Head of Demand Generation (Remote, Germany)

Everfield

HEAD OF SALES — DACH ABOUT EVERFIELD Everfield is a European software investment group that acquires and supports vertical SaaS businesses across Europe. Its mission is to help strong B2B software companies scale sustainably by providing long-term operational, financial, and strategic support. ABOUT DIGIFOOD Digifood is a European vertical SaaS company providing technology solutions for high-volume food service environments, including stadiums, arenas, event venues, catering operators, and multi-site food service businesses. Our platform combines food service management software, point-of-sale capabilities, and integrated payments to help operators manage complex, high-throughput hospitality environments more efficiently. As part of our European expansion, we are now looking for a senior commercial profile to help open and develop the German market. THE OPPORTUNITY Germany is a key growth market for Digifood. We are looking for a senior sales profile who can build the market from the ground up: identifying target accounts, developing relationships, building partnerships, managing complex sales cycles, and closing new business. This is a hands-on, entrepreneurial role for someone who is comfortable operating independently, creating their own pipeline, and building a commercial presence in a new market. The ideal candidate will bring a strong network in the German food service, hospitality, catering, events, stadium, or venue ecosystem, and will be able to turn existing relationships into qualified commercial opportunities. WHAT YOU’LL DO * Build and develop the German sales territory from the ground up. * Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators. * Own the full sales cycle from first contact to negotiation and closing. * Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders. * Represent Digifood in the German market and develop visibility within the target ecosystem. * Work closely with leadership on market strategy, deal structuring, and key opportunities. * Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders. * Support responses to tenders or formal procurement processes where relevant. * Lay the commercial foundation for future growth across Germany and Central Europe. WHAT WE’RE LOOKING FOR * 10+ years of experience in B2B sales, business development, partnerships, or commercial leadership. * Strong experience selling into the German market. * Existing network in one or more of the following sectors: food service, catering, hospitality, stadiums, arenas, event venues, leisure, institutional catering, or multi-site hospitality. * Proven ability to open new markets, build new territories, or generate pipeline from scratch. * Experience managing complex B2B sales cycles with multiple stakeholders. * Strong hunter mentality: able to self-source pipeline without relying on inbound leads or BDR support. * Experience with SaaS, POS, payments, hospitality technology, food service software, or adjacent solutions is highly valuable. * Experience building reseller, referral, or channel partnerships is a strong plus. * Experience with tenders, RFPs, or formal procurement processes is a plus. * German fluency is essential. * Professional English is required. WHO YOU ARE * Entrepreneurial, autonomous, and comfortable working with limited structure. * Network-driven and able to open doors through relationships. * Commercially sharp, with the ability to discuss ROI, operations, cost efficiency, and payment-related value. * Resilient and persistent, especially in long-cycle sales and new market development. * Credible with senior stakeholders across operations, IT, finance, procurement, and leadership. * Excited by the idea of being an early commercial hire in a strategic European expansion market. LOCATION Germany preferred. Remote-first, with regular field-based activity across the German market. WHY JOIN This is an opportunity to become a foundational commercial hire for Digifood’s expansion into Germany and Central Europe. You will help define the go-to-market approach, build the first key relationships, and create the foundation for long-term growth in a strategic market.

The Quality Group

Start: Immediately | Level: Head of | Location: remote in Germany | Working hours: Fulltime (40h/week) Own and shape the Hydration category strategy of a leading brand in functional nutrition.  We’re looking for an experienced product marketing expert to take end-to-end ownership of our Hydration products and strategy. The major focus will be on how to grow in the ready-to-drink category and in the grocery channel. Starting as soon as possible, on a remote contract, but with monthly on-site days at our office in Germany. YOUR MISSION * You take full ownership of the Hydration category * You manage the existing portfolio and innovation pipeline * You define the strategy of how we should continue to grow, especially within the ready-to-drink category and in the grocery channel * You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring * You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning * You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities * You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments * You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions YOUR EXPERIENCE & SKILLS * You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage * You bring 6+ years of experience in product marketing management within the FMCG industry * You have experience working on a Hydration / Drinks brand * You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond * You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques * You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution * You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning * You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels * You thrive in a fast-paced, agile environment and take ownership to deliver strong results * You speak English & German fluently WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the E-gym Wellpass * Workation * Corporate benefits * 28 days vacation/year * and much more ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

The Quality Group

Start: Immediately | Level: Head of | Location: Germany, remote | Working hours: Full time (40h/week)  This role requires high flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany. THE ROLE  ESN is one of Europe’s hottest sports nutrition brands — an omni-channel success story powered by a massive D2C engine and one of the strongest influencer communities in the game. Already a market leader in Germany, Austria, Switzerland, and the Netherlands, we’re now scaling up fast to take ESN global.  As Head of International Marketing (gn), you’ll lead this next growth chapter — driving awareness, engagement, and commercial performance across markets. You’ll shape how ESN shows up globally and locally: building campaigns that convert, content that connects, and partnerships that inspire.  Driving successful D2C growth will be a core part of your mission — turning brand love into measurable business impact.  You’ll work closely with the Global D2C, Marketing, and Commercial teams to align initiatives, leverage insights, and deliver results. Together with local teams, you’ll identify the right consumer angles, spotlight hero products by channel, and bring ESN to life through events, sponsorships, and creators.    YOUR MISSION * Define brand positioning per market, balancing global consistency with local relevance * Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth * Build brand heat through local activations, content, and collaborations with world-class athletes and creators * Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty * Identify which content, creators, and channels best engage consumers and strengthen the brand * Partner with local markets to capture consumer insights and accelerate growth * Ensure seamless brand experience across e-commerce, retail, and social touchpoints * Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ     YOUR EXPERIENCE & SKILLS * Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure * Proven track record in brand building combined with hands-on experience in performance marketing (lower funnel) and influencer marketing * Strong understanding of product and category storytelling — knowing how to position hero products and create excitement across markets * Data-driven mindset with the ability to translate insights into growth decisions * Highly ambitious and hungry to make things happen — thrives in a fast-moving, high-performance environment * Hands-on, entrepreneurial approach — this is not corporate; it’s about building things from scratch with passion and fun * A genuine team player who brings energy, collaboration, and drive to every project * Deep understanding of consumer behavior, culture, and digital engagement Passion for sports, performance, and the lifestyle that defines ESN’s community * Fluency in Dutch is a big plus     WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the E-gym Wellpass * Workation * Corporate benefits * 28 days vacation/year * and much more   ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!