Senior Vice President & General Manager, Commercial Operations

Foundry

Senior Vice President / General Manager, Audience & Growth  We are seeking a dynamic, entrepreneurial Senior Vice President / General Manager, Audience & Growth to scale audience reach, engagement, and consumer revenue across a portfolio of 10+ global digital media publications.  As the leader, you will define and execute a holistic growth strategy that transforms audience reach into loyal communities and sustainable consumer revenue streams. We vision the ideal candidate to be a modern media operator with a strong growth mindset and a general manager’s perspective, having a deep understanding of how audience engagement, community, and monetization work together to build durable, scalable media businesses.US-based in NYC, Austin, SF, or Boston   Key Responsibilities: * Own the strategy and performance for audience growth across all publications and platforms. * Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty. * Own the growth of affiliate commerce and subscription businesses across the portfolio. * Lead paid subscription and premium membership strategy * Oversee paid acquisition across search, social, and emerging channels * Define KPIs across audience growth, engagement, and revenue * Leverage data and experimentation to optimize performance * Deliver insights and reporting to executive leadership Experience: * 10–15+ years in digital media, consumer platforms, or growth-focused environments * Proven success in audience growth, engagement, and consumer revenue * Deep expertise in SEO, social, newsletters, and digital distribution * Experience scaling affiliate commerce and/or subscription businesses * Multi-brand or portfolio experience strongly preferred * Strong general management mindset balancing strategy and execution * Experience building and leading high-performing, cross-functional teams * Ability to collaborate across editorial, product, tech, and commercial teams * Deep understanding of growth analytics and conversion optimization * Experience with experimentation frameworks (A/B testing, etc.) * Ability to translate data into strategic business decisions   For individuals assigned and/or hired to work in applicable jurisdictions, Foundry includes a reasonable estimate of the compensation range for this role. This accounts for the wide range of factors considered in making compensation decisions, including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. A reasonable estimate of the compensation for this role is $300,000 plus bonus.

Soho House

The role… At Soho House, the Vice President, Human Resources – Americas serves as the senior People leader for the region, partnering closely with the Managing Director, Operations leadership team, House General Managers, and global People leadership to drive business performance through a world-class people strategy. This executive role is responsible for developing and executing the People agenda across all Houses, Public Restaurants, Support Office functions, and future openings throughout the Americas. The VP of HR will ensure the region attracts, develops, engages, and retains exceptional talent while preserving and evolving the unique Soho House culture that differentiates the brand globally. As a key member of the Americas Leadership Team, the Vice President will act as a strategic advisor to senior leadership, providing thought leadership on organizational design, workforce planning, leadership effectiveness, culture, succession planning, employee engagement, compensation strategy, talent acquisition, learning and development, and change management. The successful candidate will balance long-term organizational capability building with the commercial priorities of a rapidly growing hospitality business. They will be responsible for leading a high-performing HR organization, ensuring consistency, scalability, compliance, and operational excellence while supporting continued expansion across the region. This role requires an influential and commercially minded leader who can build trusted relationships at every level of the organization, challenge constructively, and drive meaningful business outcomes through people. Main Duties… Strategic Leadership * Develop and execute the People strategy for the Americas region, ensuring alignment with Soho House's global vision, values, growth ambitions, and business objectives. * Serve as a strategic business partner to the Americas executive leadership team, providing insight and guidance on organizational effectiveness, talent strategy, workforce planning, and culture. * Translate business priorities into scalable people initiatives that drive performance, engagement, retention, and operational excellence. * Lead the people agenda through periods of growth, transformation, organizational change, and new market expansion. * Partner with global HR leadership to ensure consistency of People practices while adapting strategies to meet regional business needs. Organizational Effectiveness & Talent Management * Lead organizational design initiatives to ensure structures, capabilities, and talent are aligned to current and future business requirements. * Develop succession planning frameworks and talent review processes to strengthen leadership pipelines across the region. * Drive performance management strategies that foster accountability, development, and high performance. * Partner with senior leaders to identify critical talent gaps and build strategies to address future workforce needs. * Champion initiatives that improve employee engagement, retention, leadership effectiveness, and internal mobility. Culture & Employee Experience * Serve as a steward of Soho House culture, ensuring values and leadership behaviors are embedded across all levels of the organization. * Lead initiatives that strengthen employee engagement, belonging, communication, and organizational trust. * Partner with leadership teams to create exceptional employee experiences that reflect Soho House's unique culture and hospitality-driven ethos. * Act as an executive sponsor for culture and engagement initiatives across the region. Leadership Development * Partner with Learning & Development to build leadership capability and succession pipelines across all levels of the business. * Coach and advise senior executives, General Managers, and functional leaders on leadership effectiveness, team performance, organizational dynamics, and talent decisions. * Support the development of future leaders through structured talent development programs and strategic career planning. Total Rewards & Employee Relations * Partner with Benefits teams to ensure reward programs remain competitive, equitable, and aligned with business objectives. * Provide executive oversight on complex employee relations matters, organizational risk, and compliance issues. * Ensure adherence to all applicable employment legislation and regulatory requirements across multiple jurisdictions. HR Operations & Team Leadership * Lead and develop a regional HR organization, including HR Managers, Employee Relations, Learning & Development, and wider People teams. * Build organizational capability within the People function through coaching, succession planning, and leadership development. * Establish clear performance expectations, accountability measures, and development plans for the HR leadership team. * Drive operational excellence through scalable processes, systems, analytics, and continuous improvement initiatives. * Leverage data and workforce insights to inform decision-making and measure the effectiveness of People strategies. Growth & New Openings * Partner with Operations, Development, and Executive Leadership teams to support new House openings, acquisitions, and expansion initiatives throughout the Americas. * Lead people integration strategies during periods of growth and organizational change. * Ensure new locations are launched with strong people foundations, leadership capability, and cultural alignment. Required Skills/Qualifications: * 15+ years of progressive Human Resources leadership experience, including significant experience operating at Vice President, Regional Vice President, Senior Director, or equivalent executive level. * Demonstrated success leading the People function within a complex, multi-site, geographically dispersed organization. * Experience supporting large-scale hospitality, lifestyle, luxury, retail, consumer, or service-based organizations with substantial frontline employee populations. * Proven experience operating within a sophisticated matrix organizational structure, partnering across multiple business functions, regions, and executive stakeholders. * Track record of leading large HR teams through multiple layers of leadership, including HR Directors, Senior HR Business Partners, and specialist functions. * Experience managing and influencing senior executive teams and serving as a trusted advisor to C-suite and operational leadership. * Demonstrated success leading organizational transformation, growth, cultural evolution, and change management initiatives. * Strong expertise across all major HR disciplines, including organizational development, talent management, succession planning, leadership development, employee relations, total rewards, workforce planning, talent acquisition, learning and development, and HR operations. * Experience supporting rapid growth, new site openings, acquisitions, integrations, or organizational scaling initiatives. * Proven ability to utilize workforce analytics and people insights to drive business decisions and measure organizational effectiveness. Experience Preferred * Bachelor's degree required; Master's degree in Human Resources, Organizational Development, Business Administration, or related field preferred. * SHRM-SCP, SPHR, or equivalent professional certification preferred. * Experience within luxury hospitality, lifestyle, membership, retail, or customer-centric organizations highly desirable. * Experience supporting operations across multiple countries within the Americas preferred. Why work with us... Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to enhance your career. * Health Care + 401K: Full time employees are eligible for full benefits; Medical, Dental & Vision as well as Retirement fund with a 2% match * Paid Time Off: Full- Time Employees have sick day's + vacation days * Career Development: Soho House can progress your career domestically or internationally as well as managerially or technically * Soho Impact: Empowering the Soho House Community to make positive change, through mentoring, apprenticeship, local outreach and sustainability * Learning & Development: An extensive range of internally and externally run courses are available for all employees. * Cookhouse & House Tonic: Celebrating our passion for food and drink. Check out our monthly calendars and get involved in trips, training's and events. Available to all. * Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to. * Team Meal: Whilst on duty in our Houses & Restaurants you will be provided with a substantial meal free of charge. In accordance with New York law, the salary range for this role if filled within New York is listed below. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law. Pay Range $225,000—$250,000 USD

Asana

As the Vice President of Asana Services Management & Incubation GTM, you’ll own Product Management, GTM strategy, and the incubation Sales Engineering / Forward Deployed team for Asana Service Management, Asana’s most promising 0→1 product. Asana Service Management  unifies ticketing and project execution for IT, HR, facilities, and other service teams to resolve key issues without human touch. This is a rare role with a direct reporting line across both Product Management and Sales Engineering / Forward-Deployed Engineering, combined with full P&L responsibility. In this high-leverage VP-level role, you will act as an entrepreneurial leader. You will sit at the intersection of sales, technical execution, and product development—owning the GTM strategy, engaging directly with mid-market customers to close business, and translating front-line market insights into a concrete product roadmap and product execution. This is a "player-coach" role designed for someone who thrives in ambiguity and knows how to scale a technical GTM motion within a fast-growing SaaS environment. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Drive Incubation GTM Strategy: Architect and execute the global commercial and go-to-market strategy for Asana for Service Management, taking it from early-stage concepts to repeatable, revenue-generating engines. * Engage with Customers & Assist in Closing Deals: Serve as a key executive sponsor and technical seller on strategic deals, regularly interfacing with enterprise customers to understand their complex workflows and build trust. * Own Product Roadmap and Product Execution: Act as the strategic voice of the market; synthesize deep customer feedback, competitor gaps, and field insights to define, prioritize and execute on the product roadmap.  * Foster Cross-Functional Alignment: Bridge the gap internally between Sales, Product, Engineering, and Customer Success to ensure seamless execution of the services growth strategy. * Establish Metrics and Guardrails: Define, monitor, and optimize key performance indicators (KPIs) for the SE/FDE teams, incubation sales velocity, and partner services attach rates. ABOUT YOU * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * Proven GTM Leadership: 12+ years of experience in a Senior Director or VP-level capacity leading technical GTM, Product Management and/or Solutions Engineering within a prominent B2B SaaS environment (ideally within the ITSM, ESM spaces). * The "Startup" Mindset: A highly entrepreneurial, proactive builder who is comfortable operating with ambiguity and possesses a strong "player-coach" mentality—willing to roll up your sleeves to map out a technical architecture or pitch to a CIO. * Deep Technical Credibility: Strong background managing highly technical field resources (SEs, FDEs, or Solutions Architects) and a deep understanding of enterprise integrations, APIs, and SaaS architecture. * Market-Driven Product Vision: While formal Product Management (PM) experience is optional but preferred, you have a proven track record of translating complex customer and market needs into structured, actionable product requirements and priorities. * Commercial & Strategic Muscle Selling into IT Buyers: Demonstrated success selling to the IT buyer, managing a business unit's P&L, and designing scalable GTM frameworks. * Masterful Communicator: Exceptional ability to distill highly technical concepts into clear, value-driven narratives for executive stakeholders, cross-functional partners, and customers alike. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $399,000 - $470,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales/GTM roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.   #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.