Paid Social & Display - Performance Marketing Specialist

1st Formations

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution. This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI. Key Responsibilities Performance & Acquisition • Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution • Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager • Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition • Drive continuous improvement in channel-level ROI and report results to senior leadership Content & SEO • Lead and develop two Senior Content Managers and oversee all freelance content production • Set editorial strategy aligned to search intent, SEO priorities, and conversion goals • Ensure content output — written, video, and social — serves acquisition objectives across all six websites • Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation Paid Media & Affiliate • Own paid media strategy and budget across search, display, and social channels • Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking Social Media & Video • Provide strategic direction for social media and video content, keeping output commercially relevant • Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition Cross-Functional Collaboration • Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time • Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance • Contribute to website strategy What We Are Looking For • Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business • Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics • Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion • Fluency in paid media channels (PPC, paid social) with budget management experience • Experience with affiliate marketing programme management • Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this • Data-literate: comfortable interpreting analytics and making decisions based on performance data • Experience working across multiple websites or digital properties • Familiarity with company formation, legal services, or fintech verticals • Experience working alongside digital/technical teams on CRO and UX-driven projects • Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director What We Offer * £90-110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

DEPT

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.  THE ROLE: Directors, Social are ultimately responsible for building and managing high-performing, efficient and effective teams to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention.  Directors, Social should be able to lead cross-functional teams to deliver excellent paid social strategy and performance recommendations for their clients based on DEPT’s best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses (not just digital) and they proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals. WHAT YOU’LL DO: * Developing the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices. * Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc. * Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success. * Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals.  * Staying up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency. * Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc. * Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward. * Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start. * Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team.  * Identifying succession plans for your team and cultivating talent development for upward mobility.   WHAT YOU BRING: * A minimum of 8 years’ paid social experience and a minimum 3 years of experience in a client-facing marketing role * MUST have B2B experience  * Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles * A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary. * The ability to audit an account and present actionable insights to a client * The ability to participate whether it is behind the scenes or client facing for business pitches representing paid social  * The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video) * Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements   WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.  Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $108,000—$155,000 USD

FirstMind

Creating and sharing content with in-depth knowledge, insights about psychology and behaviour to help companies and people in general thrive? Then this may be something for you.  Do you also thrive in a fast-paced environment where you will be responsible for sales, employee and leadership development? Do you want to be part of an exceptional organisation with talented, motivated, driven and committed people where developing people matters the most, and sharing information to help clients work better with their individuals? Then you should join our team. About FirstMind FirstMind emerged to build the world's best tool, and it’s based on 43 cognitive studies and 9 behavioural studies from leading universities. These studies are made on 1.2 million people, to create the absolute best starting point for understanding people, their strengths, challenges, motivation, etc., to create strong cultures and high performing teams. Today, FirstMind works with top Danish businesses, helping everything from the British police and the Danish military, to startups and more established companies to make better and stronger people's decisions. What we offer you As our (job) you get the unique opportunity to take ownership of our content. You’ll be working in-person in your HQ in London where you will constantly be pushed out of your comfort zone. To ensure a never ending growth curve, we provide you with: * Opportunity of having a real impact - You’ll be getting operational experience in a start-up where both your work and the results are highly tangible and matter to the business. * Inspiration and guidance - A chance to work closely with our high performing team as well as with the CEO and founder of our company. * Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally. * Travel opportunity: You would be joining our conferences overseas. * Invaluable transferable skills - boost your interpersonal, research, organisation, outreach and project management skills through experience and training. Your Responsibilities Responsibilities in this job will vary however, they will be mostly centred around: * Email marketing: Manage copywriting, graphics, strategy and optimisation for our newsletter, product updates and exclusive promotions. * Social media growth management: Manage and grow our LinkedIn - our largest channel to interact with our audience - and frequently test new content formats. We would also like you to help us leverage our content on YouTube and launch our Twitter. * Graphic design: You will be responsible for our visual identity across all of our marketing channels. We will make sure you’re equipped to do this in the best way possible. * Website: Design, SEO activities, UX optimisation. Work with us on improving and launching new formats that reflect our brand identity. * Analytics: To continuously measure and improve our performance metrics across channels. You will be working towards challenging targets and KPIs. * Paid advertising and PPC campaign management. * Synergy: To collaborate with the other departments to identify content worth sharing with our audience, and also to inform them of our brands’ progress. What we expect from you Please note that this job does not require any specific previous work experience as training is provided and we are looking to incorporate candidates across different levels of experience. However, we do require you to have a UK work permit. We also expect candidates to have obtained a bachelors or masters degree, or to be working towards obtaining university qualification. Furthermore, we are looking for candidates who: * Fluent in English and Danish * Have a relentless drive and desire to be the very best at what they do; * Possess and unparalleled work ethic with a high sense of urgency; * Take ownership of everything they do, are proactive and follow through on commitments; * Are curious about people and love to speak, build and nurture relations; * Are an excellent communicator (especially) verbally and in writing; * Are well-organised and display the ability to structure and prioritise their work. Startdate Flexible