør det sammen. Vi er ikke et sted, hvor tiden står stille. Vi er en flok nørder (på den fede måde), der brænder for data, vækst og resultater. Hos os bliver du en del af et ungt og ambitiøst miljø, hvor der er kort fra tanke til handling. Vi tror på frihed under ansvar og investerer tungt i vores medarbejderes udvikling. Vi er best-in-class: Vi stiller os ikke tilfredse med "godt nok". Vi vil være de bedste. Vi er sociale: Vi arbejder hårdt, men husker også at fejre vores sejre. Fredagsbaren, firmafesterne og den daglige jargon er en stor del af vores DNA. Vi er i vækst: Det går stærkt hos os, og det giver dig muligheder for karriereudvikling, som du ikke finder i en støvet corporate virksomhed. HOW TO APPLY Hvis du kan se dig selv i denne rolle og er klar til at bruge dine tekniske og kommunikative evner til at forme fremtidens marketing, så send os dit CV og en kort ansøgning. Vi er særligt interesserede i at høre om projekter, hvor du har oversat komplekse udfordringer til fungerende løsninger. Bonusinfo Din nærmeste samarbejdspartner vil blive Thomas Hørlykke (thomas.hoerlykke@obsidianagency.com). Stillingsbetegnelsen er endnu ikke endeligt fastlagt – hvis vi finder det rette match, beslutter vi titlen sammen. Vi forestiller os noget i retning af Sr. HubSpot Konsulent, Sr. B2B Konsulent eller Sr. HubSpot & B2B Konsulent. Vi glæder os meget til at høre fra dig!

HRtechX

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about sales? If so, you might be our next Account Consultant. ABOUT US HRtechX is a world leading HRtech community, connecting industry executives, entrepreneurs and professionals. We are a start-up on a growth journey who help leaders evolve and create stronger businesses through people and technology. We aim to address the challenges and opportunities for HR and HR Tech. We bring together the most influential executives, investors, and entrepreneurs to share their insights on how technology will shape the future of HR, as well as forge long lasting partnerships and client relationships. HRtechX is part of United Media (https://www.united-media.com/) which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc. WHAT WE OFFER YOU As our Account Consultant you get the unique opportunity to be a key player in building the greatest brand within Private Equity. By providing you with the ownership of our sponsorship sales, we want to constantly push you out of your comfort zone. You’ll be working out of our HQ in Copenhagen and to ensure a never ending growth curve, we provide you with: * An opportunity for getting operational experience in a scale-up where both your work and the results are highly tangible and matters to the business * A chance to work closely together with CEO on our sales execution * Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally * International travel to our conferences representing PEI. Continuing to create, establish and execute partnerships. YOUR RESPONSIBILITIES Your responsibilities will vary; however, some of them will be to: * Find, contact and set up meetings with potential sponsors * Sell, send proposal and close deals * Ensure we deliver the promised and agreed upon * Maintain and grow relationships with sponsors WHAT WE EXPECT FROM YOU You possess an unparalleled work ethic with a high sense of urgency. You have a relentless drive and desire to be the very best at what you do. You take ownership of everything you do, are proactive and follow through on commitments. Moreover, you’re humble and you share our passion for building and executing new businesses. Furthermore, we expect that you: * Work experience with outstanding performance within sponsorship sales, media sales, B2B or B2C sales * Are an excellent communicator especially verbally * Love to build and nurture relations * Have a natural ability to make people feel comfortable around you STARTDATE Flexible Monday - Friday we work from our office and do not offer remote work.