
Sona · Hybrid - London
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose betwee...
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations
are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most
important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering
Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more
intelligently and empower their teams.
In under 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their
organisations, grown the team to 150+, and secured over $100M in funding from notable VC’s, including our Series B led by N47
alongside Felicis, Northzone, and Gradient Ventures (Google).
It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the
company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits
in place.
About the Role
As an Account Executive at Sona, you’ll own the full sales lifecycle for mid-to-enterprise sized customers in our core frontline
sectors (Social Care or Hospitality), working closely with our founders, VP Sales, and a high-performing marketing team.
We’re not just hiring an AE, we’re looking for future leaders who thrive in an environment where high expectations and high
rewards go hand in hand.
Responsibilities
solution.
market insights that shape our product roadmap.
Requirements
We’re building the highest-performing sales team at Sona, where careers accelerate tenfold. To thrive here, you’ll need:
But more importantly, we care about who you are. If these traits describe you to a tee, you’ll thrive at Sona:
You might not tick every box in the experience section but if you’re hungry, driven, and thrive in high-growth environments, we
Our door is open if you don’t follow a traditional path. Sound like you? Let’s talk.
Benefits
Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and
employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to
clarify the available benefits for you.
ABOUT VERCEL: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. ABOUT THE ROLE: Vercel's Enterprise sales team is built on people who are technically fluent, commercially sharp, and deeply curious about the companies they sell into. As a Majors AE covering some of the key EMEA markets, you will own a curated book of named enterprise accounts and be the primary driver of net-new revenue and platform expansion. You will work alongside Solutions Engineers, Partner Manager, and cross-functional Vercel stakeholders to bring Vercel's platform into some of the most digitally ambitious and transformational companies in the region. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team. WHAT YOU WILL DO: * Build and execute multi-year account plans across a curated set of named Major Accounts, with hyperscaler’s, SIs, and agency partners embedded in the strategy from day one * Drive net-new revenue through outbound ownership, rigorous discovery, executive alignment, and multi-threaded deal execution spanning engineering, product, procurement, legal, and the C-suite * Translate Vercel's platform into board-level narratives around developer velocity, infrastructure consolidation, and AI-driven transformation as measurable operational levers * Own complex commercial negotiations and establish Vercel as a long-term strategic infrastructure partner embedded in your accounts' roadmaps for web and AI transformation ABOUT YOU: * 5–10+ years in enterprise SaaS with a demonstrated track record of closing six and seven-figure deals in major or strategic accounts * Experienced in partner-influenced or co-sell motions — you know how to activate a hyperscaler or SI/ISV relationship to open doors and accelerate deals, not just name-drop them * Fluent in English and local language requirements based on the territory you’re focused on; * Comfortable discussing architecture with a CTO and total cost of ownership with a CFO * A disciplined account planner who thinks in years, builds executive relationships from scratch, and sequences complex accounts to maximise long-term revenue * Fluent in MEDDPICC and rigorous about forecast hygiene and CRM discipline * Able to hold credible, technically grounded conversations with senior engineering and product leadership — without leaning on a solutions engineer as a crutch * A value seller who leads with business outcomes and customer pain, not feature lists BONUS IF YOU: * Have a background in web development, developer tooling, web infrastructure, cloud platforms, or AI/ML * Come with existing relationships at AWS, GCP, Azure, or major SI/ISV players active in the UK and Northern Europe markets * Have experience navigating ELAs, global framework agreements, or enterprise procurement in regulated industries * Have sold into media, retail, financial services, or digital-native companies — verticals where Vercel has strong traction in the UK market BENEFITS: * Competitive compensation package, including equity. * Inclusive Healthcare Package. * Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. * Flexible Time Off. * We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. The London based pay range for this role is 200,000 - 230,000 GBP OTE. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
ABOUT VERCEL: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. ABOUT STARTUPS @ VERCEL The Vercel Startups org exists to help founders navigate the shift to AI-native development with confidence. Startups move faster than ever—what used to take years now happens in days—and the decisions founders make early can either unlock scale or become long-term constraints. We partner with startups at the critical moments where technical, commercial, and strategic support starts to matter most. We’re a talent-dense team made up of former founders, engineers, and experienced go-to-market operators who bring firsthand experience building, scaling, and supporting modern software companies. Many of us have sat on the other side of the table, making architectural decisions, navigating tradeoffs, and scaling under real constraints, and we bring that perspective into every customer interaction. We operate with a growth mindset and strong shared ownership. We dig deep to understand our customers, work closely across functions as one team, and find ways to win even when the path forward isn’t obvious. Resilience, curiosity, and a willingness to push through hard problems are table stakes here. This is a team for people who want to operate with high trust, high agency, and high impact — alongside peers who care deeply about helping startups succeed. ABOUT THE ROLE You are an expert in Vercel, you have incredible pattern recognition, and are at the bleeding edge of the tech and tools defining how we live and work. In this role, you'll help startups unlock Vercel's full value from adoption through scaling—building relationships with founders and technical leaders who are making critical architectural decisions. You'll analyze usage patterns to identify expansion opportunities, coordinate cross-functional teams to drive outcomes, and guide teams as they adopt AI-native architectures. By leveraging automation and AI to maximize your impact, you'll help refine early plays into repeatable playbooks that scale across our startup portfolio. If you’re based within commuting distance of our London office, the role includes in-office anchor days. WHAT YOU WILL DO * Build trusted relationships with founders, developers, and technical leaders by quickly developing deep understanding of their architecture, use cases, and technical constraints * Landing new logos, driving early activation, and making Vercel the default choice before competitors get in * Driving first activation, earning trust fast, and positioning Vercel as the obvious default stack * Focus on pipeline generation, outbound, identifying high-potential startups early * Partner with founders and developers as they adopt AI-native features and architectures, helping them understand how Vercel’s Frontend Cloud fits into a rapidly evolving developer ecosystem and supports new workloads, performance requirements, and scaling patterns * Use automation, agents, and self-built workflows to operate at high leverage and focus time and energy on the most impactful customer work * Operate comfortably in an evolving environment, helping refine early motions and turn what works into repeatable playbooks ABOUT YOU We’re looking for someone who sits at the intersection of technical curiosity, commercial excellence, and startup mindset. You identify pattern recognition, have founder empathy, and have the ability to speak credibly to pre-seed through Series D companies and beyond who are making fast decisions. You might be a great fit if you’ve developed this skill set through a range of paths—whether as a builder, founder, engineer, or in a technical go-to-market role—and you bring strong judgment, ownership, and curiosity to how you work. In practice, this looks like someone who: * Learns complex technical products quickly and enjoys reasoning about how modern web and AI-native applications are built and scaled * Can speak comfortably with developers and founders, using their language and earning credibility through insight rather than titles * Has strong sales acumen and experience owning revenue outcomes across a range of deal sizes and complexities * Believes that the best revenue outcomes come from deeply successful customers, not transactional selling * Brings a thoughtful, opinionated point of view on modern web infrastructure, frontend performance, and scaling tradeoffs * Thrives in ambiguity and enjoys shaping how a team and motion evolves from early to more structured * Is energized by ownership, accountability, and helping customers make smart decisions WHAT THIS ROLE IS NOT * Not a pure Customer Success role focused on reactive support * Not a transactional sales role detached from customer outcomes * Not a highly scripted role with narrow ownership or predefined motions This role requires judgment, curiosity, and comfort operating across technical, strategic, and commercial dimensions. BENEFITS: * Competitive compensation package, including equity. * Inclusive Healthcare Package. * Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. * Flexible Time Off. * We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
ABOUT VERCEL: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. ABOUT THE ROLE: Vercel is looking for a Strategic Vercel Development Representative (VDR) to join our Sales team. Strategic VDRs are key to our product adoption and company growth in the largest companies in the world. In this autonomous role, you will be building a pipeline of qualified business for the Strategic part of our sales organization through cold outbound and working closely with your counterparts on the Enterprise Account Executive (SAE) team. You will also be collaborating cross-functionally with Marketing, Sales Engineering, and Customer Success to learn more about product, positioning, and messaging. The SDR team reaches out to potential customers to introduce them to the value Vercel could bring their business to set up qualified meetings for the Strategic Account Executive Team. This team initiates substantial transformations for our customers, leading to promotions and profits for customers who adopt Vercel. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. WHAT YOU WILL DO: * Kick off sales cycles by identifying and qualifying future customers in assigned geo and Enterprise market segment * Write tailored messages and cold call qualified prospects * Set and book qualified meetings for Enterprise AEs * Work closely with Enterprise AEs on targeting some of the largest companies and logos * Collaborate with your peers and guide those around you ABOUT YOU: * Ability to navigate and prospect into large org structures in the Fortune 500 * 1+ years of experience as an outbound SDR * Highly creative with outbound approach BONUS IF YOU: * Vercel, Next.js, or any other technical background or understanding * Salesforce, Outreach, HubSpot, LinkedIn Sales Navigator BENEFITS: * Competitive compensation package, including equity. * Inclusive Healthcare Package. * Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. * Flexible Time Off. * We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.