Monetization & Conversion Manager (m/w/d)

falkemedia

WIR SUCHEN In einem Abo-Modell ist die Customer Journey das Herzstück des Erfolgs. Als Marketing Automation & Retention Manager (m/w/d) automatisierst Du diese Reise über Web und App hinweg. Du baust, optimierst und skalierst Lifecycle-Strecken von Onboarding über Kaufabbrecher- und Kundenrückgewinnungs-Kampagnen bis hin zu gezielten App-Pushnachrichten und steigerst mittelfristig die Retention als zentrale Wachstumskennzahl. DEINE AUFGABEN * Automation & Scaling: Du konzipierst, implementierst und skalierst komplexe Lifecycle-Kampagnen via Mailing und App-Push. * Journey Building: Du setzt Kaufabbrecher-Szenarien, Onboarding-Prozesse und Reaktivierungskampagnen technisch sauber um. * KI-Integration: Du entwickelst und optimierst KI-gestützte Workflows als festen Bestandteil moderner Automatisierung. * Retention-Aktivierung: Du nutzt Daten, um kreative Strategien für Feature-Aktivierungen, Gamification und Rewards zu entwickeln. * KPI-Responsibility: Du steuerst Kennzahlen wie Churn Rate, LTV und Trial-to-Paid-Rate und leitest konkrete Maßnahmen ab. * Tech-Stack & Reporting: Du sorgst für nahtlose technische Anbindung und sauberes Reporting in CRM- und Analytics-Tools. DEINE QUALIFIKATION * Erfahrung: Du hast nachweisbare Erfolge in Marketing Automation, Mailing und Push, idealerweise im App-Subscription-Umfeld. * Tool-Stack: Du bist sicher im Umgang mit CRM-Tools wie GetResponse oder customer.io sowie Analytics-Lösungen wie Tableau, GA4 oder Firebase. * Analytik: Du liebst Kohortenanalysen, Retention-Kurven und datenbasierte Entscheidungen. * Schnittstellen: Du verbindest Produktentwicklung, Data, Tech und Marketing und übersetzt komplexe Daten in klare Strategien. * Qualität: Du hast ein gutes Gespür für UX, Timing und Content-Qualität, damit Deine Kampagnen wirklich wirken. * Teamgeist: Du arbeitest proaktiv mit Data-Team, Monetization Manager und CMO zusammen. * Sprachskills: Sehr gute Deutschkenntnisse (mindestens C1 Niveau) sind für diese Rolle zwingend erforderlich UNSER ANGEBOT * Strategischer Impact: Du arbeitest direkt am wichtigsten Hebel unseres Wachstums, dem Customer Lifetime Value. * Ganzheitliche Gestaltung: Du formst die Customer Journey über den gesamten Lebenszyklus hinweg aktiv mit. * Innovation & Speed: Du bekommst Freiraum, neue Workflows und KI-Tools schnell zu testen und in Serie zu bringen. * Modernes Umfeld: Dich erwarten flache Hierarchien, kurze Wege und enge Zusammenarbeit mit Tech, Product und Marketing. * Social Fit: Wir suchen Menschen, die analytisch denken, Verantwortung übernehmen und Lust auf dynamische digitale Medienmarken haben. DEINE BEWERBUNG Wie Deine Bewerbung aussehen soll? * Anschreiben/Motivationsschreiben: Ein paar Sätze zu dir und warum du Lust auf falkemedia hast. * Lebenslauf (oder einfach dein LinkedIn-Profil). * Arbeitsproben: Falls vorhanden (Texte, Links, Projekte) – wir sind gespannt! Oder eben doch ganz anders und Du schickst uns eine Nachricht bei LinkedIn – auch super, wir freuen uns auf Dich!

Yousician

JOIN YOUSICIAN Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play.  And, you don't need to be a musician to join Yousician! We're a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We're for all players: from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you're in the right place! MAKE MUSICALITY AS COMMON AS LITERACY At Yousician, we reimagine music education for a billion people. Our products, Yousician and GuitarTuna, are the world's leading music learning and tuning apps, used by millions of people to learn, play, and tune their instruments every day. We believe subscription revenue is won in the details, not in the pitch deck. Paywall copy, trial lengths, price points, renewal offers, reactivation campaigns: each one is a craft, and each one moves the number when it is done right. We are hiring a Product Manager with strong monetization craft to run experimentation across both of our products THE ROLE Your mission is clear: you help turn players into paying subscribers, and keep them, across Yousician and GuitarTuna. You will run paywall, pricing, and offer experimentation end to end for both products. Hypothesis, brief, ship, readout, decision. You will maintain the live revenue forecast that ties every test back to the quarterly plan, and reconcile it monthly against what actually landed. Multiple tests run every week. Every one of them has a written brief and a clean readout. This is a senior specialist role. You come in with a point of view on paywall mechanics, price point elasticity, trial length trade-offs, holdout discipline, and primary-metric selection. You will report to the Head of Revenue and work closely with them to translate monetization priorities into a concrete experimentation roadmap. You will work day to day with embedded engineers on both products, a test designer, and a data partner. You are a strong monetization specialist and a key thought partner on experimentation, pricing, paywalls, and offers. WHAT YOU'LL DO * Run the Experiment Cadence: Own the weekly operating rhythm for monetization experimentation across both products, including planning, launch readiness, readouts, and decision follow-through. Ensure each experiment has a clear hypothesis, success metric, guardrails, and decision rule before it goes live. * Own the Test Portfolio Execution: Translate agreed monetization priorities into a concrete test roadmap across Yousician, GuitarTuna mobile, and the GuitarTuna web experience. Design variants, write briefs, specify subscription-platform configuration, and work with engineering on delivery. * Maintain the Revenue View: Maintain the live monetization forecast and experiment-level revenue view, and help reconcile plan vs actual together with the Head of Revenue and Finance. * Partner with Finance on Pricing: You build the case for every price change, walk Finance through the numbers, and manage the rollout across iOS, Android, and Web with the regional and store constraints that come with it. * Keep the Scorecard Honest: Maintain the weekly Monetization Tracker and experiment readout cadence, ensuring that key metrics, forecasts, and decisions stay consistent and reliable. Partner with the Head of Revenue, Data, and Finance to investigate mismatches and keep the monetization view decision-ready. WHO YOU ARE * You bring strong monetization craft: You have shipped across the full spectrum: paywall copy, paywall placement, price points, trial variants, intro offers, winback campaigns. You know where the wins usually come from and where the traps are. * You are resourceful and proactive: You do not wait for perfect conditions. You can spot practical opportunities, identify problems worth solving, and move things forward in an under-resourced or ambiguous setup. Whether through tooling, lightweight prototyping, or creative cross-functional problem solving, you know how to turn momentum into shipped work. * You think in numbers: Baseline, uplift, volume, EUR. When you pitch a test, you already know what it is worth. When you kill one, you can explain why in one sentence. * You have opinions on methodology: You have views on MDE-setting, holdout design, sample ratio mismatch, guardrail thresholds, and sequential testing. You can defend them and you update them when the data tells you to. * You decide by the data: You have killed winning-looking tests when the stats did not support them, and you have shipped underwhelming-looking ones when the logic did. You do not fall in love with hypotheses. * You understand the full system: Monetization decisions do not live in isolation. A price change can affect winbacks, a paywall test can change retention, and a trial decision can shift downstream value. You can think across the full subscriber lifecycle and make decisions with LTV in mind, not just immediate conversion. * You communicate directly: You write briefs that engineers can build and readouts that Finance can trust. Conclusion first, numbers second, caveats third. REQUIREMENTS * 5+ years in monetization, paywall, pricing, or subscription PM roles at a consumer subscription business. Mobile preferred, web acceptable. * Shipped at least 30 paywall, pricing, or offer experiments you personally scoped, briefed, and read out. * Fluency with experimentation platforms such as Eppo, Statsig, GrowthBook, Optimizely, or an in-house equivalent. You understand how metrics, guardrails, and variants are configured, and can work effectively with data and engineering to ensure experiments are set up correctly. * Working knowledge of mobile subscription mechanics: trial lengths, intro offers, grace periods, renewal cycles, refund behaviour on iOS and Android. * Strong analytical fluency with SQL familiarity. You are comfortable validating analysis, interrogating results, and partnering closely with analysts on experiment readouts.  * Ideally, you have direct experience with RevenueCat, Adapty, Purchasely, or a comparable subscription platform. * Excellent written and verbal English communication skills. * Based in Berlin or Helsinki. WHY YOU'LL LOVE WORKING HERE * Impact: Your work directly influences the P&L across two products with millions of users. The tests you ship translate into EUR every week. Few PM roles have such a short feedback loop. * Ownership: You own the monetization experimentation engine and have direct influence on how monetization ideas are shaped, tested, and scaled. You work closely with the Head of Revenue to translate strategy into shipped outcomes. * Culture: We are a band, not just a company. We have jam sessions in the office, great gear, and a team that cares about the mission. * The Basics: Competitive salary, lunch benefits, culture vouchers, and a modern office in Helsinki and Berlin. HOW TO APPLY Please submit your CV and a brief cover letter describing the last paywall, pricing, or offer experiment you shipped. Tell us the hypothesis, the result, the decision you made, and what you would do differently next time. Let's help the world play! ABOUT US Yousician is the world's largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician's innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 100+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place! SHAPING MUSIC TOGETHER - WITH EVERY VOICE  At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified. If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process. We’re here to make music more accessible and that includes the path to joining our team. CANDIDATE PRIVACY Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.

Deezer

LIVE THE MUSIC WITH US From a pioneer tech start-up created in 2007, Deezer has become one of the first French unicorns and the second largest independent music streaming platform in the world. At eighteen years old, we’re only just coming of age. Now listed on #EuroNext, Deezer is a rapidly-growing, cutting-edge player in the music streaming market. If you want an environment where you can make your voice heard and be at the forefront of music and tech, look no further! We believe music is all about embracing the things that make us different. Deezer is a vibrant community that celebrates uniqueness, diversity and individuality, and thrives on collaboration. Our international and passionate teams pride themselves on being at the forefront of the music experience, going beyond streaming and helping the world to Live the Music. We’re constantly evolving alongside our customers, partners, artists and employees — striving to make Deezer the most personal and innovative streaming service in the world. Ready for an electrifying journey? Apply now and do your part in bringing extraordinary music experiences to people’s lives! **Join Us** JOB DESCRIPTION => Position based in Paris, non negotiable, with an hybrid remote policy (10 days per month) Join the Messaging & Ads team, where we build and maintain the services powering Deezer’s ad delivery and CRM communications. From in-app messages and push notifications to emails, we ensure the right message reaches the right user at the right time. We work closely with the Ads Operations and CRM teams to support Deezer’s global engagement and monetization strategy. This team is part of the Customer & Monetization startup, a product and engineering unit focused on maximizing user conversion, retention, and monetization across the full user journey: from first app open, to account creation, subscription, and renewal. Our goal is to deliver fast, smooth, secure, and delightful experiences at every step. As a Front End Technical Expert, you’ll contribute both directly to our Messaging & Ads team and more broadly across the startup as a technical leader. What you will do: Technical Leadership * Coach and mentor team members to grow their technical skills * Drive architectural improvements and set coding standards * Lead technical discussions and advocate best practices * Define and implement cross-stack solutions along with your team’s members to solve customer’s problems and reach company’s objectives * Work closely with CRM & Ad operations teams to understand their needs and the tools they use Engineering Expertise * Build and maintain scalable web applications using TypeScript and React * Optimize data interaction with GraphQL and contribute to our design system * Manage deployments and monitor metrics using Kubernetes (K8s) and Jenkins * Conduct code reviews to ensure performance, security, and maintainability Community & Collaboration * Foster a collaborative and inclusive team environment * Define best practices and stack’s strategy in collaboration with the internal group of experts * Share best practices and knowledge across teams and represent the group in internal communities QUALIFICATIONS Must-Haves * Proficiency in TypeScript, React, and design systems. * Experience with Git, Kubernetes (K8s), and Jenkins. * Strong problem-solving and performance optimization skills. * Communication in French and in English, both written and spoken. Nice-to-Haves * Familiarity with testing frameworks like Jest or Cypress. * Knowledge of microservices and containerization. * Knowledge of PHP * Knowledge of SEO * Knowledge of GraphQL At Deezer, diversity drives innovation. Whatever makes you uniquely you, your experiences, your way of thinking, your journey, might be exactly what we need. If this role speaks to you and aligns with your interests and capabilities, even if you don’t meet 100% of the qualifications listed, please give it a try and tell us more! #BeYou ADDITIONAL INFORMATION At Deezer, you can be your true self as we believe that #everyvoicematters. We strive to build an inclusive culture and foster a diverse environment. Because we care and want to ensure each employee feels welcome and safe at work, we continuously focus on fighting biases and helping diverse teams work well together through multiple learning opportunities, e-learnings and workshops right from the onboarding : * Regular Diversity & Inclusion internal and external talks * Dedicated employee work streams on Gender equity, Ethnicity & Culture, Disability and LGBTQ+ * Multiple e-learnings and mandatory training sessions for all managers * English and French courses for all, so that everyone can connect and feel included Beyond benefits like transportation, we offer you extra perks like: * A Deezer premium family account for free * Access to gym classes * Join over 70 Deezer Communities to connect beyond your day-to-day work, share passions, learn from each other and #Belong * Deezer parties several times a year and drinks every thursday * Allowance for sports, travelling and culture * Meal vouchers * Mental health and well-being support from Moka.Care * Great offices always located in dynamic and attractive districts, whether in Paris, London or Sao Paulo! * Hybrid remote work policy If you want to learn more about life and culture at Deezer, please visit our Welcome to the Jungle page here!