
suena energy · Hamburg
INTRO Hamburg | Hybrid with 2-3 days onsite | 60.000 € - 65.000 € p.a. (40 hrs/week) | 30 days vacation | German / English C1 Are you excited about owning Tal...
Hamburg | Hybrid with 2-3 days onsite | 60.000 € - 65.000 € p.a. (40 hrs/week) | 30 days vacation | German / English C1
Are you excited about owning Talent Acquisition for a team that's scaling as fast as the energy transition itself? The foundations
are already there. What we need now is someone who delivers on the day-to-day and helps shape how we grow from here. Join suena
energy as (Senior) Talent Acquisition Manager (f/m/x) and help us hire the team that takes suena into its next growth phase.
suena energy is a green tech startup specializing in algorithmic energy trading for energy storage systems and renewable energies.
Our vision: a world where clean energy is used reliably, economically, and intelligently. With our AI-based optimization and
trading software, we maximize the revenues of operators of large-scale energy storage and renewable assets on short-term
electricity and balancing markets - while simultaneously minimizing their risks.
We're a 50+ person team that's fast-paced by nature, but the kind of place where people actually look out for each other.
Following our successful Series A, we're investing in expanding our team – and we're excited to strengthen our team with new
talent and continue growing together!
them as we grow.
hires.
sparring from the Talent Partner who built our current process.
environment.
pet-friendly environment.
We look forward to receiving your application, earliest start is as soon as possible. If you have any questions, feel free to
reach out - your contact is Kathi (Interim Talent Partner).
You’ll hear back from us within 5 working days of your application. We value your time and want to make the process as transparent
as possible.Once we receive your application, we’ll send you a confirmation email outlining the next steps and what you can expect
from our interview process.
We can’t wait to meet you!
suena energy is an equal opportunity employer. We celebrate diversity and reject any form of discrimination. It is important to us
to create an inclusive environment for all our team members. We want to particularly emphasize that our call for applicants is
addressed to all genders. We welcome applications from people with disabilities.
THE COMPANY AXS is a global ticketing provider for venues, sports clubs, and live events, delivering innovative ticketing, data, and marketing solutions. In Germany, AXS plays a central role in the live entertainment ecosystem through its close connection with Anschutz Entertainment Group, Inc. (AEG), the independent, globally operating entertainment group behind many of the country’s most prominent venues. These include Berlin’s Uber Arena and Uber Eats Music Hall, as well as Hamburg’s Barclays Arena. AXS is responsible for ticketing for AEG Presents, one of the world’s leading organizers of tours, festivals, and concerts. Fans of internationally renowned artists such as Taylor Swift, Ed Sheeran, Kylie Minogue, Katy Perry, and BLACKPINK rely on AXS to access unforgettable live events, including globally celebrated festivals such as Coachella and major concert series across Europe. As part of AXS Europe, we are a preferred ticketing partner for some of the largest venues and festivals across the continent. Using the latest technology, we seamlessly guide fans through every stage of the event life cycle - from ticket discovery and purchase to venue access and beyond. Our revolutionary digital platforms are designed to deliver an intuitive, high-quality user experience that makes live entertainment more accessible and enjoyable. Founded in 2011, AXS has consistently driven innovation within the ticketing industry, improving how fans discover events, find the perfect seats, and connect with live experiences. From our European headquarters in London and across our teams throughout Germany, wider Europe, and the US, we continue to evolve the industry with dedicated, diverse teams working in a dynamic, fast‑paced environment. We are passionate about enhancing the fan experience and providing game‑changing solutions for our partners and clients in Germany and beyond. With a strong culture, exciting benefits, and a shared love for live entertainment, we’re always looking for motivated people ready to bring new ideas and help keep the world cheering. THE ROLE As People & Culture Business Partner for Germany, you will play a key role in supporting local leaders and teams while partnering closely with European and Global People & Culture leadership to implement and uphold AXS’s people strategy. You will act as a trusted advisor to the German business, balancing local market needs, German labour law requirements, and cultural nuances with European and global initiatives. This role has a strong focus on culture building, organisational development, integration, and harmonisation, supporting AXS as it continues to evolve and grow across Germany and Europe. YOU You are a trusted People & Culture professional with strong expertise across the employee lifecycle and a solid understanding of German labour law within a European and global context. You are comfortable navigating complex people topics - such as organisational change, integration, and harmonisation - and partnering closely with leaders, works councils, and People & Culture colleagues across regions and time zones. You are highly organised, proactive, and confident engaging with diverse stakeholder groups, from frontline managers to senior executives. You excel at translating People & Culture strategies, policies, and data into clear, practical guidance that enables leaders to make informed, people‑centric decisions. You care deeply about building inclusive, high‑performing cultures, supporting employee engagement and development, and embedding AXS values into everyday behaviours and ways of working. Above all, you are motivated by the opportunity to contribute to a growing, international People & Culture function - helping shape an evolving organisation while balancing local needs with European and global priorities. Strategic HR & Business Partnership * Partner with German leaders and stakeholders to translate global and European People & Culture strategies into impactful local initiatives. * Support executives and senior leaders on people, culture, and organisational topics aligned with AXS’s business goals. * Act as the primary People & Culture interface for AXS Germany, reporting directly to the VP, People & Culture, Europe. * Collaborate closely with European and Global People & Culture leadership to ensure alignment, consistency, and best‑practice sharing. Culture, Integration & Harmonisation * Actively shape and strengthen AXS culture in Germany in line with global values, behaviours, and engagement ambitions. * Lead and support integration and harmonisation initiatives across Germany, ensuring consistency in people processes, policies, and ways of working while respecting local requirements. * Design and deliver culture, engagement, and employee experience initiatives, including follow‑up actions from annual engagement surveys. * Support change and transformation initiatives, acting as a coach and sounding board for leaders and teams. Employee Lifecycle & Organisational Development * Own and support the full employee lifecycle in Germany - from workforce planning, recruitment, onboarding, and development through to offboarding. * Further develop learning, talent, and development initiatives, including performance management, feedback processes, compensation, and bonus cycles. * Support succession planning and talent reviews in partnership with European People & Culture colleagues. Recruitment & Employer Branding * Plan and support recruitment activities in Germany to enable sustainable growth and attract top talent. * Partner with hiring managers on recruitment strategy, selection, and decision‑making. * Contribute to and implement local employer branding initiatives that strengthen AXS’s reputation as an employer of choice in Germany. HR Operations, Reporting & Compliance * Partner closely with Finance to support payroll and benefits administration, including data validation, monthly payroll inputs, benefits enrolment and lifecycle management (joiners, changes, leavers), reporting, and ensuring accuracy, compliance, and a positive employee experience across all related processes. * Partner with Global People & Culture and local teams on HR reporting, including headcount, personnel metrics, and cost reporting. * Advise managers on German labour law, employee relations, and works council matters where applicable. * Ensure compliance with local labour laws and internal policies while supporting the harmonisation of HR practices across Europe. KEY SKILLS & EXPERIENCE * Several years of experience as an HR Business Partner, HR Generalist, or in a comparable role within a dynamic, fast‑paced environment, with strong expertise across the full employee lifecycle including recruitment and talent management. * Proven experience supporting organisational change, transformation, and organisational development initiatives, with the ability to identify practical, business‑aligned solutions to emerging challenges. * Strong relationship‑building skills with a demonstrated ability to establish trust and credibility with leaders, managers, and employees at all levels. * Confident communicator with excellent verbal and written skills, able to influence stakeholders positively, navigate complexity, and collaborate effectively across teams and functions. * Highly organised with a structured, detail‑oriented approach; able to manage multiple priorities, handle high volumes of work, and maintain accuracy under pressure. * Team‑oriented mindset with a track record of contributing to shared goals, fostering collaboration, and building strong professional relationships across departments. * Strong affinity for HR systems, data, and tools, with the ability to leverage insights to support decision‑making and continuous improvement. * Exceptional German and English language skills, with experience working in international environments (ideally with US‑based teams), combined with a flexible, positive attitude and a genuine passion for the live entertainment industry. DESIRABLE A degree in Human Resources, Business Administration, Labour Law, or a related field, or a recognised HR qualification.
Field Marketing Manager (f/m/x) Most field marketing roles are run as logistics: book the booth, ship the banners, scan the badges, hand a spreadsheet to sales, move on. This one is built differently. You own events as a pipeline channel, from the target you set before booking to the deals that close because you made the follow-up happen. It's a more strategic seat than field marketing usually gets, and it's yours to run. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, which means our events aren't generic SaaS conferences. You'll be in the rooms where these buyers actually are, and you'll own what we get out of being there. This is also a solo seat. The trade-show calendar already exists, so you're not starting from zero, but there's no playbook yet for turning it into pipeline. If you're excited to own programs end to end, experiment with new approaches, and build the field marketing motion from the ground up, this role is for you. 🎯 What you'll own * Set a pipeline target for every event (owned, sponsored, in-person, virtual), and own what it returns. * Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics, and catch what's about to go wrong. * Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff. * Own the pipeline-driving webinar program, separate from our learning webinars, including partner co-runs where they make sense. * Run smaller local activations across DACH: regional meetups, community events, and customer visits that fit a non-digital-native frontline audience. * Manage the people around an event, from vendors to the SDRs and managers you need for follow-up to the CEO when you need a deck approved, including saying no to an internal favorite when you have to. * Grow into leading the field marketing function as doinstruct expands beyond one market. 🙋 Who you are * You've run events or webinars with real ownership of the moving parts, not just assisted on someone else's. * You've been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why. * You've coordinated vendors, and you've pulled internal people, including senior ones, into making an event work. * You're based in Germany, fluent in German, and fine with regular travel to events around the country. This role can't be done remotely. * Bonus, not a requirement: B2B SaaS experience, and you already use AI tools in how you work. 🤩 What's different here You own the channel, not a slice of it. That's the upside and the hard part in one sentence. There's no senior field marketer above you setting the plan, which means more ownership than most people at your level get, and also more rope. The follow-up loop with sales is yours to make work, and our customer base means the events are more specific and more interesting than the usual SaaS circuit. 🚀 Why doinstruct * 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation at an event easier. * The marketing team has just finished forming, so you're joining at a point where what you build sticks. * We're moving AI-first as a company and will actively help you get deeper into AI tooling, because that's the direction we're going. * A real path to lead field marketing as we expand beyond a single market. 📈 What success looks like 3 months You've taken over the existing event calendar, met the sales and CS people you depend on, and you can tell us what each upcoming event is supposed to return. The webinar program is yours. 6 months Events you've run have produced pipeline you can point to and explain. The follow-up loop with sales works because you made it work. You've already cut or changed something on the calendar based on what's actually generating opportunities. 12 months The way doinstruct runs events looks different than it did when you started, and you're the reason. There's a repeatable motion for turning an event into pipeline, and as the function expands, you're the obvious person to lead it. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.
ÜBER UNS The appliedAI Initiative elevates Europe’s industry to become shapers in the age of AI, creating a future that we desire to live in. Through our ecosystem of strong partners, comprehensive programs, services and solutions we advance companies holistically on their AI journey. With our uniquely diverse, interdisciplinary, and driven team, we build on deep technical expertise while specializing on applicability of the solutions. We share a mindset of collaboration and openness with our ecosystem of leading companies and tech players. Our common goal is to strengthen the European landscape, jointly creating unique knowledge for applying trustworthy AI. We believe that AI Agents will be the dominant topic for AI in the near future and that appliedAI with its partner ecosystem will impact how this technology is being used in industry and beyond in Europe. DEINE AUFGABEN We are looking for an AI Manager (m/f/x) who operates reliably across multiple concurrent engagements - or at the scale of a single large, complex program - with our partner companies, from DAX corporations to leading “Mittelstand” companies. You are a trusted strategic advisor at C-suite level who maintains client leadership relationships beyond any single project, drives follow-on work, and is recognized as a named advisor for a topic or agenda. Internally, you shape our offerings, develop a signature area within appliedAI, and build the systems, methodologies, and governance that enable our delivery to scale. You work closely with our (Technical) AI Strategists, AI Engineers, and adjacent teams such as Enablement & Change and Trustworthy AI, while co-owning the further development of unique assets in the Strategy & Transformation space. Your tasks will include * Steer a portfolio of engagements. Manage multiple concurrent projects or large-scale complex programs for our partner companies; build the structures, processes, and governance that enable scalable, high-quality delivery across parallel workstreams * Be a trusted strategic advisor to client leadership. Maintain enduring C-suite relationships that transcend individual initiatives; orchestrate complex multi-stakeholder engagements; bring executive presence and structured narratives to influence direction across the client’s leadership ecosystem * Drive follow-on business and grow accounts. Formalize pipeline coming out of delivery, shape the next-phase narrative, align stakeholders, and co-lead proposals and negotiations (scope choices, commercials, staffing strategy) - while actively improving account economics through scope control, change requests, and utilization discipline * Shape appliedAI’s offerings and signature area. Design and improve methodologies for systematic problem-solving across multiple domains; develop a recognized signature area within appliedAI; link insights to create thought leadership and new client opportunities (e.g., talk, article, case, reusable playbook) * Lead cross-team and internal initiatives. Represent appliedAI in cross-team initiatives, influence delivery standards and ways of working, and lead internal initiatives that build organizational capacity for cross-functional excellence * Develop people and grow the next generation of leaders. Invest time to teach and coach others; model an apprenticeship culture; manage teams through complex situations; create deliberate learning opportunities for junior colleagues and develop AI Project Leads / Senior AI Consultants into their next level * Deliver measurable business impact. Drive significant, quantifiable business improvements across multiple teams or departments at our clients; own outcomes that shift performance metrics at department level, including leveraging advancements like AI agents to unlock new value * Stay at the frontier of AI. Stay up to date with strategic AI questions, state-of-the-art research, and emerging AI capabilities - translating them into concrete value for our clients and our internal offerings DEIN PROFIL * An outstanding academic record in a business- or tech-related subject * Substantial experience (>10years) as a Strategy or Management Consultant, Project Lead, or comparable with a track record of owning large, complex projects or running multiple concurrent AI engagements end-to-end * Hands-on experience applying AI within companies, combined with the ability to design methodologies, set quality standards, and build governance that enable delivery to scale. * Strong business development mindset and trusted-advisor presence at C-suite - comfortable co-leading proposals, negotiations, and account growth, and building enduring client leadership relationships * Excellent communication and storytelling skills - you translate complex AI topics into business impact for any audience (C-Level, Domain Experts, Operational Teams) and stay composed in fast-paced, ambiguous environments * A people leader and coach who actively develops others, leads internal initiatives, and ideally contributes to thought leadership (e.g., talks, articles, cases, reusable playbooks) * Fluency in English and German is required DEINE VORTEILE * A highly qualified and motivated team of ~90 people is on a journey to change the rapidly evolving European AI Landscape * Experience the best of both worlds with our hybrid work model: You can choose to work from our vibrant offices - either at the IPAI in Heilbronn or the House of Communication in Munich - while also enjoying the flexibility to work remotely a few days each week * Opportunity to shape a variety of projects and the development of new, original content based on the latest developments in AI and its adoption in businesses * An atmosphere that encourages to think and experiment in new ways with software, hardware, and processes * A highly visible initiative that helps you build a large and high-level network of start-ups, partners, and tech companies * No fixed budget for growth – you decide how you want to develop, whether through training, certifications, conferences, or new challenges * Sports membership with Wellpass to access thousands of sports facilities all over Germany (and beyond), as well as online courses * JobRad: Lease a bike for a cheaper rate via JobRad and we cover the bike insurance on top * Sabbatical option: You can take a sabbatical of up to 3 months after min. 3 years of employment - because sometimes 30 vacation days are not enough to explore the beauty of this world * PME Familienservice: A 24/7 support for a successful work & life in any life situation. Benefit from free support in areas like life coaching, child care and many other options * Mobility budget: Every month we contribute to your individual mobility usage with public transport or shared mobility offers within the app Moovster * Workation: Work from anywhere in the EU/EWR area for up to 3 months per year - combining working at a nice place and spending your leisure time in the evening like vacation KONTAKT Lucas Fernandes - Senior Talent Acquisition Specialist appliedAI Initiative GmbH, August-Everding-Str. 25, 81671 München