Senior Product Marketing Manager - B2C

Butternut Box

FRESH FOOD, HAPPY DOGS. We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.  🐾 THE JOB We're looking for a Senior Product Manager to lead the Acquisition Product Team at Butternut Box, the group responsible for bringing new customers into our world and setting them up for a long, happy relationship with us. You'll own the top of the funnel experience, from content and marketing channel integrations through to the sign-up wizard and checkout, driving measurable impact on conversion rate, acquisition quality, and lifetime value (LTV). This is a high-impact, cross-functional role within our Growth Product group, reporting to the Head of Product. You'll shape strategy, prioritise initiatives, and work hands-on with design and engineering to ship meaningful work quickly. Key Responsibilities * Own all digital product work focused on acquisition, including: * Top of funnel content and CMS (Storyblok) experiences * Integrations with marketing channels * The sign-up wizard through to checkout * Plan offering on the way in to maximise LTV * Localisation of the acquisition flow * SEO and GEO * Lead a cross-functional squad (1 designer, 5 engineers) through the full product lifecycle, from discovery to sprint delivery, QA and release, with potential to expand remit over time. * Partner closely with Marketing, Data Science, and other Growth functions to create a cohesive acquisition strategy. * Own outcomes, not just output. Treat every release as a hypothesis to validate, measure post-launch impact, and feed learnings into the next iteration. * Develop and maintain a clear 6 to 12 month roadmap that connects customer needs to business outcomes. * Use data and experimentation (A/B tests, analytics, insight) to identify opportunities and drive improvement in conversion rate and acquisition quality. * Balance short-term experiments with long-term strategic thinking, sequencing work for maximum impact. * Champion a culture of learning, iteration, and accountability within the team. Required Skills & Experience * Proven experience owning acquisition, growth, or top of funnel product areas within a subscription or growth-driven B2C/D2C product. * Strong understanding of funnels, on-site conversion, and marketing. * Strong analytical and commercial acumen, understands CAC, LTV, conversion rate, and how product performance ladders up to P&L impact. * Highly experienced in A/B testing and structured experimentation; this is a core requirement of the role. * Comfortable working directly with design and engineering, writing tickets, and managing delivery. * Confident using (or learning) tools like Statsig, Looker, or equivalent experimentation and analytics platforms. * Exceptional communicator who builds clear, compelling narratives around their product area. Able to communicate complex decisions simply to senior stakeholders, and to create genuine energy and direction within the squad. Communicates with conviction, not just clarity. * Evidence of working effectively in fast-paced, high-ownership environments (scale-ups or entrepreneurial teams). * Evidence of making sharp prioritisation calls, including the harder ones about what not to do, and defending those choices to stakeholders. * Evidence of mentoring or informally leading other PMs and is actively developing that capability. 👀 WHAT WE'RE LOOKING FOR:  * Are customer-obsessed, you instinctively dig into why customers sign up, drop off, or hesitate. * Bring strategic clarity, can connect vision to actionable roadmaps. * Are commercially sharp and data-driven, comfortable making trade-offs between pace and impact. * Thrive in ambiguous, fast-moving environments, unblocking yourself and others quickly. * Have high EQ, communicate with empathy, influence effectively, and build trust across teams. * Are able to challenge stakeholders and push back on priorities you disagree with, as well as knowing how to disagree and commit when the decision is made. * Have a natural bias for action and a desire to make tangible impact. ⏳ THE INTERVIEW PROCESS: 1. Initial call with your dedicated Talent Acquisition Partner, carried out remotely.  2. Introduction call with Line Manager, carried out remotely. (30mins) 3. Live task with two team members, carried out remotely. (60 mins) 4. Behaviours, Leadership and Stakeholder interview, usually carried out in person. (75 mins) We usually expect our interview process to take 3-5 weeks, end to end.  🙌 OUR BENEFITS: * 25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years * 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most * £500 personal learning & development budget to sharpen your skills * Share options grant - everyone owns a piece of Butternut's success. * A significant discount on our Fresh food, to keep your own dogs as healthy as our customers * Enhanced parental leave * Flexible core working hours * Cycle to work scheme * Pension with NEST * Private Medical Insurance with Vitality * Private Dental Insurance with Bupa * Paid time off for fertility treatments and pregnancy loss * Paid sabbaticals for squad members with 5 or more years service at Butternut * Discounted gym access through MyGymDiscounts * Lots of office dogs (Ajax, Peggy, Chief, Louis, Hansen, Winnie and many more….) 💡 IMPORTANT THINGS TO NOTE: * We recommend getting your application in as soon as possible. We reserve the right to close the role early.  * Our team thrives on collaboration. We spend 3 days a week in our West London office (Monday, Wednesday, and Thursday) and 2 days working from wherever you’re most productive. Because being together is a big part of our culture, we’re looking for someone within a comfortable commutable distance to London. * We’re a small (but mighty!) recruitment team. We aim to respond to everyone personally, but if we’re flooded with brilliant applications, we may need to close the role early. We appreciate your patience while we review applications.  * For this specific role, we’re unable to offer visa sponsorship, so you’ll need the right to work in the UK. ❗️WE BELIEVE IN A SEAT AT THE TABLE FOR EVERYONE.  Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from underrepresented groups. We want a strong, diverse team built from different identities and lived experiences. We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.

Trainline

About us We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.  Great journeys start with Trainline 🚄  Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.  Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.  Introducing the Trainline Customer Growth Team 👋 Customer Growth sits at the heart of Trainline’s future growth strategy, helping us grow our active customer base, increase customer lifetime value and build durable, scalable revenue streams. The team works across the full customer lifecycle, from acquisition and onboarding through to engagement, retention and reactivation, with a focus on creating customer propositions that are valuable, commercially sustainable and easy to understand. In this role, you will play a key role in defining and delivering the 1-2 year strategy for Paid Propositions including Subscription, with a particular focus on new customer retention initiatives. You will own the end-to-end strategy for this proposition area, including proposition design, pricing, packaging, tiers, bundling and lifecycle optimisation, working closely with Product, Engineering, Design, Data Science, Analytics, Commercial and Marketing to turn strategic opportunities into pilots, experiments and scalable customer experiences. Please Note: We are open to considering Senior & Principal Level Product Managers. In this role as the Senior/Principal Product Manager (18-month FTC), you will...🚄 * Define and lead the 1-2 year strategy for Paid Propositions including Subscription, ensuring it is aligned to Trainline’s company strategy, customer priorities and commercial goals. * Own the end-to-end strategy for new paid customer propositions, including proposition design, pricing, packaging, tiers, bundling and lifecycle optimisation. * Lead a cross-functional squad across engineering, design, data science and analytics, creating clarity, momentum and focus in a strategic and evolving product area. * Shape, launch and learn from pilots and experiments, defining clear hypotheses, success measures and next steps so early insight can inform future product direction. * Use customer insight, behavioural data, segmentation and commercial analysis to understand customer needs and prioritise the most promising growth opportunities. * Explore new commercial scenarios and customer propositions, helping the business understand how different experiences could support sustainable and scalable growth. * Bring structure to ambiguous strategic questions, turning broad opportunities into clear product choices, roadmaps and actionable plans. * Communicate progress, trade-offs and recommendations clearly with senior stakeholders, building alignment and supporting confident decision-making across teams. We'd love to hear from you if you have...🔍 * Experience leading B2C digital product areas focused on customer growth, retention, repeat purchase, recurring value, paid customer propositions, subscription or similar commercial models. * Strong experience shaping customer propositions end to end, ideally including proposition design, pricing, packaging, tiers, bundling or lifecycle optimisation. * Strong product craft, with the ability to move from strategy and discovery through to delivery, testing, iteration and measurable customer outcomes. * Experience leading cross-functional squads, partnering effectively with engineering, design, data science, analytics and commercial stakeholders. * A data-informed approach to product decision-making, including confidence using customer insight, segmentation, experimentation and commercial analysis to prioritise opportunities. * Strong commercial awareness, with an understanding of customer lifetime value, revenue quality, pricing levers and sustainable growth dynamics. * The ability to operate in ambiguity, bringing structure to complex problems and making pragmatic decisions where there may not be a perfect answer. * Ideally, experience in travel, marketplaces, e-commerce, consumer technology or another high-frequency consumer environment where customer engagement is central to growth. More information: Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.  We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!  We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy. Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:  * 💭 Think Big - We're building the future of rail  * ✔️ Own It - We focus on every customer, partner and journey  * 🤝  Travel Together - We're one team  * ♻️ Do Good - We make a positive impact  We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated. Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!

Proton

JOIN PROTON AND BUILD A BETTER INTERNET WHERE PRIVACY IS THE DEFAULT Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives. We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 700+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Check our open-source projects here. ---------------------------------------------------------------------------------------------------------------------------------- The Role As we scale both our B2B and B2C businesses, CRM and lifecycle marketing are becoming critical growth engines. We’re looking for a CRM & Lifecycle Marketing Lead to join our Growth & Lifecycle Team to own, unify, and scale lifecycle strategy and operations across both segments. This is a senior individual contributor role — with the expectation of building a team over time — for someone who can set a lifecycle strategy and build it themselves. You'll own Proton's end-to-end CRM and lifecycle programs across B2B and B2C, translating growth and product strategy into automated, measurable lifecycle systems and operating as the single lifecycle authority across the company. Both platforms are live - your job is to take them from functional to fully operationalised. Vero runs B2C and HubSpot runs B2B; the architecture exists, but the programs, automations, and customer journeys that drive conversion, retention, and revenue at scale are yours to build. You'll be equally comfortable designing a lifecycle framework, configuring the platform that runs it, and digging into the data to prove it works. You know what events, attributes and signals each program needs, and you work closely with Data and MarTech teams to deliver the right journeys. You operate through influence and systems ownership rather than headcount - and you've done this before in an environment where there's no program management layer and no one to hand problems to.   WHAT YOU’LL DO Lifecycle strategy (B2B & B2C) * Own end-to-end CRM and lifecycle strategy across both segments. * Define and operationalise the core frameworks: onboarding, activation, retention, churn prevention, upsell, cross-sell, expansion and win-back. * Embed lifecycle thinking across Marketing, Product and Growth. B2B CRM & marketing operations (HubSpot) * Take Proton’s existing HubSpot Marketing Hub setup from early-stage to mature, fully operationalised use. * Build and scale B2B lifecycle architecture on top of it: lead capture and qualification, MQL→SQL orchestration, and segment- and intent-based nurture. * Establish clean lifecycle-stage definitions, robust lead scoring, and reliable automation where these are still immature. * Own CRM data hygiene, governance, and compliance. B2C Lifecycle & Monetisation (Vero) * Own B2C lifecycle communications from activation through retention, driving CLTV, reducing churn, and improving conversion in partnership with Product, Growth, and Design. * Use customer segmentation to ensure every lifecycle communication reaches the right person at the right moment, continuously refining audiences. * Design and manage campaigns across email, in-app, and later push notifications that are aligned to the growth and marketing calendars and commercial goals. * Run a structured test-and-learn program (A/B, MVT) in partnership with Data Analytics, turning results into measurable improvements in engagement and conversion. * Maintain a clear optimisation roadmap and own channel KPIs — tracking what’s working, fixing what isn’t and documenting what scales. Data & Enablement * Define the data foundation lifecycle marketing runs on. Work with Analytics to identify the product events, user attributes and behavioural signals each program needs to perform. * Work with Data Science to bring predictive models into production lifecycle use cases: churn propensity, upsell triggers, engagement scoring. * Act as the business voice into the Martech team, surfacing lifecycle pain points, defining the outcomes new capabilities need to deliver, and signing off on what’s built. Reporting & optimisation * Work with Data Analytics to produce dashboards and reporting that give Marketing, Sales, Product, and Leadership clear visibility into lifecycle performance. * Use experimentation and insight to continuously improve. Cross-functional leadership * Act as the connective tissue between Marketing, Sales, Customer Success, Product, Data, and Engineering — aligning everyone around a single customer view. * Ensure CRM and lifecycle workflows fit how teams actually operate. * Enable stakeholders on lifecycle best practice and CRM discipline, and build the documentation, standards, and processes that scale with the company. WHAT YOU’LL BRING * Significant experience in CRM, lifecycle marketing, or marketing operations spanning both B2B and B2C. * Deep, hands-on expertise with HubSpot CRM and Marketing Hub and event-based lifecycle tools such as Vero (or close equivalents) — you configured and run these yourself. * Experience in building and scaling loyalty or rewards programs that use customer segmentation, lifecycle automation, and behavioural data to drive business impact. * A track record of taking early-stage lifecycle implementations to maturity and scaling them, ideally in a startup or scale-up environment. * Strong command of B2B sales and marketing alignment (MQL/SQL, pipeline, handoff) and subscription-based consumer retention and monetisation. * A strong grasp of the data behind lifecycle marketing: you know what data points a program needs, can specify and request them from Data/Martech teams and understand how product events and attributes flow into CRM platforms without needing to build the pipelines yourself. * Highly analytical and commercially minded, comfortable with behavioural segmentation and experimentation. * Proven ability to operate independently in a matrix organisation and influence without direct authority — a self-starter who commands respect through expertise and delivery. * A systems thinker who enjoys building scalable foundations in a privacy-first environment.   WHAT WE OFFER * Work that Matters: Millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. * A Great Team: Diverse, collaborative, and tight-knit, with people from MIT, Harvard, Stanford, Caltech, Cambridge, ETH, and more. * Technology: The right hardware and software to do your best work. * Learning & Development: We invest in your growth. Proton is one of the fastest ways to accelerate your career — real challenges, real ownership, from day one. * Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support. * Stock Options: From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Offices across Geneva, Zürich, Barcelona, London, and more. You'll spend most of your time collaborating face-to-face. * Food: Lunch and snacks on us every day in the office. * Transport: We cover public transport, bike allowances, or parking — whichever works for you. * Flexible Working: You own your schedule. Outcomes matter more than clock-in times. ---------------------------------------------------------------------------------------------------------------------------------- OUR COMMITMENT TO DIVERSITY AND INCLUSION At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals — regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background — feel valued and empowered. If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know. ---------------------------------------------------------------------------------------------------------------------------------- CANDIDATE PRIVACY NOTICE When you apply for a position at Proton Technologies AG, your information is stored in Greenhouse in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position and may be retained for future roles. If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. For questions about your data, contact: careers@proton.ch Proton does not accept unsolicited CVs from any sources other than directly from candidates.     #LI-ONSITE