
Coupang · Taipei
職務摘要(Job Description Summary) 主導公司整體行銷策略制定,透過分析行銷活動成效,提出改善方案與優化方向,以支持 Coupang 中長期商業策略及業績目標的達成 主要工作內容(What You Will Do) 1. 以顧客體驗為核心 每天以提升 Customer Experience 為出...
職務摘要(Job Description Summary)
主導公司整體行銷策略制定,透過分析行銷活動成效,提出改善方案與優化方向,以支持 Coupang 中長期商業策略及業績目標的達成
主要工作內容(What You Will Do)
每天以提升 Customer Experience 為出發點。
依據 Merchandising Calendar:
職位概述(Role Overview) Coupang 正重新定義購物體驗,而我們的程式化廣告(Programmatic Ad)產品正驅動新一代電商整合。 我們正在尋找一位具策略思維的客戶經理(Account Manager),負責管理台灣的聯盟夥伴(Affiliate partners)。此職位將專注於發展與優化媒體/網站夥伴關係、推動更深入的 API 整合,以及透過 Coupang 的聯盟技術(Affiliate Technologies)挖掘長期變現機會。 你將與產品、工程與合作夥伴團隊密切合作,以最大化合作夥伴績效、營收成長與整合深度。 工作內容(What You Will Do) 1. 夥伴成長與帳戶管理(Partner Growth & Account Management) * 負責並拓展台灣地區 App 與網站媒體夥伴組合 * 推動既有帳戶的營收成長、留存與業務擴展 * 發掘升級機會,將夥伴從基礎展示型變現(display)提升至 API 驅動的電商整合模式 * 與產品、工程及商務團隊等關鍵利害關係人建立長期穩定關係 * 作為合作夥伴的主要聯絡窗口與信任顧問 2. 技術解決方案顧問與整合優化(Technical Solution Consulting & Integration Optimization) * 作為策略顧問,協助媒體夥伴優化 Coupang 搜尋與推薦 API 的整合效果 * 與夥伴工程團隊合作,提升整合品質、資料流與整體效能 * 分析績效數據,提出優化建議以提升轉換率、互動率與變現能力 * 與 Coupang 內部產品與工程團隊跨部門合作,解決問題並推動功能優化 3. 營收優化與程式化策略(Revenue Optimization & Programmatic Strategy) * 運用對 SSP(供應方平台)、程式化生態與競價模式的理解,優化夥伴變現成果 * 協助夥伴從傳統模式(waterfall / display)轉型至進階的程式化 + API 驅動模式 * 探索成長槓桿,包括流量分群、版位策略與推薦邏輯優化 * 使用 Dashboard 或 SQL 追蹤與管理關鍵商業指標 4. 夥伴成功與策略發展(Partner Success & Strategic Development) * 為重點夥伴制定帳戶策略與成長藍圖 * 監控夥伴健康度,辨識風險並主動推動留存策略 * 分享市場洞察與最佳實務,提升夥伴整體表現 * 必要時支援新夥伴 onboarding,並著重長期成長與規模擴展 基本資格與能力(Basic Qualifications & Skills) * 8 年以上 Account Management、Partner Management 或 Business Development 經驗(需具備 AdTech / Programmatic / 行動變現領域背景) * 熟悉媒體變現模式、SSP 及程式化廣告生態系 * 具備管理與成長策略型或企業級客戶的經驗 * 能將商業需求轉化為技術解決方案與整合策略 * 能與技術團隊討論 API、資料流與系統整合相關議題 * 具備強烈數據分析思維,能以數據與績效驅動決策 Company Introduction Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” Role Overview Coupang is reimagining the shopping experience, with our Programmatic Ad products driving next-generation commerce integrations. We are looking for a strategic Account Manager to manage our affiliate partners in Taiwan. This role focuses on growing and optimizing publisher relationships, driving deeper API integrations, and unlocking long-term monetization opportunities through Coupang’s Affiliate Technologies. You will work closely with product, engineering, and partner teams to maximize partner performance, revenue growth, and integration depth. What You Will Do 1. Partner Growth & Account Management * Own and grow a portfolio of app and web publisher partners in Taiwan * Drive revenue growth, retention, and expansion across existing accounts * Identify upsell opportunities by expanding partners from basic display monetization to API-based commerce integration * Build strong, long-term relationships with key stakeholders including Product, Engineering, and Business teams * Act as the primary point of contact and trusted advisor for partners 1. Technical Solution Consulting & Integration Optimization * Serve as a consultative partner to help publishers optimize integration of Coupang’s Search & Recommendation APIs * Collaborate with partner engineering teams to improve integration quality, data flow, and performance outcomes * Analyze performance data and recommend adjustments to maximize conversion, engagement, and monetization yield * Work cross-functionally with Coupang product and engineering teams to resolve issues and roll out enhancements 1. Revenue Optimization & Programmatic Strategy * Leverage understanding of SSPs, programmatic ecosystem, and bidding models to improve partner monetization outcomes * Help partners optimize yield by transitioning from legacy models (waterfall / display) to more advanced programmatic + API-driven models * Identify growth levers including traffic segmentation, placement strategy, and recommendation logic * Track and manager key business performance metrics using Dashboard or SQL 1. Partner Success & Strategic Development * Develop account plans and growth roadmap for key partners * Monitor partner health, identify risks, and proactively drive retention strategies * Share market insights and best practices to elevate partner performance * Support onboarding of new partners when needed, but with a focus on long-term success and scaling Basic Qualifications & Skills * 8+ years of experience in Account Management, Partner Management, or Business Development within AdTech / Programmatic / Mobile Monetization * Strong understanding of publisher monetization, SSPs, and programmatic advertising ecosystem * Experience managing and growing strategic or enterprise-level accounts * Ability to translate business needs into technical solutions and integration strategies * Comfortable discussing API concepts, data flow, and system integration with technical stakeholders * Strong analytical mindset with ability to drive decisions through data and performance metrics * Native Mandarin and professional English proficiency Recruitment Process and Others Recruitment Process * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider * This job posting may be closed prior to the stated end date for application if all openings are filled. * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. * Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. Privacy Notice * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
Coupang酷澎正在改變顧客的日常生活,我們的願景是創造一個讓人們不禁自問: 「沒有Coupang酷澎,怎麼生活?」的世界。Coupang酷澎創立的初衷是渴望把購物、飲食和生活變得比以往更便利。秉持初心,我們正在顛覆數十億美元規模的商業模式。作為全球發展最快速的零售公司之一,我們在商業界樹立了可靠的聲譽和存在。 擁有新創公司的文化,配上大型全球上市公司的資源優勢,這使我們能夠持續創新和快速推出新服務。在Coupang酷澎的每一天都令人振奮,你可以發揮創造力,親身參與、見證自己和團隊的成長。 我們的使命是打造商業的未來,挑戰傳統,突破極限。如果你渴望在不斷變化的高科技世界中創造影響力,那麼現在就加入我們吧。 我們正在尋找一位經驗豐富的搜索和購物專家,加入我們的成長行銷團隊。該職位將主要負責Google平台上的搜索和購物廣告活動,旨在推動業務增長和提升品牌知名度。 職位: Principal, Business Marketing (Search Advertising) 主要職責: 搜索廣告管理: 設計、實施和優化Google Ads搜索廣告活動。 進行關鍵字研究,確保廣告活動針對最相關的搜索詞。 分析和報告廣告活動的績效,提出改進建議。 購物廣告管理: 管理和優化Google Shopping廣告活動。 確保產品數據反映最新的庫存和價格信息。 監控和分析購物廣告的效果,調整策略以提高轉化率。 數據分析與報告: 使用Google Analytics和其他分析工具,監控網站流量和用戶行為。 生成定期報告,提供有關廣告活動績效的深入見解。 根據數據分析結果,制定和調整行銷策略。 協作與溝通: 與內部團隊和外部合作夥伴緊密合作,確保廣告活動與整體行銷策略一致。 提供專業建議和培訓,幫助團隊成員提升技能。 任職要求: 擁有市場行銷、商業或相關領域的學士學位。 至少8年的Google Ads和Google Shopping廣告管理經驗。 熟悉數據分析工具,如Google Analytics。 優秀的溝通和協作能力,能夠在快節奏的環境中工作。 具備創新思維,能夠提出並實施有效的行銷策略。 加分項: 擁有Google Ads認證。 具備電子商務行業經驗。 招募流程 申請資格審核 – 電話面試 – 2場視訊面試 – 錄取通知 招聘流程的確切性質可能會根據具體工作而有所不同,並且可能會因日程安排或其他情況而發生變化。 面試時間表和結果將透過電子郵件地址通知應徵人員。 需要考慮的事項: 如果空缺職位已填補,則此職位發布可能會在規定的申請結束日期之前關閉。 如果發現候選人在申請過程中提交了虛假信息,Coupang 有權撤銷聘用邀請。 Coupang 不歧視殘疾申請人或退伍軍人。 我們很自豪能為所有申請人提供平等的機會。
Key Responsibilities * Strategic Growth Management: Partner with large sellers to increase selection and exposure on the platform, which in turn will drive customer reviews and long-term repeat purchase rates. * Visibility & Exposure Optimization: Advise sellers on utilizing platform-driven exposure tools to feature products in high-traffic areas such as the site homepage, daily deal sections, and specialized category pages. * Data-Driven Pricing Strategy: Leverage internal marketplace data to recommend optimized pricing levels that are predicted to drive maximum sales volume and improve eligibility for premium site placement. * Portfolio Health & Eligibility: Monitor seller performance to ensure products meet essential benchmarks, such as maintaining specific recent sales volumes and stock levels required for promotional eligibility. * Logistics & Fulfillment Advisory: Guide sellers on shipping standards, including the implementation of free shipping models which are preferred by customers and often serve as a prerequisite for enhanced platform exposure. Required Qualifications & Skills * Marketplace Expertise: Extensive experience in eCommerce account management, with a proven track record of scaling high-volume seller accounts. * Algorithmic Proficiency: Deep understanding of how personalized discovery algorithms and internal marketplace logic dictate product visibility to potential buyers. * Operational Agility: Ability to manage complex promotional lifecycles, from initial selection and condition setting to real-time performance tracking and post-promotion analysis. * Analytical Mindset: Strong ability to evaluate business performance based on price competitiveness, fulfillment speed, and inventory health. * Stakeholder Communication: Excellent interpersonal skills to provide clear guidance on platform policies and help sellers navigate internal review processes.