
Coupang · Taipei
Coupang酷澎正在改變顧客的日常生活,我們的願景是創造一個讓人們不禁自問: 「沒有Coupang酷澎,怎麼生活?」的世界。Coupang酷澎創立的初衷是渴望把購物、飲食和生活變得比以往更便利。秉持初心,我們正在顛覆數十億美元規模的商業模式。作為全球發展最快速的零售公司之一,我們在商業界樹立了可靠的聲譽和存在。 ...
Coupang酷澎正在改變顧客的日常生活,我們的願景是創造一個讓人們不禁自問:
「沒有Coupang酷澎,怎麼生活?」的世界。Coupang酷澎創立的初衷是渴望把購物、飲食和生活變得比以往更便利。秉持初心,我們正在顛覆數十億美元規模的商業模式。作為全球發展最快速的零售公司之一,我們在商業界樹立了可靠的聲譽和存在。
擁有新創公司的文化,配上大型全球上市公司的資源優勢,這使我們能夠持續創新和快速推出新服務。在Coupang酷澎的每一天都令人振奮,你可以發揮創造力,親身參與、見證自己和團隊的成長。
我們正在尋找一位經驗豐富的搜索和購物專家,加入我們的成長行銷團隊。該職位將主要負責Google平台上的搜索和購物廣告活動,旨在推動業務增長和提升品牌知名度。
職位: Principal, Business Marketing (Search Advertising)
設計、實施和優化Google Ads搜索廣告活動。
管理和優化Google Shopping廣告活動。
使用Google Analytics和其他分析工具,監控網站流量和用戶行為。
至少8年的Google Ads和Google Shopping廣告管理經驗。
熟悉數據分析工具,如Google Analytics。
擁有Google Ads認證。
如果發現候選人在申請過程中提交了虛假信息,Coupang 有權撤銷聘用邀請。
Coupang 不歧視殘疾申請人或退伍軍人。 我們很自豪能為所有申請人提供平等的機會。
職位概述(Role Overview) Coupang 正重新定義購物體驗,而我們的程式化廣告(Programmatic Ad)產品正驅動新一代電商整合。 我們正在尋找一位具策略思維的客戶經理(Account Manager),負責管理台灣的聯盟夥伴(Affiliate partners)。此職位將專注於發展與優化媒體/網站夥伴關係、推動更深入的 API 整合,以及透過 Coupang 的聯盟技術(Affiliate Technologies)挖掘長期變現機會。 你將與產品、工程與合作夥伴團隊密切合作,以最大化合作夥伴績效、營收成長與整合深度。 工作內容(What You Will Do) 1. 夥伴成長與帳戶管理(Partner Growth & Account Management) * 負責並拓展台灣地區 App 與網站媒體夥伴組合 * 推動既有帳戶的營收成長、留存與業務擴展 * 發掘升級機會,將夥伴從基礎展示型變現(display)提升至 API 驅動的電商整合模式 * 與產品、工程及商務團隊等關鍵利害關係人建立長期穩定關係 * 作為合作夥伴的主要聯絡窗口與信任顧問 2. 技術解決方案顧問與整合優化(Technical Solution Consulting & Integration Optimization) * 作為策略顧問,協助媒體夥伴優化 Coupang 搜尋與推薦 API 的整合效果 * 與夥伴工程團隊合作,提升整合品質、資料流與整體效能 * 分析績效數據,提出優化建議以提升轉換率、互動率與變現能力 * 與 Coupang 內部產品與工程團隊跨部門合作,解決問題並推動功能優化 3. 營收優化與程式化策略(Revenue Optimization & Programmatic Strategy) * 運用對 SSP(供應方平台)、程式化生態與競價模式的理解,優化夥伴變現成果 * 協助夥伴從傳統模式(waterfall / display)轉型至進階的程式化 + API 驅動模式 * 探索成長槓桿,包括流量分群、版位策略與推薦邏輯優化 * 使用 Dashboard 或 SQL 追蹤與管理關鍵商業指標 4. 夥伴成功與策略發展(Partner Success & Strategic Development) * 為重點夥伴制定帳戶策略與成長藍圖 * 監控夥伴健康度,辨識風險並主動推動留存策略 * 分享市場洞察與最佳實務,提升夥伴整體表現 * 必要時支援新夥伴 onboarding,並著重長期成長與規模擴展 基本資格與能力(Basic Qualifications & Skills) * 8 年以上 Account Management、Partner Management 或 Business Development 經驗(需具備 AdTech / Programmatic / 行動變現領域背景) * 熟悉媒體變現模式、SSP 及程式化廣告生態系 * 具備管理與成長策略型或企業級客戶的經驗 * 能將商業需求轉化為技術解決方案與整合策略 * 能與技術團隊討論 API、資料流與系統整合相關議題 * 具備強烈數據分析思維,能以數據與績效驅動決策 Company Introduction Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” Role Overview Coupang is reimagining the shopping experience, with our Programmatic Ad products driving next-generation commerce integrations. We are looking for a strategic Account Manager to manage our affiliate partners in Taiwan. This role focuses on growing and optimizing publisher relationships, driving deeper API integrations, and unlocking long-term monetization opportunities through Coupang’s Affiliate Technologies. You will work closely with product, engineering, and partner teams to maximize partner performance, revenue growth, and integration depth. What You Will Do 1. Partner Growth & Account Management * Own and grow a portfolio of app and web publisher partners in Taiwan * Drive revenue growth, retention, and expansion across existing accounts * Identify upsell opportunities by expanding partners from basic display monetization to API-based commerce integration * Build strong, long-term relationships with key stakeholders including Product, Engineering, and Business teams * Act as the primary point of contact and trusted advisor for partners 1. Technical Solution Consulting & Integration Optimization * Serve as a consultative partner to help publishers optimize integration of Coupang’s Search & Recommendation APIs * Collaborate with partner engineering teams to improve integration quality, data flow, and performance outcomes * Analyze performance data and recommend adjustments to maximize conversion, engagement, and monetization yield * Work cross-functionally with Coupang product and engineering teams to resolve issues and roll out enhancements 1. Revenue Optimization & Programmatic Strategy * Leverage understanding of SSPs, programmatic ecosystem, and bidding models to improve partner monetization outcomes * Help partners optimize yield by transitioning from legacy models (waterfall / display) to more advanced programmatic + API-driven models * Identify growth levers including traffic segmentation, placement strategy, and recommendation logic * Track and manager key business performance metrics using Dashboard or SQL 1. Partner Success & Strategic Development * Develop account plans and growth roadmap for key partners * Monitor partner health, identify risks, and proactively drive retention strategies * Share market insights and best practices to elevate partner performance * Support onboarding of new partners when needed, but with a focus on long-term success and scaling Basic Qualifications & Skills * 8+ years of experience in Account Management, Partner Management, or Business Development within AdTech / Programmatic / Mobile Monetization * Strong understanding of publisher monetization, SSPs, and programmatic advertising ecosystem * Experience managing and growing strategic or enterprise-level accounts * Ability to translate business needs into technical solutions and integration strategies * Comfortable discussing API concepts, data flow, and system integration with technical stakeholders * Strong analytical mindset with ability to drive decisions through data and performance metrics * Native Mandarin and professional English proficiency Recruitment Process and Others Recruitment Process * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider * This job posting may be closed prior to the stated end date for application if all openings are filled. * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. * Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. Privacy Notice * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
職務摘要(Job Description Summary) 主導公司整體行銷策略制定,透過分析行銷活動成效,提出改善方案與優化方向,以支持 Coupang 中長期商業策略及業績目標的達成 主要工作內容(What You Will Do) 1. 以顧客體驗為核心 每天以提升 Customer Experience 為出發點。 • 先定義顧客需求 • 再反推解決方案 • 運用內外部數據了解顧客及市場 建立能讓顧客驚豔(WOW)的體驗。 2. 行銷活動與促銷規劃 與內外部團隊合作: • 發想行銷活動 • 制定促銷計畫 • 執行站內 Campaign 依據 Merchandising Calendar: • 規劃活動 • 追蹤成效 • 透過數據分析持續優化客戶體驗 3. 負責核心營運指標 • 設定並管理關鍵 KPI: • 業績指標(Top Line) • Orders(訂單數) • GMV(Gross Merchandise Value,商品交易總額) 顧客行為指標 • Inflow(流量導入) • Conversion(轉換率) • Retention(留存率) • 其他相關指標 制定並執行策略以達成目標。 4. 跨部門流程優化 建立及優化工作流程: • Business Team • Marketing Team • Category Team • Design Team • Product Team 提升協作效率及執行速度。
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. WHAT IS THE ROLE : Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Search. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go-to-market strategies. The successful candidate will collaborate with various teams to position Elastic's offerings effectively against competitors, ensuring the organization remains competitive in a dynamic market. The ideal candidate brings a strong mix of technical, business and communication ability, particularly in the Search market. You have a deep understanding of Search solutions including the users and buyers of those products. You thrive in ambiguity, think critically, and can dive deep to deliver valuable insights. You excel at communicating across levels, from technical experts to senior executives, and are skilled at turning data into impactful messaging for different audiences. WHAT YOU WILL BE DOING : * Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance. * Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence. * Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions. * Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation. * Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions. * Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations. * Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features. * Participate in industry events to monitor trends and advise on competitive shifts. WHAT YOU BRING : * Understanding of the Search market, key players, technologies and trends. * Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry. * Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses. * Experience translating technical features into compelling business value for diverse audiences. * Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, and leadership. * Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively. * Background in engineering, computer science, or equivalent experience is helpful but not required. Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $135,700—$214,700 USD The typical starting salary range for this role in the select locations listed above is: $163,100—$258,100 USD ADDITIONAL INFORMATION - WE TAKE CARE OF OUR PEOPLE As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. * Competitive pay based on the work you do here and not your previous salary * Health coverage for you and your family in many locations * Ability to craft your calendar with flexible locations and schedules for many roles * Generous number of vacation days each year * Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service * Up to 40 hours each year to use toward volunteer projects you love * Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement.