Senior Field Marketing Manager

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We are seeking a Senior Field Marketing Manager to lead enterprise-focused strategy and demand orchestration for our EMEA Sales organisation. In this role, you are a strategic partner to sales leadership and a key architect of Smartsheet’s field marketing engine. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex enterprise accounts. This is a role for a seasoned field marketing leader who thrives in evolving environments. You will look beyond individual tactics to build scalable marketing engagement plans that can be leveraged across the organization, ensuring Smartsheet maintains a world-class presence that resonates with sophisticated buying committees and drives measurable revenue impact. What You’ll Do * Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support. * Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment. * Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others  to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives. * Orchestrate Sales Alignment: Establish and lead regular bi-directional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time. * Develop Scalable Playbooks: Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team. * Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage. * Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI. * Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies. * Perform other duties as assigned. What Success Looks Like * Strategic Partnership: You are recognized as a key advisor to Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights. * Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size through targeted marketing interventions. * Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead-flow tracking. * Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement adopted by the wider field marketing organization. You Have * 7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus. * Native or Bilingual Fluency in French: Exceptional written and verbal communication skills in French are mandatory to effectively engage with the local market and create culturally resonant campaigns. * Extensive Knowledge of the B2B SaaS French Market: A deep understanding of the unique market dynamics, buyer personas, and competitive environment within the French tech ecosystem. * Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high-growth environments. * Enterprise Expertise: Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals. * Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting. * Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up. * B2B SaaS experience strongly preferred. * Legally eligible to work in the UK on an ongoing basis. Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)   Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We are seeking a Senior Field Marketing Manager to lead enterprise-focused strategy and demand orchestration for our EMEA Sales organisation. In this role, you are a strategic partner to sales leadership and a key architect of Smartsheet’s field marketing engine. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex enterprise accounts. This is a role for a seasoned field marketing leader who thrives in evolving environments. You will look beyond individual tactics to build scalable marketing engagement plans that can be leveraged across the organization, ensuring Smartsheet maintains a world-class presence that resonates with sophisticated buying committees and drives measurable revenue impact. What You’ll Do * Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support. * Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment. * Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others  to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives. * Orchestrate Sales Alignment: Establish and lead regular bi-directional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time. * Develop Scalable Playbooks: Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team. * Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage. * Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI. * Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies. * Perform other duties as assigned. What Success Looks Like * Strategic Partnership: You are recognized as a key advisor to Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights. * Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size through targeted marketing interventions. * Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead-flow tracking. * Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement adopted by the wider field marketing organization. You Have * 7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus. * Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high-growth environments. * Enterprise Expertise: Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals. * Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting. * Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up. * B2B SaaS experience strongly preferred. * Legally eligible to work in the UK on an ongoing basis. Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)   Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact. WHAT YOU'LL DO We're looking for a strategic, full-stack Field Marketing Manager to lead Stripe's marketing efforts across Northern and Southern Europe (encompassing Benelux, Nordics, CEE, Iberia, Italy, and adjacent markets). This is a senior individual contributor role for a builder who owns the end-to-end regional marketing strategy—from brand and thought leadership to pipeline generation and execution. These markets are at various stages of maturity, with distinct audiences, competitive dynamics, and growth opportunities. You'll build a scalable marketing strategy that addresses the unique needs of each market while maintaining strategic coherence across the region. You are equally comfortable setting the vision as you are working hands-on to execute—operating with pace in a fast-moving environment, navigating multiple stakeholders, and driving outcomes across complex, matrixed teams. You'll work hand-in-hand with GTM leadership to identify market opportunities, translate global priorities into locally resonant programmes, and partner across all marketing functions to ensure the right programmes, investments, and resources are in place to drive growth. Your mandate extends beyond demand generation—you'll define how Stripe builds brand, establishes thought leadership, and deploys an influence strategy that positions Stripe as the partner of choice across all segments and target audiences in your region. RESPONSIBILITIES * Define and own the regional field marketing strategy across Northern and Southern Europe, building a scalable framework that addresses distinct market needs across enterprises, digital-native businesses, startups, and platform and SaaS segments. * Develop the regional brand and influence strategy—positioning Stripe as a thought leader and partner of choice through content, executive visibility, industry presence, events, and locally tailored narratives. * Build a clear investment plan and roadmap aligned to GTM leadership priorities and regional revenue targets, using data and competitive insights to inform market prioritisation. * Partner across all marketing functions (demand gen, PMM, brand, comms, content, digital, executive marketing, partnerships) and work closely with GTM leadership to co-develop strategy and ensure the right programmes and investments are in place. * Influence and align senior stakeholders across global and regional teams to secure buy-in, resources, and cross-functional support. * Own the end-to-end execution of the field marketing plan—including regional events strategy, programme delivery, and hands-on activation—ensuring plans translate into measurable outcomes on the ground. * Partner with Product Marketing and Comms to localise and amplify Stripe's story and content for diverse regional audiences. * Own pipeline accountability and key business metrics across the sales funnel—including pipeline generation, deal acceleration, and customer acquisition—continually optimising programmes for efficiency, scale, and demonstrable ROI. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 10+ years of relevant B2B marketing experience in Enterprise Technology, with demonstrated experience owning a regional or multi-market marketing strategy * Full-stack marketing expertise—proven ability to build and execute across brand, demand generation, content, events, ABM, thought leadership, and digital marketing * Proven track record of defining and executing field marketing strategies that drive brand awareness, pipeline generation, and customer acquisition across diverse markets * Experience building scalable frameworks and playbooks that address distinct market needs while maintaining strategic coherence * Strong strategic mindset with the ability to build brand and influence strategies—not just demand and pipeline programmes * Outstanding cross-functional leadership—experience working across multiple marketing functions, GTM teams, and senior stakeholders to align priorities and secure resources * Strong partnership with Sales teams as a strategic partner—joint planning, co-developing account strategies, and driving shared outcomes * Excellent communication skills—able to convey complex strategies simply, influence senior leaders, and present confidently to diverse audiences * Strong problem-solving capabilities—comfortable using data to inform strategy, prioritise investments, and demonstrate ROI * Ability to operate at pace in a fast-moving, ambiguous environment—managing multiple complex projects across a diverse geographic region with tight timelines * Experience working across multiple European markets with an understanding of cultural, linguistic, and business nuances PREFERRED QUALIFICATIONS * A startup-builder mentality with a bias to action and comfort operating in environments where you're building from the ground up * Experience in payments, financial technology, or adjacent industries—or marketing to FinTech companies * Understanding of the payments, ecommerce, platform, and SaaS partner ecosystems * Demonstrated success delivering marketing programmes with and through consulting and technology partners * Multilingual capabilities or experience marketing in non-English European markets * Experience defining thought leadership and influence strategies for B2B technology brands