Head of Sales Enablement

F2

ABOUT F2 F2 is the AI platform for private markets investors, purpose-built to transform how institutional teams underwrite, diligence, and deploy capital. Our AI converts messy, unstructured deal materials into investment-grade insights in minutes, helping private credit funds, commercial banks, investment banks, and private equity firms make faster, more confident decisions. Backed by leading investors, including NFX and Y Combinator, F2 is building the future of vertical AI for finance. We are growing quickly across New York, San Francisco, and London. ROLE OVERVIEW We are hiring a Product Marketing Lead to become F2's founding product marketing leader and own how the market understands our company, product, and category. This is a hands-on builder role with real ownership. You will create F2's positioning and messaging, quarterback product launches, build the sales enablement and customer-insight systems that help us win, and turn our strongest market insights into high-quality content. You will work at the center of Product, Growth, Sales, Customer Success, and leadership. The role reports to the Head of Growth, with our CEO serving as executive sponsor for F2's company narrative. This role is based in our New York City office and is fully onsite. WHAT YOU'LL DO * Own positioning and messaging: Build F2's messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth. * Translate technical differentiation: Turn complex AI capabilities into clear commercial value for senior private-markets and banking buyers. * Quarterback product launches: Own the launch strategy, positioning, plan, timeline, readiness, enablement, and post-launch learning for major releases. * Build sales enablement: Create the decks, one-pagers, battlecards, objection guides, proof points, and training that sellers actually use. * Stay close to the field: Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics firsthand. * Own customer and market insight: Build a structured voice-of-customer and win-loss program, maintain our ICP and personas, and bring outside-in insight to Product and leadership. * Lead competitive intelligence: Monitor competitors and category shifts, identify recurring win and loss themes, and keep the field prepared. * Shape commercial strategy: Turn customer and market evidence into recommendations on pricing, packaging, use cases, and new-market opportunities. * Own the editorial engine: Set the content strategy and personally draft or edit priority website copy, launches, case studies, thought leadership, and customer stories. * Scale through partners: Manage agencies, freelancers, and specialist contributors while remaining accountable for the brief, voice, accuracy, and final quality. * Build F2's social narrative: Own the voice, calendar, and day-to-day publishing cadence until a specialist partner is in place, then manage that partner. * Strengthen paid creative: Provide Growth with the audience insight, customer language, proof points, hooks, and briefs behind high-performing campaigns. YOU MIGHT BE A GREAT FIT IF * You have 6 or more years of product marketing experience, including meaningful time at an early-stage or high-growth B2B software company. * You have personally built or materially rebuilt positioning, messaging, launches, and sales enablement. * You have marketed a complex or technical product to senior enterprise buyers in a high-trust or regulated market. * You are an exceptional writer and editor who can personally create the work, not just direct it. * You have conducted customer, prospect, and win-loss interviews and can turn qualitative evidence into commercial action. * You know how to create sales assets and enablement systems that sellers adopt. * You can lead cross-functional launches, manage dependencies, and hold peers and executives accountable. * You move comfortably between strategy and execution without waiting for a large team or perfect infrastructure. * You can challenge founders and senior leaders constructively, then commit fully once a decision is made. PREFERRED QUALIFICATIONS * Experience as the first or founding product marketer at a Seed through Series B company. * Experience in vertical AI, fintech, private markets, banking, enterprise data, or another complex regulated category. * Direct exposure to private credit, private equity, commercial banking, investment banking, underwriting, or diligence workflows. * Experience with pricing, packaging, category strategy, or new-market entry. * A portfolio that demonstrates outstanding positioning, writing, launches, enablement, and customer storytelling. WHY F2 * Build from the ground up: Create the product marketing function at a fast-growing vertical AI company. * Define an emerging category: Shape how the intersection of AI and private markets is understood. * Work on consequential problems: Help sophisticated financial institutions make better, faster investment decisions. * Operate with real ownership: Work directly with founders, product leaders, sellers, and customers on decisions that materially affect company growth. * Join a high-caliber team: Work in person with an ambitious team across New York, San Francisco, and London. COMPENSATION The anticipated base salary range for this role is $150,000-$250,000, plus equity and benefits. The total rewards package at F2 includes base salary, equity in the form of stock options, and benefits. Our cash compensation and equity ranges are based on market data pulled from Pave. Offers are based on demonstrated experience, expertise, and performance in our interview process. For exceptionally senior candidates, final compensation may vary based on scope and experience. F2 is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Legora

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. What You’ll Do 1. SYSTEMS STRATEGY & ARCHITECTURE * Define the long-term GTM systems architecture, ensuring tools, data, and processes align with how Legora sells, renews, and grows. * Establish frameworks for governance, security, and change control, ensuring sustainable scale and system integrity. * Partner with the Head of RevOps, Finance, and Data teams to align systems and processes with company growth objectives. * Identify opportunities for automation, consolidation, and efficiency across the GTM stack. 2. SYSTEMS INTEGRATION & EXPANSION * Extend Salesforce to the broader GTM stack — integrating systems that enable seamless execution from Lead → Opportunity and Quote → Cash. * Design clean, reliable data flows between Marketing, Sales, Success, and Finance, creating a single source of truth for customer and revenue data. * Partner with Data Engineering to align Salesforce and Snowflake models for unified analytics and downstream reporting. * Evaluate and manage vendors, ensuring integrations meet standards for data quality, scalability, and governance. 3. SALESFORCE OWNERSHIP * Serve as the architect and owner of Salesforce, the core platform at the center of the GTM stack. * Manage Salesforce end-to-end — including data model, automation (Flows, Apex), security, and reporting frameworks. * Design and maintain scalable, auditable workflows for lead routing, opportunity lifecycle, quoting, billing, and renewals. * Define roles, permissions, and data hygiene standards to ensure security, accuracy, and consistency across all GTM functions. * Establish documentation, change management, and version control to maintain reliability and traceability of system changes. 4. LEADERSHIP & ENABLEMENT * Build and mentor a future GTM Systems & Data team as the company scales. * Partner with Enablement and Ops leaders to drive adoption, training, and system hygiene. * Serve as a trusted advisor to GTM and Finance leadership — balancing innovation, control, and data-driven insight. What You Bring * 7–10 years in Revenue Operations, GTM Systems, or Salesforce architecture, ideally within high-growth SaaS. * Deep knowledge of Salesforce Sales Cloud and its integration with the broader GTM stack. * Strong understanding of data architecture and warehouse alignment (Snowflake or similar). * Hands-on systems operator who can design and implement — then scale into leadership. * Experienced communicator who bridges technical and commercial stakeholders. * Passionate about building high-integrity, high-automation systems that enable precision and growth. What’s In It For You * Global collaboration: Partner with teams and clients domestic and internationally. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Lawhive

Salary: $180,000 - $250,000 + Bonus + Share Options Location: New York City - On-site 5 days per week Reports to: CEO   ABOUT LAWHIVE Our mission is to make the law accessible to everyone. The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core. Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers. Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law. We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2025, we secured $60M Series B funding round to facilitate international expansion and to grow our team. We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started. THE ROLE Lawhive's US strategy is built on acquisition. We identify and acquire leading consumer law firms across family law, immigration, real estate, civil litigation, and IP, and integrate them into our AI-native network of companies. Firms that join get access to our AI platform, the infrastructure, and the operational playbook already proven in the UK. An acquisition strategy is only as strong as its deal flow. The US has hundreds of thousands of law firms, and only a fraction are the right fit for Lawhive. Finding them, reaching them, and starting the right conversations at scale is the engine that powers everything else. This is where the Head of Demand Generation comes in. You'll own the top of funnel for law firm owners and attorneys: building a highly quantitative view of the US law firm and attorney market, identifying the best-fit firms, and designing and executing the B2B demand generation campaigns that turn that market map into qualified deal flow for our M&A team. This is a senior, hands-on leadership role at the centre of our US commercial strategy. You'll work closely with the M&A team, SDRs, and the product and marketing teams to build a deal origination engine that compounds as the network grows. The right person will be as comfortable setting strategy as they are getting into the weeds, and as energized by building from scratch as they are by scaling what's already working. WHAT YOU'LL DO Market Segmentation & Targeting * Build a quantitative model of the US law firm and attorney market: segmenting by practice area, firm size, revenue, geography, ownership structure, and owner profile * Define and continuously refine Lawhive's ideal firm profile in partnership with the M&A team, and score and prioritise the market against it * Build and maintain the data infrastructure (firm databases, enrichment, intent signals) that keeps targeting sharp as the strategy evolves Demand Generation Strategy * Own the end-to-end B2B demand generation strategy: from first touch with a firm owner to a qualified conversation with our M&A team * Build a scalable, repeatable playbook for generating deal flow across practice areas and geographies * Define the channel mix, budget allocation, and KPIs that drive qualified pipeline at pace Multi-Channel Campaigns * Design and run account-based campaigns targeting firm owners and attorneys across paid, outbound, email, and social * Lead paid campaigns built for a professional B2B audience, testing and scaling what works * Own Lawhive's presence across the legal community: legal industry events, bar associations, conferences, and the spaces where lawyers talk about the future of their firms Content & Positioning * Develop the content strategy that positions Lawhive as the most compelling path for firm owners: succession and exit planning, what AI means for their practice, and what joining the network looks like * Build email and nurture programmes that warm long-cycle prospects until they're ready for a conversation * Partner with Head of Social Media on organic social as an awareness and credibility channel with the legal community Analytics & Attribution * Own the data: build the reporting infrastructure that gives clear visibility into pipeline generated, cost per qualified opportunity, conversion through the funnel, and contribution to completed acquisitions * Use insight to inform targeting, messaging, and where the M&A team spends its time Sales, SDR & M&A Enablement * Partner with SDR and M&A teams on lead handoff quality, pipeline attribution, and shared deal flow targets * Build the outbound assets that help SDRs open doors with target firms: email cadences, call scripts, and objection handling guides * Create the materials that power acquisition conversations: pitch decks, one-pagers, battlecards, and deal narratives WHAT YOU'LL BRING * Strong track record in B2B SaaS demand generation, growth, or deal origination * Demonstrated experience building and scaling demand gen programmes that generated measurable qualified pipeline or revenue * Highly quantitative approach: you build segmentation models, score markets, and make decisions from data, not assumptions * Deep expertise across ABM, outbound, paid channels, email/CRM, and event marketing * Experience marketing to business owners, professionals, or other high-consideration B2B audiences with long decision cycles * Proven experience working hand-in-hand with sales, SDR, or corporate development teams: you understand lead handoff, pipeline attribution, and how to make the deal team more effective * Comfortable operating in a fast-moving, high-growth environment where the playbook doesn't always exist yet BONUS POINTS * Experience generating deal flow for M&A, roll-ups, franchising, or partner recruitment models * Background in legal, professional services, or marketplace businesses * Experience at an AI-native or AI-first startup * Exposure to the US legal market INTERVIEW PROCESS * Introductory call with our Talent team * 1:1 with our CEO/Co-founder * Cross-functional interview with our MD North America and Head of Brand * Values interview with one of our Founders * 🎉 We offer! BENEFITS * 🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover * ✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave * 💰 401k: Matching contribution up to 2% of salary * 💰 Equity: Options in Lawhive LTD   DIVERSITY AT LAWHIVE At Lawhive we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team. We’re not yet where we want to be but as we scale we’ll only ever increase the focus we apply to this.