Principle Field Marketing Manager EMEA - UKI and Nordic region

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We are seeking a Senior Field Marketing Manager to lead enterprise-focused strategy and demand orchestration for our EMEA Sales organisation. In this role, you are a strategic partner to sales leadership and a key architect of Smartsheet’s field marketing engine. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex enterprise accounts. This is a role for a seasoned field marketing leader who thrives in evolving environments. You will look beyond individual tactics to build scalable marketing engagement plans that can be leveraged across the organization, ensuring Smartsheet maintains a world-class presence that resonates with sophisticated buying committees and drives measurable revenue impact. What You’ll Do * Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support. * Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment. * Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others  to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives. * Orchestrate Sales Alignment: Establish and lead regular bi-directional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time. * Develop Scalable Playbooks: Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team. * Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage. * Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI. * Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies. * Perform other duties as assigned. What Success Looks Like * Strategic Partnership: You are recognized as a key advisor to Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights. * Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size through targeted marketing interventions. * Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead-flow tracking. * Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement adopted by the wider field marketing organization. You Have * 7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus. * Native or Bilingual Fluency in French: Exceptional written and verbal communication skills in French are mandatory to effectively engage with the local market and create culturally resonant campaigns. * Extensive Knowledge of the B2B SaaS French Market: A deep understanding of the unique market dynamics, buyer personas, and competitive environment within the French tech ecosystem. * Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high-growth environments. * Enterprise Expertise: Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals. * Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting. * Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up. * B2B SaaS experience strongly preferred. * Legally eligible to work in the UK on an ongoing basis. Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)   Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Bynder

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team. The Opportunity This is not a “dashboard only” leadership role. We are looking for a leader who thrives in the details, understands enterprise complexity, and is passionate about developing top tier sales talent. As we continue to scale across EMEA, we are looking for a proven Enterprise Sales Manager who does not just lead from the sidelines but rolls up their sleeves, masters the product, and builds a team that consistently wins. You will lead a team of up to 6 Enterprise Account Executives across EMEA - with top geographic focus in UK&I, Northern Europe and DACH - driving strategic growth in large, complex accounts. You will be expected to deeply understand Bynder’s product, positioning, competitive landscape, and enterprise buying dynamics and translate that expertise into coaching that elevates the entire team. If you are energized by building, teaching, inspecting, and winning, this role is for you. What You Will Do Lead From the Front * Partner directly with your AEs in strategic prospect and customer meetings * Help shape account strategies, qualification rigor, deal execution, and negotiation tactics * Actively contribute to deal strategy and executive alignment. Build and Develop a Winning Team * Recruit, hire, and onboard high performing enterprise sellers * Create a culture of accountability, learning, and consistent overperformance * Coach your team on enterprise sales methodology, deal strategy, and executive selling * Conduct impactful weekly one on ones, pipeline reviews, and forecast calls. Master the Product and Teach It * Become an expert in Bynder’s platform, use cases, integrations, and roadmap * Stay deeply informed about market trends and competitors * Lead regular enablement sessions on product updates, positioning, and situational selling * Ensure your team can confidently articulate business value to C level buyers. Drive Performance Through Discipline * Maintain high standards for pipeline hygiene, qualification rigor, and forecast accuracy * Inspect what you expect and consistently monitor pipeline health, conversion metrics, and demand generation activity * Partner closely with Marketing to optimize enterprise pipeline creation * Accurately report activity and forecasting to senior sales leadership. Collaborate Across the Business * Work cross functionally with Product, Engineering, Customer Success, and Executive Leadership * Be the voice of the enterprise field by bringing market feedback back into the organization. Qualifications * 5 years minimum experience in Enterprise B2B and SaaS sales * 5 years minimum experience in management or leadership role * Knowledge of Challenger Sales Model, MEDDICC, SPIN Selling, a plus * Demonstrated success in leading a high-performing enterprise sales team within a SaaS sales environment * Proven experience exceeding sales quotas and accurate forecasting * Successful track record in a high transaction sales environment, closing business and exceeding quota * Experience selling to marketing and creative teams * Experience managing individual contributors, leading by example, inspiring a team to foster the right behaviors * Training experience including the ability to lead from a consultative sales approach * Exceptional verbal and written communication skills with ability to think of solutions on the spot * Passion for technology, SaaS, cloud vertical. Why you'll love Bynder! At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends. What we have * Challenging and inspiring work environment * Learning and Development budget * Commuting budget * Mental Health and Well-being Support * Bynder Love "stipend” * Unlimited vacation policy * Volunteer Time Off * Team and Company activities * Complimentary Lunches and Snacks * Offices in Amsterdam or Rotterdam Our Commitment   Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action. #LI-Hybrid #LI-HN1

Bynder

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team. The Opportunity This is not a “dashboard only” leadership role. We are looking for a leader who thrives in the details, understands enterprise complexity, and is passionate about developing top tier sales talent. As we continue to scale across EMEA, we are looking for a proven Enterprise Sales Manager who does not just lead from the sidelines but rolls up their sleeves, masters the product, and builds a team that consistently wins. You will lead a team of up to 6 Enterprise Account Executives across EMEA - with top geographic focus in UK&I, Northern Europe and DACH - driving strategic growth in large, complex accounts. You will be expected to deeply understand Bynder’s product, positioning, competitive landscape, and enterprise buying dynamics and translate that expertise into coaching that elevates the entire team. If you are energized by building, teaching, inspecting, and winning, this role is for you. What You Will Do Lead From the Front * Partner directly with your AEs in strategic prospect and customer meetings * Help shape account strategies, qualification rigor, deal execution, and negotiation tactics * Actively contribute to deal strategy and executive alignment. Build and Develop a Winning Team * Recruit, hire, and onboard high performing enterprise sellers * Create a culture of accountability, learning, and consistent overperformance * Coach your team on enterprise sales methodology, deal strategy, and executive selling * Conduct impactful weekly one on ones, pipeline reviews, and forecast calls. Master the Product and Teach It * Become an expert in Bynder’s platform, use cases, integrations, and roadmap * Stay deeply informed about market trends and competitors * Lead regular enablement sessions on product updates, positioning, and situational selling * Ensure your team can confidently articulate business value to C level buyers. Drive Performance Through Discipline * Maintain high standards for pipeline hygiene, qualification rigor, and forecast accuracy * Inspect what you expect and consistently monitor pipeline health, conversion metrics, and demand generation activity * Partner closely with Marketing to optimize enterprise pipeline creation * Accurately report activity and forecasting to senior sales leadership. Collaborate Across the Business * Work cross functionally with Product, Engineering, Customer Success, and Executive Leadership * Be the voice of the enterprise field by bringing market feedback back into the organization. Qualifications * 5 years minimum experience in Enterprise B2B and SaaS sales * 5 years minimum experience in management or leadership role * Knowledge of Challenger Sales Model, MEDDICC, SPIN Selling, a plus * Demonstrated success in leading a high-performing enterprise sales team within a SaaS sales environment * Proven experience exceeding sales quotas and accurate forecasting * Successful track record in a high transaction sales environment, closing business and exceeding quota * Experience selling to marketing and creative teams * Experience managing individual contributors, leading by example, inspiring a team to foster the right behaviors * Training experience including the ability to lead from a consultative sales approach * Exceptional verbal and written communication skills with ability to think of solutions on the spot * Passion for technology, SaaS, cloud vertical. Why you'll love Bynder! At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends. What we have * Challenging and inspiring work environment * Learning and Development budget * Mental Health and Well-being Support * Bynder Love "stipend” * Unlimited vacation policy * Volunteer Time Off * Team and Company activities * Complimentary Lunches and Snacks Our Commitment   Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action. #LI-Hybrid #LI-HN1