Consultant - AI

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for!  WHAT WILL YOUR DAY LOOK LIKE? As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. As an Application Consultant you will bridge the gap between technology and marketing strategies. They work closely with clients to understand their business objectives and translate them into technical requirements. They collaborate with developers to ensure the technical solutions align with the client's business goals. More specifically, your tasks include:  * Collaborating effectively within a cross-functional team, partnering with operations and product teams to ensure seamless product delivery and client success. * Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences. * Streamlining client operations by configuring and implementing customized business rules and automations. * Bringing product visions to life by configuring and implementing new features according to provided specifications and designs. * Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features. * Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience. * Collect business requirements by engaging with marketers to translate them into technical specifications * Utilize tools to build data audiences and manage segments while understanding their quality and integrity * Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features. WHO ARE YOU GOING TO WORK WITH? You will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams.  WHAT DO YOU BRING TO THE TABLE? As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team.  You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture, and critically assess the projects you're working on, consulting and advising when needed. At the same time, you solve problems in an analytical and pragmatic manner, both independently and as part of the team. Moreover, you have experience with: * Deep understanding of Marketing Operations: Proven understanding and implementation of advanced marketing automation setups, leveraging best practices for optimal performance. * Experience with Salesforce Marketing Cloud is mandatory  * Customer Journey Expertise:  experience crafting and optimizing customer journeys, lifecycle stages, and trigger-based marketing programs that drive engagement and conversions. * Client-Focused Approach: Adept at understanding and adapting to diverse client processes and ways of working, with a track record of delivering tailored technical solutions. * Technical Proficiency: Strong JavaScript programming or alike skills and experience developing client-specific solutions within a marketing automation platform. * Data Management: Experience querying, validating, understanding and using data for developing relevant audiences to communicate or report to A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for!  What will your day look like?  As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. More specifically, your tasks will include:  * Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.  * Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.  * Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance.  * Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.  * Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.  * Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.  * Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.  * Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.  * Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.  * Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.  Who are you going to work with?  You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds.  What do you bring to the table?  As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.  Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business. It's an advantage if you have consulting, agency experience or marketing domain knowledge, but it's not a requirement.  In addition, you have:  Technical skills  * A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use.  * Write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness.  * Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.  * Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.  * Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).  * Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.  * Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.  * Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric).  * Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports and insights dashboards natively within these tools is a strong advantage  Interpersonal skills  * Technical stakeholder management and influence: A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.  * Communication and storytelling: Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.  * Consultative and solutions-oriented mindset: The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.  * Leadership and mentorship: Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical excellence, collaboration, and continuous learning within the team.  * Autonomy and critical thinking: You are a self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions.  A leader in personalized customer experiences  VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.  A global network  We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.    About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Join our Catalyst Adoption team and take on a pivotal role in how the world's most admired brands configure, adopt, and get value from our products. If you thrive at the intersection of deep technical product knowledge and hands-on problem-solving — and you're equally comfortable configuring the right solution, guiding clients toward the best approach, and continuously improving how we work — we have the perfect opportunity for you.  WHAT WILL YOUR DAY LOOK LIKE? Use your technical understanding of client processes and ways of working to configure best-practice, end-to-end experiences for our global client teams. You'll act as a knowledgeable point of contact on our Catalyst product (configuration and setup) — translating client needs into the right approach while safeguarding a consistent, standardized way of working across all clients.  Once you are equipped with the necessary knowledge, your responsibilities will include:  * Collaborate with developers and Product Owners to configure and operate products across the Catalyst suite.  * Communicate and consult with client service teams and Marketing Operations on configuration solutions across the product suite.  * Take on configuration tasks based on support requests from clients.  * Configure client business rules and product features based on specifications and design.  * Support with testing configuration and newly developed features.  * Troubleshoot and resolve issues in existing applications.  * Identify optimization opportunities and help shape a more scalable, maintainable way of working.  As a team, we are increasingly embedding AI into how we work — using it to improve our processes and to inform how we configure and use our applications. You'll be part of this direction, exploring and adopting AI-supported ways of working as we continue to evolve.  WHO ARE YOU GOING TO WORK WITH? You'll join a group of proficient product specialists who are always ready to help, working closely with Product Owners, Developers, Project Managers, and client-facing colleagues. You'll be a trusted point of contact for clients on product setup and configuration.     WHAT DO YOU BRING TO THE TABLE? You are proactive, detail-oriented, and decisive, with a logical and structured mindset that makes it easy for you to adapt to new technology. You can hold a standard, communicate the "why" behind a decision, and bring others along with you. Additionally, you possess the following qualifications:  * Proven experience in application consulting, product specialist, technical consultant, or related role, with experience configuring and operating a set of products within a platform.  * Ability to translate client needs into the right approach, with a focus on consistent, standardized, and scalable solutions.  * Strong technical skills and the confidence to troubleshoot, optimize, and resolve issues across applications.  * Ability to work in a multi-functional team and collaborate with internal operational teams and other product teams.  * Knowledge of software development lifecycle and methodologies.  * Strong analytical and problem-solving skills.  * Adaptability to excel in a distributed, multicultural team setting.  Preferably, you also have:  * Working knowledge of JavaScript and SQL  * Basic knowledge of HTML, CSS and JSON  * A track record of improving configuration, onboarding, or enablement processes.  * An interest in applying AI to improve processes and product configuration.  * Hands-on experience with CRM, Marketing Automation, or Personalization platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze).    A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.