Sökresultat för "Conversion rate optimisation"

Tryggsam befinner sig i en expansiv fas och vi söker nu en affärsorienterad Digital Growth Specialist. Rollen är perfekt för dig som trivs i en självständig miljö där du har ett helhetsansvar för att driva trafik, optimera våra onlineflöden och tekniskt förvalta våra landningssidor. Om rollen Som vår specialist inom digital tillväxt blir du den drivande kraften i att maximera våra konverteringsflöden. Eftersom vi i dagsläget inte har en intern marknadsavdelning, förväntas du axla ett brett ansvar som spänner från trafikanskaffning till teknisk implementering och löpande optimering. En central del av din vardag innebär att använda AI-baserade utvecklingsverktyg (Vibecoding) för att effektivt bygga, underhålla och vidareutveckla våra digitala gränssnitt. Huvudsakliga ansvarsområden Konverteringsoptimering (CRO): Analysera och optimera våra befintliga onlineflöden för att öka antalet avslut och maximera kundnyttan. Teknisk utveckling via Vibecoding: Ansvara för uppbyggnad och underhåll av landningssidor och sajter genom AI-assisterad programmering och moderna utvecklingsverktyg. Trafikdrivning: Strategiskt och operativt arbeta med att leda relevant trafik till våra digitala kanaler. Dataanalys och uppföljning: Kontinuerligt mäta, utvärdera och rapportera resultat baserat på uppsatta KPI:er för att säkerställa högsta möjliga ROI. Din profil Vi söker en resultatdriven person med en stark entreprenöriell ådra. Du är tekniskt intresserad och har förmågan att omsätta data till konkreta åtgärder som driver försäljning. Kvalifikationer Dokumenterad erfarenhet av digital marknadsföring och konverteringsoptimering. Erfarenhet av, eller ett stort intresse för, AI-driven utveckling (Vibecoding) för snabb och effektiv leverans. God analytisk förmåga och vana att arbeta i analys- och spårningsverktyg. Ett självständigt arbetssätt med förmåga att prioritera insatser som ger direkt affärsnytta. Vi erbjuder Tryggsam erbjuder en roll med stora påverkansmöjligheter och korta beslutsvägar. Du får friheten att forma din egen arbetsvardag och använda den senaste tekniken för att skapa mätbara resultat i ett bolag med hög ambition. Ansökan Urval sker löpande. Välkommen att skicka din ansökan bestående av CV och ett personligt brev där du beskriver hur du tidigare har arbetat med konvertering och teknik för att skapa tillväxt. OM OSS Vi på Tryggsam kompletterar försäkringar med personnära, smarta säkerhetstjänster! I över ett decennium har Tryggsam varit en pålitlig partner som kompletterar försäkringar med innovativa tjänster. Våra 70 medarbetare i Stockholm hjälper dagligen över 70 000 kunder. VÅRA SITER https://kredscore.se /// https://tryggsam.com /// https://riktiga.se /// https://tryggsam-recenssioner.se

We’re looking for a Growth-oriented Product Manager to lead our website team and elevate Natural Cycles’ website experience. In this role, you will own the full pre-signup web funnel, from first impression to the moment a visitor decides to start sign-up. Your mission is to increase awareness, educate users, communicate our value, and ultimately drive more users into the funnel. You’ll blend product strategy, growth marketing instincts, and experimentation to uncover what resonates with different audiences and markets. Through rapid learning cycles, thoughtful landing page optimization, and cross-functional collaboration, you’ll meaningfully shape the company’s top-of-funnel growth. This role is perfect for you if you thrive on conversion rate optimization, experimentation, and data-driven product development. Your work will shape the very first steps of the user journey and have a direct impact on user acquisition, conversion, and how millions of people discover Natural Cycles. What you will be doing Own the pre-signup web funnel—shaping strategy and optimizing key website surfaces to clearly communicate value and drive users to start sign-up Run and evaluate A/B tests across messaging, layout, and UX to continuously improve conversion and accelerate learning Identify and act on conversion opportunities by analyzing traffic, funnel behavior, and user intent Collaborate closely with the Sign-up, Marketing, and Brand teams to ensure a seamless, aligned experience across the acquisition journey Use data and user insights to guide decisions, define success metrics, and validate hypotheses Drive a strong experimentation culture, championing a test-and-learn mindset across the team and cross-functional partners Write clear product requirements and drive execution with Engineering, Design, and QA to deliver fast, high-quality improvements What success looks like Increased website conversion and more users who click “Start Sign-up” Faster experimentation cycles with strong learnings Close alignment and smooth experience between Web and Sign-up flows Strong collaboration with Brand and Marketing on messaging & campaigns Clear narrative of successes, insights, and next bets What skills and experience we think you have Growth mindset & experimentation: You’re always seeking new ways to drive user acquisition, testing hypotheses through A/B experiments and conversion rate optimization leveraging experience in growth marketing, SEO/landing page optimization, and product-led growth User empathy & psychology: You deeply understand user needs, motivations, and behaviors, using insights to craft compelling narratives that drive conversion Commercial acumen: You have a solid understanding of subscription-based business models and key growth drivers Strong analytical skills: You excel at analyzing data, measuring KPIs, and making informed decisions. Hands-on experience with analytics tools: You’re comfortable working with Amplitude, Mixpanel, Google Analytics, or similar platforms Excellent organizational and strategic thinking skills: You can balance short-term impact with long-term vision, effectively prioritizing initiatives Great communication skills: You thrive in cross-functional teams and can clearly articulate insights, priorities, and strategies Leadership experience: You’re an experienced leader who provides clarity, fosters alignment, and empowers cross-functional teams toward impactful outcomes It's a plus if you also have: Experience in subscription or consumer health tech Knowledge of SEO or content marketing Experience optimizing funnels in multiple markets People management experience What we offer Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location Professional development - you will collaborate with industry leading developers, promoting continuous growth and skill enhancement Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development Location We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the Product Growth team is located in Stockholm.  How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.

We are seeking a Marketing Analyst to support and improve e-commerce performance by driving online sales, boosting conversion rates, and elevating the customer experience across multiple markets. The role focuses on optimizing product assortments, pricing strategies, promotional activities, and the overall user journey, while also supporting local teams in deploying and using the e-commerce platform effectively. You will work hands-on with data—analyzing performance, building dashboards, and uncovering insights to enhance marketing effectiveness. A key part of the role is understanding customer behavior, segmenting audiences, and contributing to stronger retention and customer lifetime value. You will collaborate closely with both global and regional teams to ensure alignment between strategy and execution. Success in this role requires a structured, analytical mindset, a strong focus on results, and the ability to communicate clearly in an international environment. Qualifications Bachelor’s degree in marketing, business, analytics, or a related field 5+ years of experience in marketing analytics, e-commerce, or business analysis Strong analytical skills with the ability to translate data into actionable insights Experience working in international or cross-market environments Technical skills Tools: Google Analytics, Tableau, Power BI, Excel Data: SQL, data visualization, statistical analysis E-commerce: funnel analysis, user experience (UX), conversion rate optimization (CRO) Start Date & Application: Start Date: 2026-05-01 End Date: 2027-05-01 Application Deadline: 2026-04-24 Remote Work: hybrid Location: Stockholm Contact Person: 0790 062 711 Selections and interviews are ongoing! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.

WHY SANA Sana is an AI lab bringing superintelligence to work. Our AI products are trusted by pioneering companies like Spotify, B Labs, Strava, Hinge Health, and Merck, and have served more than 1 million people worldwide. We believe advancing knowledge is the world’s most important problem to solve. From writing and the printing press to the internet and Google, the tools that accelerate access to knowledge define human progress. Yet workplace software hasn’t kept up. We’re building towards a world where knowledge is not only more accessible, but actively helps you accomplish more than you ever thought possible. If that future excites you, you’re in the right place. Come and do your life’s work with us. ABOUT THE ROLE We’re hiring a Growth marketing manager to join our Marketing team. This is a mid-level role for a hands-on marketer who can own paid acquisition, web experimentation, and conversion rate optimization across our key markets. You’ll sit at the intersection of performance marketing, growth, and web optimization: designing and running multi-channel campaigns, continuously improving our marketing website, and turning high-intent traffic into pipeline and revenue. You’ll partner closely with our broader Marketing, Design, and Commercial teams to drive measurable growth for both of Sana’s AI products. This role is ideal if you love going deep on data, running experiments end-to-end, and shipping iterative improvements that compound over time. WHAT YOU’LL DO Own performance and growth campaigns You will: * Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta (Facebook/Instagram), and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity generation. * Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS while hitting CAC and CPA targets. * Run systematic A/B and multivariate tests on ads, landing pages, and funnels to improve CTR, conversion rate, and downstream pipeline metrics. * Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas. Lead website and conversion rate optimization You will: * Own experimentation on Sana’s marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion. * Use quantitative data (GA4, behavioral analytics) and qualitative insights (session recordings, surveys, user feedback) to identify friction points and prioritize CRO opportunities. * Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience. * Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time. Build a robust growth analytics foundation You will: * Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments. * Own marketing tracking and attribution quality across web and paid media, partnering with RevOps to ensure accurate lead source, campaign, and opportunity data. * Analyze performance across the entire funnel—from first touch to closed-won—to identify where optimizations will have the largest impact, and communicate clear, data-backed recommendations to stakeholders. Collaborate across Growth and Commercial You will: * Work closely with Digital Marketing, Product Marketing, Design, and Sales to align campaigns and experiments with business priorities, launches, and target segments. * Partner with Sales on feedback loops around lead quality and pipeline, iterating targeting and messaging accordingly. * Support broader growth initiatives when needed, including content-driven campaigns, events, and partnerships, always with a focus on measurable impact. WHAT WILL HELP YOU THRIVE EXPERIENCE * 2–4 years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech. * Hands-on experience managing multi-channel paid campaigns (e.g. Google Ads, LinkedIn Ads, Meta) with clear revenue or pipeline accountability. * Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar). SKILLS * Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms; familiarity with heatmapping/session replay and A/B testing tools (e.g. Hotjar, VWO, Optimizely, similar). * Comfortable building and maintaining dashboards in tools like Looker Studio, Sheets, or BI platforms to track performance and inform decisions. * Ability to translate complex data into clear, actionable insights and compelling stories for both marketing peers and commercial stakeholders. * Solid understanding of CRO principles, experimentation frameworks, and user-centered web design best practices. * Excellent written and verbal communication skills; you can craft succinct, conversion-focused messaging and present your recommendations with clarity and confidence. MINDSET * Analytical and hypothesis-driven: you enjoy dissecting complex problems, forming clear hypotheses, and validating them through experiments and data. * Outcome-oriented: you care deeply about impact on pipeline and revenue, not just activity metrics. * Builder mentality: comfortable with ambiguity, eager to help shape our digital growth and experimentation practices from the ground up. * High ownership and autonomy: you can independently prioritize, execute, and iterate, while knowing when to pull in collaborators. * Motivated by excellence: you set a high bar for your own work and are more interested in learning and improving than being right. NICE-TO-HAVE * Experience with Salesforce or similar CRM, and with marketing automation platforms (e.g. HubSpot, Marketo, similar). * Background working on complex B2B buying journeys or multi-stakeholder deal cycles. * Familiarity with SEO fundamentals and how they interact with UX and conversion. * Experience in AI, data, or developer tooling markets is a plus. WHAT WE OFFER * Help shape AI's future alongside brilliant minds from Google, Apple, Spotify, Notion, Slack, Databricks, and BCG. * Competitive salary complemented with a competitive RSU program. * Swift professional growth in an evolving environment, supported by a culture of continuous feedback and mentorship from senior leaders. * Work with talented teammates across 5+ countries, and global customers, from our beautiful office in Stockholm.

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Summer hiring notice: Due to summer vacations, we will begin the reviewing and interviewing process for this role from August. However, we encourage you to submit your application as soon as possible. THE ROLE: At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise. With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences. We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization. You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most. This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences. IN THIS ROLE YOU WILL: * Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations. * Improve discoverability through structured data and modern search practices, including AEO/SGE readiness. * Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends. * Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals. * Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported). * Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy. * Lead localization efforts so translated content meets search standards and delivers real, unique value in each market. * Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets. * Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations. Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic. * Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior. YOU’LL COLLABORATE CLOSELY WITH: * Website Growth Manager (priorities, goals, tracking, roadmap input) * Website Optimization / CRO (experiments on indexable pages, scaling winners) * Brand & PMM (themes, messaging, quality, and consistency) * Web PM & Developers (new templates/components, platform improvements) * Sales Enablement (enterprise personas/use cases and content needs) * Analytics (tracking validation, attribution, page-level reporting) WHAT WE’RE LOOKING FOR: You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform. * Strong experience in SEO and content growth, typically at least 8+ years. * Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals. * Proven track record growing organic traffic and converting that traffic into registrations and revenue. * Comfortable owning an SEO/content roadmap and delivering strategy + execution. * Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment). * Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics. * Strong commercial judgment: you know how to prioritize high-intent opportunities and focus on work that drives meaningful business impact, not just rankings. * Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences. Who are you: * The technical specialist: You have 8+ years of experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions. * AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale. * The change leader: You are a strong communicator who can lead cross-functional teams and act as a central point of enablement, clearing bottlenecks to execute fast. * Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution. REQUIRED TECHNICAL SKILL SET: * SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools. * Data & analytics: GA4, GSC, SQL, and Google Tag Manager. * CMS expertise: Deep hands-on experience with headless CMS architectures like Contentful or other. * Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization. NOT REQUIRED: * Swedish is not required (as daily work is carried out in English and the Mentimeter team currently boasts 50+ different nationalities) WHAT GOOD LOOKS LIKE (AFTER YOU’VE SETTLED IN) * High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time. * A reduction in content-to-live cycles through automation and modular CMS design. * Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant. * Localized pages rank well and convert in key markets. * CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy. A significant increase in organic traffic with a corresponding uplift in Conversion Rate (CvR) * Stakeholders across the business have better visibility into organic performance and stronger confidence in how search supports growth, empowered by transparent, proactive reporting. * An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences. ---------------------------------------------------------------------------------------------------------------------------------- 📍 Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our guideline is 3 days a week at the office. Please note that we do not offer relocation sponsorship for the position. 💡Our recruitment process: 1. Screening interview 2. Hiring Manager Interview 3. Business Case + Competence Interview on-site 4. Culture interview (incl. conducting a personality & logical ability tets) 5. References & Offer Not sure you tick every box? Apply anyway—great matches often come in surprising shapes. At Mentimeter where we currently boast over 50+ different nationalities, you'll be part of a culture that values creativity, innovation, and inclusivity. We believe in supporting our team members' growth and offering them the platform to excel. If you're eager to contribute to our mission and make a significant impact, we'd love to hear from you.   What Mentimeter can offer At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance. All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page AI and Hiring at Mentimeter At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. * AI does not screen or decide on candidates. *  There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person. * Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking. AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together. Culture at Mentimeter At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users. Learn more about our culture by visiting our Culture page. Review our Privacy Policy for more information.