Senior Marketing Analyst (Nordleaf)

Agoda

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.     Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.   No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.   ABOUT ROCKET TRAVEL BY AGODA Rocket Travel by Agoda is a travel technology company founded in 2012 under our flagship consumer facing product, rocketmiles.com. Since then, we have evolved to partner with some of the largest consumer travel brands in the world creating white-label solutions that allow customers to earn and redeem miles and points for booking hotels, rental cars, flights and activities. Our global partnerships range from world-class airlines to international banks to large-scale shopping platforms.  We help our partners develop successful go-to-market strategies through marketing expertise and data to support their overall growth.  We attract customers from every corner of the globe with a seamless user experience that's built in-house from ideation to finished product: our team includes front- and back-end developers, customer service, data analysts, designers, marketers, accountants, partnership sales, and managers.  Rocket Travel by Agoda is dedicated to creating a diverse, equitable, and inclusive workplace where everyone has the opportunity to reach new heights in their career, and expand their knowledge working alongside talented, dedicated colleagues. We encourage all applicants with a touch of wanderlust to apply to our team, as we work toward helping our travelers reach the vacation of their dreams.    Get to know our team:   The Marketing team operates at the intersection of business strategy, data, and execution. We build and scale programs across growth, pricing, and commercial initiatives that drive customer value and sustainable business performance globally. We’re analytical, fast-moving, and deeply cross-functional — partnering closely with Product, Finance, and other teams to shape RTA's growth agenda.   The opportunity:  We are looking for a dynamic and versatile Marketing Manager who will focus on marketing guidance and support for our white label travel platform partners. This is a strategic role where you will work closely with our Partner Managers, Product Owners and the larger Marketing team to understand the partners’ needs, advise them on impactful marketing initiatives, and drive the growth of the platform. What you'll do: * Marketing Strategy and Execution: Understand the partners’ business models and goals and provide expert advice on the best marketing strategies to achieve growth. Recommend initiatives to optimize campaigns and enhance platform performance for end-users. • Data-Driven Insights: Analyze large datasets to uncover trends and opportunities, delivering actionable insights that inform marketing strategies. Regularly monitor platform performance and recommend optimizations based on data findings. • Influencing Decision-Making: Guide and influence partners to adopt strategies and solutions that align with their goals as well as our business objectives. Serve as an advisor, simplifying complex marketing strategies for non-experts. • Revenue Growth: Strategically focus on maximizing contribution margin and ROI while ensuring partner satisfaction and long-term engagement. • Cross-Functional Collaboration: Work closely with internal teams, including sales, product, analytics, and operations, to ensure smooth execution and alignment of initiatives. What you'll need to succeed: * 5 years of relevant Marketing experience * Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; MBA preferred. • Proven marketing experience, ideally within e-commerce, travel, or SaaS environments. • Experience in a consultative or advisory role, preferably with a consulting background. •  Strong analytical skills with the ability to dissect data and provide actionable recommendations. Basic knowledge of SQL (joins, filters, aggregates) is a must, advanced (window functions, CTEs) is a plus. * Exceptional communication, both written – clear, powerful slides – and spoken – ability to handle conversations with stakeholders and motivate them to adopt strategic decisions. • Exposure to sales with an understanding of how partnerships contribute to revenue growth. • Proven track record of leading multi-stakeholder initiatives successfully. At this time, we’re unfortunately unable to provide support for OPT/CPT student visas or H-1B transfers for this role. As a result, preference will be given to candidates who are U.S. citizens, permanent residents, or Green Card holders. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, roles are eligible to be considered for an annual bonus.  The annual salary range for the Chicago-metro area is $110,000-$138,000.  .    E-Verify Program Participant We are an E-Verify employer – meaning that your Form I-9 information will be provided to the federal government to confirm that you are authorized to work in the U.S. For more information, please view: E-Verify Participation Poster (English/Spanish) and IER Right to Work Poster (English/Spanish)       PLEASE REVIEW OUR HIRING PROCESS GUIDELINES BEFORE YOUR INTERVIEW — CLICK HERE TO LEARN HOW INTERVIEWING AT AGODA WORKS.     DISCOVER MORE ABOUT WORKING AT AGODA * Agoda Careers https://careersatagoda.com * Facebook https://www.facebook.com/agodacareers/ * LinkedIn https://www.linkedin.com/company/agoda * YouTube https://www.youtube.com/agodalife   Equal Opportunity Employer  At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Socialpoint

Who we are:  Let's have fun shaping your future! We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them! We are looking to welcome a brilliant Senior Marketing Data Analyst into our Analytics team. Applying quantitative analysis, data science, statistics, and programming, you’ll tackle complex data challenges, framing and decomposing high-difficulty analytics projects to drive value across our global marketing initiatives. WHAT WILL YOU DO * Project Ownership & Decomposition: Participate in the planning, requirements gathering, and delivery of large, multi-phased growth and marketing analysis projects with minimal guidance. Break down complex, ambiguous business problems into structured, actionable analysis plans. * Strategic UA Partnership: Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high-impact insights that optimize multi-million dollar budget allocations. * Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (e.g., attribution models, incrementality testing). * Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross-functional peers, translating raw marketing data into clear, compelling, and actionable recommendations. * Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms. * Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable.   REQUIREMENTS * Proven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free-to-play (F2P), or mobile B2C industries. * Data Storytelling & Impactful Communication: Proven ability to translate complex, high-difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfortably present data insights to a broad audience, including non-technical stakeholders and senior leadership, driving consensus and strategic action. * Advanced Marketing Metrics & Ecosystem: Deep understanding of the mobile performance marketing ecosystem, player behavior tracking, and core growth metrics (LTV, ROAS, CPI, Churn, IPM). * Autonomy & Framing: Proven ability to navigate ambiguity, frame growth questions independently, and structurally decompose complex marketing and budget problems. * Advanced SQL Proficiency: Highly proficient in SQL with prior experience managing and querying large, complex databases to extract actionable marketing insights independently. * Statistical Rigor & Experimentation: Strong analytical foundations in applied statistics, with hands-on experience designing and analyzing randomized marketing experiments (A/B testing, creative testing, geo-incrementality testing). * Data Visualization: Experience using business intelligence and data visualization tools (Looker, Tableau, etc.) to build robust tracking frameworks and performance dashboards. * Educational Background: A degree in a quantitative or business-analytical field (e.g., Economics, Business Administration, Statistics, Mathematics, or similar). * Industry Passion: Passion for games, or high interest in the mobile gaming industry.   NICE-TO-HAVES * Technical Scripting: Proficiency in Python or R for statistical analysis, data manipulation, or predictive modeling (e.g., forecasting long-term LTV). * Privacy-First Landscape: Familiarity with modern mobile privacy changes (SKAdNetwork/ATT, Privacy Sandbox) and their specific impact on UA attribution. * Advanced Measurement: Experience evaluating or working with Marketing Mix Modeling (MMM) or media mix frameworks. What's in it for you as a Socialpointer? * Hybrid working from home/office system. So, what does this mean? All we ask is that you live within commuting distance of our office in Barcelona so you are able to come into the office for important meetings/events. * Relocation support to help you move to Barcelona (if you’re not already here).  * An impressive 25 days annual leave, not including public holidays. * 5 additional days annual leave on Christmas. * A very generous ticket-restaurant to restore some life-points. * Private medical insurance for you and your family, to keep your health bar full. * Choose from the latest IOS or Android device upon joining (phone or tablet). * Free language lessons (English & Spanish ). * Spotify Premium to add that special soundtrack that every adventure deserves.    * Legendary social events & parties to let off some steam. * Players develop…Oops, sorry! People development is key for us: an amazing budget just for you to spend skilling up your abilities & knowledge to achieve real growth opportunities! Coming to work in the office?  Don’t worry - we have you covered. Check out some of our onsite benefits: * Want to stay in shape? We have state of the art gym facilities so you can level up your build stats. * A massive gaming room equipped with all consoles and games you could ask for. * Book an appointment with our onsite physiotherapist for your aches and pains. * Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk). We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position. Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Socialpoint’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Socialpoint

Who we are:  Let's have fun shaping your future! We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them! POSITION OVERVIEW We are looking to welcome yet another brilliant Senior Marketing Data Analyst into our Marketing Analytics team. As a Senior Data Analyst, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluate marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently. WHAT YOU'LL DO: * Partner closely with marketing and cross-functional teams to identify growth opportunities, improve efficiency, and shape strategic initiatives. * Lead analytical deep dives to surface insights and translate them into actionable recommendations for senior stakeholders. * Visualize and communicate analytical findings clearly, enabling data-driven decision-making across the organization. * Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives. * Proactively explore and prototype opportunities using AI-driven automation to streamline investigations and improve decision-making. WHAT YOU BRING:  * Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization * Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis * Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow * Strong analytical and problem-solving skills with the ability to translate ambiguous questions into data-driven insights * Strong communication skills — you can explain complex data in simple, actionable terms * Familiarity with AI/ML concepts or experience in automating recurring analytics workflows is a plus * A team player, you establish effective relationships to work with others for the win * Proven work experience in data analytics or data science roles  * BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred WHAT'S IN IT FOR YOU AS A SOCIALPOINTER? * Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week * A generous 25 days of annual leave, plus public holidays * Private medical insurance for you and your family to keep your health bar full * Disability and life insurance * Choose from the latest iOS or Android device when you join (phone or tablet) * Free language lessons in English, Spanish and Catalan * Spotify Premium to add the perfect soundtrack to your adventure * Legendary social events and parties to let off some steam * Take-Two Interactive employee stock purchase plan (eligibility criteria applies) * Professional development budget for skills training Onsite perks include: * State of the art gym facilities * Free breakfast, lunch, and specialty coffee * Onsite physiotherapist and hairdresser (no wallet needed!) The list goes on and on… so get your game on and apply now! Click “Apply” to level up and submit your application in English. We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position. Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Socialpoint’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).