Senior Consultant, Marketing Mix Modelling (MMM) & Data Science

Ekimetrics

Senior Consultant/Analyst Data Science & Marketing Effectiveness - 2026   Ekimetrics is a global leader in Marketing Effectiveness and AI-powered solutions. Since 2006, we’ve been helping businesses optimise marketing and operations by combining AI with business and tech expertise across 4 domains: Marketing Effectiveness, Customer Analytics, Operational Excellence, ESG & sustainability.   With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we deliver tailor-made solutions that turn data into real positive impact, leveraging our unique combination of technology and services.   We excel at delivering AI impact at scale. Our mission is to harness this power to tackle the world’s most urgent issues. We commit to responsibility and frugality in AI, systematic AI impact at scale, and loyalty to our values and DNA.   Your responsibilities  As a Senior Analyst specialising in Data Science & Marketing Effectiveness, you will lead the delivery of high-impact MMM programmes for international clients across industries such as Auto, Beauty, Retail, and Financial Services. You will manage small teams, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients.   Lead Projects ·        Lead end-to-end MMM and marketing effectiveness programs for international clients, from data strategy and collection to modelling, insights, and activation. ·        Apply econometrics, regression, Bayesian statistics, and machine learning methods to analyse marketing and customer data ·        Collaborate closely with Managers to understand the project scope, structure, analytical approaches, manage operations and ensure timely delivery. ·        Build dashboards and visualisation tools to communicate actionable insights using proprietary Ekimetrics frameworks and best practices. ·        Translate complex analytics into clear, business-oriented recommendations for senior stakeholders and C-suite clients. ·        Support clients in optimising marketing spend, understanding campaign performance, improving customer segmentation, and maximising ROI.   Client & Account Management ·        Serve as the day-to-day operational contact for clients, building trustful relationships and proactively identifying growth opportunities. ·        Present findings, recommendations, and actionable insights in client-facing workshops and executive presentations. ·        Collaborate closely with managers and partners to develop proposals for new or expanded work, aligned with Ekimetrics’ commercial offerings.   People & Project Leadership ·        Lead teams of 3–10 colleagues across multiple projects, ensuring high-quality delivery, client satisfaction, and profitability. ·        Mentor and develop junior team members, strengthening technical, analytical, and client-facing competencies. ·        Share best practices and contribute to internal knowledge management initiatives.   Practice & Business Growth ·        Identify opportunities for account growth and contribute to development with existing and prospective clients ·        Act as an ambassador of Eki culture by supporting transversal initiatives (e.g., Thought Leadership, Knowledge Management, Recruitment and Innovation. ·        Champion and role-model our core values: Curiosity, Creativity, Excellence, Transmission, Pleasure   Your profile Experience & Technical Skills ·        Strong 3–4 years’ experience in marketing effectiveness/MMM and analytics/data science ·        Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field. ·        Strong proficiency in Python, R, SQL, or similar tools. ·        Experience with Databricks, Azure, or other cloud/data platforms is a plus. ·        Solid understanding of econometrics, regression analysis, Bayesian statistics, or other advanced modelling techniques. ·        Experience translating data and model outputs into actionable business recommendations. ·        Comfortable handling large datasets, optimizing data pipelines, and delivering high-quality outputs   Leadership & Client-Facing Skills ·        Excellent communication and storytelling skills for senior stakeholders ·        Demonstrated ability to lead multiple project teams and manage priorities with autonomy ·        Strong strategic thinking, problem-solving mindset, and drive for continuous improvement ·        Supportive team player with a passion for talent development, coaching, and enabling team growth ·        Ability to contribute to impactful thought leadership and forward-thinking perspectives on measurement and marketing effectiveness.   Why join us? At Ekimetrics, your ideas truly matter. We embrace an entrepreneurial spirit, encouraging you to push boundaries while thriving in a collaborative environment. We believe in enjoying what we do and fostering a safe, inclusive space where you can bring your authentic self.   In 2023, Ekimetrics obtained “mission-driven company” status, reflecting our commitment to CSR. Our purpose: Accelerate organisations’ transformation towards sustainability through data science and AI.   We are proud to have been certified Great Place to Work© in France, the UK, and the US, with our Hong Kong office recognised as Best Companies to Work for in Asia 2023©. Ekimetrics is also part of the French Tech 120, selected among the top French scale-ups with potential for international leadership.   Career development and growth opportunities ·        Lead projects and develop advanced analytical and client-facing skills. ·        Structured career progression from Senior Analyst, Manager, Senior Manager and beyond. ·        Access to Eki.Academy, including solution-specific training, Climate School courses, and career development programs. ·        Exposure to international clients, multiple industries, and high-impact projects.   You will have access to : ·        Salary £60,000-£75,000 + Bonus 10% + Corporate bonus ·        Regular events and seminars to connect with colleagues ·        Modern office space in a central London location ·        Flexible hybrid working policy (2 days a week in office + 20 days’ work from anywhere, remotely) ·        25 days annual leave + bank holidays, plus an additional 3 days for tenure ·        Private healthcare, life insurance, and wellbeing support ·        Group pension scheme ·        Opportunities for international mobility and career development   As an employer, Ekimetrics offers equal employment opportunities to all, regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ekimetrics strives to develop an inclusive work environment that reflects diversity within its teams.

Baringa

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR INDUSTRIAL MANUFACTURING PRACTICE ARE LOOKING FOR EXPERIENCED CONSULTANTS TO MANAGERS TO JOIN THE TEAM.  As a Consultant or Senior Consultant within our industrial manufacturing practice, you will play a key role in delivering projects and supporting our clients’ transformation journeys. You will work closely with senior team members and clients to solve business challenges, contribute to project delivery, and develop your expertise in the Industrial manufacturing sector. WHAT YOU WILL BE DOING * Support delivery of Industrial manufacturing projects across Aerospace & Defence, Automotive, and Industrial Products sectors. * Assist in analyzing and resolving issues across the full operating model of Industrial manufacturing clients in functional areas such as Supply Chain, Marketing, People, Finance, Technology, and Operations. * Contribute to maintaining up-to-date knowledge of industry trends and advancements in Industrial manufacturing technology. * Work collaboratively with clients and internal teams to understand business challenges and help design tailored solutions. * Support relationship-building efforts with key stakeholders across various industries, including financial services, pharma, energy, and telecommunications. * Contribute to team development and knowledge sharing across the Industrial Manufacturing practice and wider Products & Services sector. * Support business development activities, including research, proposal development, and identifying new opportunities.   YOUR SKILLS AND EXPERIENCE    * Eligibility for UK Security Clearance is preferred. * Experience in Industrial manufacturing within Aerospace & Defence, Automotive, or Industrial Products sectors. * Familiarity with Industrial manufacturing organisations across the end-to-end value chain. * Ability to build and maintain client relationships. * Analytical thinker with the ability to contribute to solving complex business challenges. * Strong teamwork and collaboration skills, with a willingness to learn from and support others. * Exposure to working with diverse teams and contributing to international projects is a plus. WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for!  WHAT WILL YOUR DAY LOOK LIKE? As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. As an Application Consultant you will bridge the gap between technology and marketing strategies. They work closely with clients to understand their business objectives and translate them into technical requirements. They collaborate with developers to ensure the technical solutions align with the client's business goals. More specifically, your tasks include:  * Collaborating effectively within a cross-functional team, partnering with operations and product teams to ensure seamless product delivery and client success. * Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences. * Streamlining client operations by configuring and implementing customized business rules and automations. * Bringing product visions to life by configuring and implementing new features according to provided specifications and designs. * Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features. * Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience. * Collect business requirements by engaging with marketers to translate them into technical specifications * Utilize tools to build data audiences and manage segments while understanding their quality and integrity * Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features. WHO ARE YOU GOING TO WORK WITH? You will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams.  WHAT DO YOU BRING TO THE TABLE? As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team.  You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture, and critically assess the projects you're working on, consulting and advising when needed. At the same time, you solve problems in an analytical and pragmatic manner, both independently and as part of the team. Moreover, you have experience with: * Deep understanding of Marketing Operations: Proven understanding and implementation of advanced marketing automation setups, leveraging best practices for optimal performance. * Experience with Salesforce Marketing Cloud is mandatory  * Customer Journey Expertise:  experience crafting and optimizing customer journeys, lifecycle stages, and trigger-based marketing programs that drive engagement and conversions. * Client-Focused Approach: Adept at understanding and adapting to diverse client processes and ways of working, with a track record of delivering tailored technical solutions. * Technical Proficiency: Strong JavaScript programming or alike skills and experience developing client-specific solutions within a marketing automation platform. * Data Management: Experience querying, validating, understanding and using data for developing relevant audiences to communicate or report to A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.