
Coupang · Seoul
Description We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out...
Description
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without
Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the
multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that
established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels
us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurs
surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people who like to
get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company
grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break
traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Coupang is looking for a seasoned product manager to define and execute the product strategy for the growth of Coupang’s Audience
Network, Offsite Ads, and Coupang Play(OTT) Ads Product.
priorities
owners
strategy with the team to build a best in class retail focussed audience network
Qualifications
Recruitment Process and Others
Recruitment Process
other circumstances.
stage.
Details to Consider
the application process.
treatment for employment in accordance with applicable laws.
communicated to the candidate at the appropriate time before the offer.
be either skipped, shortened or extended if necessary for business purposes.
Privacy Notice
below.
Document Return Policy
1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the
Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply
where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those
documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural
disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job
applicant.
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2
above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring
Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of
identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address
via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2
above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion
of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed
immediately in accordance with the Personal Information Protection Act.
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise
not applicable.
Director of Product Management, Catalog About Coupang We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did we ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we're collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. About the Team The Coupang Catalog Team is responsible for hosting billions of products in Coupang's catalog and the dynamic processing of hundreds of millions of updates to provide the source of truth that powers the online buying experience for millions of customers. We strive to deliver a world-class platform for our customers to find and discover complete, accurate and trustworthy product information without friction and at the lowest price. We continually invest in the latest technologies to ensure the scalability, precision and reliability at scale of these critical systems. The role is currently based out of Seoul, South Korea (open to expats). About the Role The Director of Catalog Product will be responsible for using the breadth and depth of knowledge and understanding of the last technologies such as Gen AI, ML or any other relevant technologies such as NLP/NLU, Deep Learning, Neural Networks, LLM, Speech/Image Recognition, Computer Vision, Algorithmic Modeling etc. to design, build, grow and scale a diverse portfolio of products, tools and features related to Coupang's vast catalog ensuring that the best items are presented to the customers. This is a dynamic, rapidly evolving and complex ecosystem, and thus the person hired for this role will be comfortable dealing with high degree of complexity and working with a large cohort of stakeholders internationally across South Korea, China and the US. These stakeholders include Retail and Pricing Product, 3P Marketplace, Search & Discovery, and Finance. S/he will directly manage a team of Product Managers (scaling the team over time) and work closely with engineering and data science teams in Seoul and Shanghai (50+ FTEs). Role Overview * Play a leadership role in setting the vision and product roadmap for Coupang's Catalog platform; * Responsible for the entire product life cycle from strategic planning to implementation; * Prioritize and create a future roadmap of projects and initiatives, considering the necessary trade-offs and optimizing for Customer experience. This will likely include the development of a next generation suite of tools to automate our Catalog processes; * Drive alignment with a wide variety of stakeholders, including executives in engineering, data science, product, operations, and infrastructure to achieve the above goal; * Review metrics and proactively seek out new and improved data/mechanisms for visibility on performance and greater optimization; Basic Qualifications: * Successful track record (10+ years) of developing innovate new products, and taking them to market, for a tier 1 technology player. * Experience creating product roadmap(s) from conception to launch, driving the product vision, defining the GTM strategy, and leading design discussions. * Experience leading, driving, launching and managing projects with at one of the targeted workloads: Gen AI; ML; NLP/NLU; Deep Learning; LLM; OCR; or any other relevant technologies * Understanding of the AI/ML software stack and ML frameworks (strongly preferred). * Experience managing day-to-day technical and design direction for large scale systems * Hands on experience working in an agile environment with a rapid iteration cadence (Launch new products and features, test their performance, and iterate quickly). * Track record of using data and quantitative research methodologies to inform decision-making across the entire product design process/ lifecycle. * Understanding of the complexities of a marketplace/consumer platform model. * Experience working with multiple teams across different geographies. * Startup experience OR experience working in a fast-paced environment(preferred). * Domain expertise in any of the following: Catalog, Pricing, Search, or Recommendation systems. Recruitment Process and Others: Recruitment Process * Application Review - 1st Interview - Virtual Onsite Interviews - Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Things to Consider * This job posting may be closed prior to the stated end date for application if all openings are filled. * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. * Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants. Privacy Notice * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. * https://www.coupang.jobs/en/privacy-policy/ Document Return Policy * This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. * A job applicant, who has applied but not been finally selected for a position at Coupang (the “ Company ”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. * A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email (recruitingops@coupang.com) In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. * In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. Equal Opportunities for All Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.
Company Introduction We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Digital Customer Experience * Our vision is to make Coupang the destination to find, explore, research, and buy any product. The Customer Experience Product team builds technology to create magical moments for our customers and ensuring an amazing shopping experience across all platforms. We are obsessed about improving every step of the conversion funnel, from the moment Customers sign up for a new account to finding the product they’re looking for and completing the purchase. About The Role * Will lead Product initiatives along with Analytics, UX, and Experimentation teams that enhance Coupang’s core consumer experience across all platforms. * Define and execute the product vision for LLM-based CX in the core customer journey of Coupang App. * Lead end-to-end product development, from ideation to launch, for AI-powered tools that automate and personalize customer experience * Partner with ML and engineering teams to build scalable infrastructure for training, fine-tuning, and deploying LLMs. * Collaborate with design teams to ensure generated content meets UX guidelines. * Drive experimentation and optimization using A/B testing, reinforcement learning, and feedback loops. * Ensure compliance with privacy, ethical AI, and data governance standards. * Monitor industry trends and emerging technologies to inform product strategy. What We’re Looking For * Bachelor’s or Master’s degree in Computer Science, Engineering, AI/ML, or a related field. * 7+ years of product management experience, with 3+ years in AI/ML and B2C experience * Proven track record of building and scaling AI-powered products, ideally involving LLMs or generative models. * Deep understanding of generative AI, prompt engineering, model fine-tuning, and evaluation metrics. * Strong analytical skills and familiarity with experimentation frameworks and causal inference. * Excellent communication and leadership skills, with the ability to influence across functions and levels. * Entrepreneurial mindset with a bias for action and a passion for innovation. Recruitment Process and Others: Recruitment Process * Application Review - 1st Interview - Virtual Onsite Interviews - Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Things to Consider * This job posting may be closed prior to the stated end date for application if all openings are filled. * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. * Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants. Privacy Notice * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. * https://www.coupang.jobs/en/privacy-policy/ Document Return Policy * This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. * A job applicant, who has applied but not been finally selected for a position at Coupang (the “ Company ”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. * A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email (recruitingops@coupang.com) In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. * In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. Equal Opportunities for All Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Powered by an outstanding end-to-end e-commerce and logistics network and a fanatical culture of customer centricity, Coupang has broken tradeoffs around speed, selection, and price. Today, we provide exceedingly fast shipping speeds on millions of items including fresh groceries, delivered within hours nationwide, 365 days a year. We are doing this for millions of consumers in Korea. Korea is home to one of the largest and fastest growing e-commerce opportunities anywhere in the world. We have been named as one of the ‘50 Smartest Companies in the World’ by MIT Technology Review, and as one of Forbes magazine’s ‘30 Global Game Changers.’ In 2020, we placed second on CNBC’s ‘Disruptor 50’ list. JOB OVERVIEW Coupang Pay is transforming the digital payments experience at massive scale—powering millions of secure transactions every day across Coupang.com, Coupang Eats, and our ecosystem of merchants and partners. We are building fast, reliable, and innovative fintech solutions that serve both consumers and businesses across Korea and beyond. We are seeking a Sr.Staff Software Engineer who is both a visionary technical leader and a hands-on builder. This role combines architectural ownership, full-stack development, and distributed systems expertise to deliver payment systems with industry-leading scale, resiliency, and speed. KEY RESPONSIBILITIES Hands-on Architecture & Development * Architect, design, and implement complex, distributed, cloud-native systems spanning frontend, backend, APIs, data pipelines, and infrastructure. * Write and review production-grade code; optimize critical paths for performance, reliability, and correctness. * Lead by example in code quality, observability, CI/CD, and security. Operate at Scale & Speed * Deliver mission-critical features to millions of users with rapid iteration while maintaining high availability and data integrity. * Optimize systems for concurrency, throughput, and cost efficiency under heavy global loads. * Participate in on-call rotation and drive continuous improvements in reliability and incident prevention. Full-Stack & Distributed Systems Leadership * Own large-scale payment microservices, event-driven pipelines, caching systems, and real-time APIs. * Guide teams across web/mobile frontends, middleware, and backend services to ensure cohesive and performant experiences. * Spearhead adoption of best practices in distributed computing, fault tolerance, and multi-region scaling. Innovation & Emerging Technology * Drive adoption of AI/ML technologies—build or integrate AI agents and intelligent automations into payment workflows. * Stay ahead of fintech innovation, evaluating and deploying new technologies to improve customer experience and system resilience. Leadership & Mentorship * Mentor senior engineers and Sr.Staff-level peers, fostering a culture of innovation, technical rigor, and rapid delivery. * Collaborate cross-functionally with product, design, and infrastructure leaders to shape both technical vision and product strategy. QUALIFICATIONS * Bachelor’s degree in Computer Science, Software Engineering, or related field. * 12–15+ years of software engineering experience, with proven success in large-scale distributed systems. * Deep expertise in full-stack development (Java, Go, Python, JavaScript/TypeScript, or equivalent). * Hands-on architecture and design experience with microservices, event-driven systems, APIs, and real-time data processing. * Strong fundamentals in algorithms, data structures, concurrency, and system design. * Proven ability to deliver rapidly and reliably in fast-paced, high-growth environments. PREFERRED QUALIFICATIONS * Master’s or PhD in Computer Science or related technical discipline. * Payment systems experience at top global fintech companies (e.g., Stripe, PayPal, Razorpay, JusPay, AliPay, Visa, Adyen, Square, Mastercard). * Hands-on experience building and deploying AI Agents (GenAI, RAG, workflow automation, LLMs) into production-scale systems. * Deep knowledge of distributed microservices, cloud-native architectures (Kubernetes, containerization, serverless), and multi-region scaling. * Experience in dealing with and resolving the issues that occur when an organization grows in size and the systems get complicated * Publications, patents, or open-source contributions in distributed systems, payments, or AI applications. * Fluent English (Korean a plus); strong communication skills with global stakeholders. WHY COUPANG PAY? * Shape the future of digital payments in one of the world’s fastest-growing e-commerce ecosystems. * Own mission-critical systems serving millions of customers at global scale. * Work in an inclusive, high-impact culture that values innovation, speed, and craftsmanship. * Competitive compensation, equity, benefits, and continuous learning opportunities. JOIN US TO BUILD THE CORE OF NEXT-GENERATION FINTECH AT SCALE. Recruitment Process and Others Recruitment Process * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider * This job posting may be closed prior to the stated end date for application if all openings are filled. * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. * Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. * We are proud to offer equal opportunities for all applicants. * Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met. * Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. this will be communicated to the candidate at the appropriate time before the offer. * This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. Privacy Notice * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below. https://privacy.coupang.com/en/land/jobs/ Document Return Policy 1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. 2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupangpay.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. 4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.