B2B Marketing Lead Nordics

Index

YOUR MISSION ABOUT THE ROLE The Head of Revenue at Index is responsible for leading and scaling all revenue-driving initiatives across Lead Generation, Marketing, and Sales. This role is both strategic and operational: you will design the growth roadmap, build predictable acquisition channels, optimize the sales funnel, and ensure we consistently grow new business and customer value.  You will lead teams, own targets, and drive experiments that accelerate Index’s expansion into new markets and customer segments. KEY RESPONSIBILITIES 1. GROWTH STRATEGY & LEADERSHIP * Develop and execute a comprehensive growth strategy covering lead generation, marketing, sales, customer expansion, and new opportunities. * Define growth targets, KPIs, and revenue goals. * Identify market trends, new verticals, and opportunities for expansion. * Lead, mentor, and develop the growth teams (Lead Gen, Marketing, Sales). 2. LEAD GENERATION OWNERSHIP * Build and scale predictable inbound and outbound lead-generation engines. * Identify high-converting lead sources and optimize based on ROI. * Work closely with RevOps to ensure high-quality lead flow and strong conversion rates. * Oversee the performance and evolution of sourcing channels. 3. MARKETING & BRAND GROWTH * Oversee brand strategy, campaigns, email marketing, nurturing, and content. * Ensure consistent visibility across digital platforms and targeted markets. * Build campaigns that increase awareness, engagement, and inbound lead volume. * Partner with Product/Delivery teams to craft value propositions that resonate with prospects. 4. SALES ACCELERATION * Own the performance of the sales team, including pipeline growth, win rates, and revenue delivery. * Ensure efficient processes from lead qualification to close. * Implement a strong feedback loop to increase sales effectiveness (playbooks, objection handling, scripts, etc.). * Track performance metrics, coach team members, and implement improvements. 5. FUNNEL & CONVERSION OPTIMIZATION * Identify bottlenecks in the acquisition funnel and implement solutions to improve: * MQL → SQL conversion * Meeting → Proposal conversion * Proposal → Close rates * Sales cycle speed * Run experiments (A/B tests, new channels, new pitches) to accelerate growth. * Collaborate with RevOps to ensure clean data and transparent reporting. 6. CROSS-FUNCTIONAL COLLABORATION * Work closely with RevOps, Customer Success, Delivery, and Leadership. * Align growth initiatives with company goals and operational capabilities. * Provide insights from the market to support product development and service offerings. 7. CUSTOMER EXPANSION & RETENTION * Identify upsell, cross-sell, and expansion opportunities within existing accounts. * Build growth programs for existing clients to increase lifetime value. * Support Customer Success with strategies for renewal and long-term retention. YOUR PROFILE REQUIRED SKILLS & QUALIFICATIONS * Proven experience as Head of Growth, Growth Lead, Director of Growth, or equivalent. * Strong background in lead generation, sales strategy, or marketing leadership. * Strong data-driven mindset: ability to interpret metrics and act on insights. * Experience in a fast-paced, high-volume B2B environment (recruitment, SaaS, staffing, or services). * Ability to inspire, lead, and grow teams. * Excellent communication skills and stakeholder management abilities. * Strategic thinker with strong execution discipline. PREFERRED QUALIFICATIONS * Experience scaling growth teams from early or mid-stage companies. * Experience testing and launching new acquisition channels. * Familiarity with CRM, automation tools, and growth analytics. * Understanding of international markets (EU, US, UK, Nordics is a plus).

ElevenLabs

ABOUT ELEVENLABS ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: * ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. * ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. * ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. HOW WE WORK * High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. * Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. * AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. * Excellence everywhere: Everything we do should match the quality of our AI models. * Global team: We prioritize your talent, not your location. WHAT WE OFFER * Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. * Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. * Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend. * Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. * Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. * Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. ABOUT THE ROLE We are seeking a seasoned Growth Marketer to lead our expansion into Central and Eastern Europe. We need a builder who is comfortable with the "zero-to-one" phase of regional growth. You will be the local "Source of Truth" for marketing, acting as a creative, an analyst, and an operator all at once. You should be someone who enjoys the complexity of multi-lingual markets and has the drive to implement projects from start to finish while owning the outcome entirely. YOUR RESPONSIBILITIES * Regional Growth Engine: Make sure Central and Eastern Europe B2B grows through aggressive lead generation and brand awareness. * Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise. * Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region. * Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting. * Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations. * Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the Spanish and Italian business cultures. REQUIREMENTS * Fluent Polish speaker. * Fluent English speaker. * Ownership Pedigree: You have implemented marketing projects from start to finish and held yourself accountable for the ROI. * Entrepreneurial Background: You have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment. * Thrives in Chaos: You are energized by a dynamic, ever-changing environment and can manage multiple workstreams without losing focus. * The "Jack of All Trades": Broad knowledge in growth marketing, ranging from numbers analysis and performance knowledge to campaign planning and event organizing. * DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations. BONUS EXPERIENCE * Proficiency in cold email, SEO, or affiliate management. * Product marketing sense and design skills. * Deep understanding of the Southern European tech ecosystem and buying-cycle shifts. WHAT WE OFFER * Innovative culture & growth paths. * Annual discretionary L&D stipend & social travel stipend. * Annual company offsite. * Monthly co-working stipend. This role is remote-friendly within Poland (Warsaw is preferred). #LI-Remote

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE MARKETING & COMMUNICATIONS TEAM Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own. ABOUT THE ROLE This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard.   WHAT YOU’LL DO * Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term * Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions * Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral * Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace * Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals * Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership * Develop your team, create clear accountability, and foster an environment where strong marketers do their best work   IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition * A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies * B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI * Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic * Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority * Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that * A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best workExpected salary ranges * For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $332,400 - $430,100 Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.