Digitalenta AB

We are looking for an SEO Specialist to own and execute SEO analysis across the customer’s global e-commerce experience, from opportunity identification all the way to implementation follow-up. About the assignment You will identify opportunities to improve organic visibility and traffic across categories, products and editorial content. You work closely with internal SEO colleagues, content teams, e-commerce, product/tech teams and external agency partners, in a complex global organisation with multiple markets, stakeholders and dependencies. Tasks Own and execute SEO analysis across categories, products and editorial content Conduct keyword, search intent, competitor and performance analysis and translate findings into clear, actionable SEO recommendations Develop and optimise SEO content and category recommendations, including content briefs, metadata, internal linking and on-page optimisation Drive recommendations through to implementation together with content, e-commerce, product/tech and external agency partners Monitor SEO performance and search landscape developments, and communicate insights and recommended actions to relevant stakeholders Support ongoing SEO initiatives and experimentation, including evolving ways of working around AI search and AI-enabled SEO workflows We are looking for you who Are a senior-level SEO practitioner with strong hands-on experience of enterprise SEO and large e-commerce websites, ideally from large international e-commerce or retail organisations Have advanced knowledge of keyword research, search intent analysis, on-page SEO, content optimisation and internal linking, and a good understanding of technical SEO fundamentals Have strong working knowledge of Google Search Console, Google Analytics/Adobe Analytics, Semrush/Ahrefs and enterprise SEO crawling/monitoring tools, and are comfortable working with large datasets in Excel/Google Sheets Can independently own SEO workstreams, with strong stakeholder management and communication skills and the ability to translate SEO analysis into clear commercial recommendations for non-SEO audiences Are proactive and comfortable challenging existing approaches, testing new ways of working and identifying opportunities beyond an assigned task list Have experience using AI tools to improve SEO research, analysis, content workflows or operational efficiency. Experience designing or working with agentic/automated AI workflows is highly desirable Practical information Period: 2027-01-11 to 2027-12-17 Location: on-site Scope: 100% To apply, send your updated CV in Word format together with a short motivation. Good to know For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.

Vill du vara med och forma den digitala köpresan och driva kommersiell tillväxt på den finska marknaden hos vår kund? Vi söker en datadriven, kommersiell och operativ Online Merchandiser för ett frilansuppdrag via Digitalenta! Om rollen Som Online Merchandiser har du en nyckelroll i att maximera försäljningen och skapa en inspirerande, relevant och konverterande kundupplevelse i vår kunds digitala kanaler på den finska marknaden. Du ansvarar för att driva kommersiella resultat genom datadriven exponering, smart sortering och löpande optimering av sortimentet online. I rollen arbetar du nära kategori-, marknads- och techteamen för att omsätta kundinsikter, KPI:er, kampanjer och lagerläge till snabba affärsdrivande aktiviteter. Du drivs av att förstå vad som skapar försäljning, agerar snabbt när förutsättningarna förändras och har ett tydligt fokus på att hela tiden förbättra den digitala köpresan. Dina huvudsakliga ansvarsområden * Sajt- & e-postoptimering: Säkerställa rätt produktexponering på startsida, kategorisidor, kampanjytor och i e-postutskick för att maximera försäljningen. * Sortimentsprioritering: Prioritera produkter utifrån försäljning, trafik, marginal, lager, säsong och kampanjtryck. * Uppföljning & optimering: Analysera och agera snabbt på KPI:er som konverteringsgrad, CTR, snittordervärde, försäljning per besökare och lageromsättning. * Sök & köpresa: Säkerställa optimal kategorisering, sökbarhet, filtrering och sortering för en smidig kundresa. * Testning & CRO: Driva A/B-tester och löpande förbättrar sortering, layout, exponering och budskap. * Kommersiellt samarbete: Omsätta kampanjer och insikter till aktiviteter i nära samarbete med inköp, marknad och UX/tech. * Omvärldsbevakning: Hålla koll på konkurrenter, trender och marknadsrörelser för att identifiera nya försäljningsmöjligheter. Din profil För att lyckas i rollen ser vi att du har ett starkt kommersiellt driv, är datadriven och trivs i en snabbrörlig e-handelsmiljö där du kombinerar analys med operativt genomförande. Krav för rollen: * Dokumenterad erfarenhet av e-handel, online merchandising och sortimentsoptimering. * Flytande kunskaper i finska, svenska och engelska i både tal och skrift. * Dokumenterad erfarenhet av att optimera försäljning utifrån lager, marginal och kundbeteende. * Mycket god förståelse för e-handels-KPI:er (konvertering, CTR, snittordervärde, försäljning per besökare, lageromsättning). * Erfarenhet av CMS, e-handelsplattformar och analysverktyg (t.ex. GA4, Power BI eller liknande). * Erfarenhet av A/B-testning, CRO och hypotesdriven optimering. * Vana av att arbeta tvärfunktionellt med inköp, marknad och tech. Meriterande: * Erfarenhet av att arbeta med Dema.ai. Om uppdraget För det här uppdraget så kommer du frilansa via oss på Digitalenta. Uppdraget är tänkt att starta så snart som möjligt och kommer pågå fram till att vår kund avslutat sin egen rekrytering. Uppdraget är på omkring 50%. Som frilansare hos oss ingår du i vårt community där vi löpande anordnar träffar för att utveckla varandra inom branschen och bygga nätverk. Självklart ser vi ett långsiktigt samarbete och tack vare vår storlek finns även möjlighet att bli direktrekryterad eller anställd av oss som konsult - allt för att du ska få ett flexibelt arbetsliv!

ABOUT CHEFFELO Cheffelo helps people eat well without the stress of planning and shopping. Since 2006, the company has delivered meal kits with varied, nutritious home-cooked meals and minimal food waste, today under the brands Linas in Sweden, Godtlevert in Norway, Retnemt in Denmark and, since August 2026, Cheffelo in Finland. With nearly 400 employees and its own production facilities, Cheffelo delivered around 17 million meals in 2025 and was named Online Player of the Year at Dagligvarugalan 2025. This summer, all brands came together under a shared promise: For all tables. THE ROLE IN SHORT At Cheffelo, AI is part of how the work actually gets done. Recipe and food images are already produced with AI in an in-house setup, and Cheffelo is now looking for someone to take day-to-day ownership of it by producing the images, keeping the quality high and making the setup better over time. You get real influence over which models are used and how the workflow develops, in a flat organisation with short decision lines and a high level of trust. Your work goes straight into recipes, web and media. If you have produced images with AI and understand how the technology behind them works, this role makes use of both. ABOUT THE ROLE You will be Cheffelo's delivery function for recipe and food images. Your main internal customers are the recipe developers, but you will also deliver to media, web and the wider growth team. You take incoming requests, produce the images in the AI setup and make sure they are realistic, appealing and delivered on time. You are part of the Brand & Partnership team and work closely with chefs, photographers and designers, who together with you make sure the images match what customers actually get on their plate. The setup is one of several AI solutions used across Cheffelo, and you will be the person who knows it best. WHAT YOU WILL DO * Produce recipe and food images with AI based on requests from recipe developers, media and web * Adapt image material to different formats and channels * Work iteratively in the AI setup until the images are realistic, appealing and sell the dish * Quality-check images together with chefs, photographers and designers * Evaluate new models and switch when the results get better * Develop prompts and update reference material * Troubleshoot the workflow when it does not deliver as it should, and find the best solution ABOUT YOU You follow how AI develops out of your own interest, try new tools and models, and suggest improvements without anyone asking. You deliver what has been requested on time and you do not let an image through that is only almost right. You see the people who place requests as your customers and you welcome feedback from chefs, designers and more senior creatives. You keep the quality up when many requests come in at once, and you prioritise between them yourself. WHAT YOU BRING * Relevant experience of producing images with AI that have been used commercially, ideally recipe, food or product images that are realistic, appealing and sell * A strong visual eye for quality assurance, so you see when a dish does not look like it will on the plate, when details are off or when the style is wrong, and you know how to fix it in the prompt or in post-production * Experience of final editing in Photoshop, including its built-in AI features * A technical understanding of AI-driven production workflows and how models, prompts, reference material and each step in the flow affect the result * The ability to evaluate and switch models, adjust hard-coded prompts and find the cause when the workflow does not deliver, and find a fix * Experience with tools such as Claude and Gemini is welcome, and experience with n8n or similar automation tools is a plus PRACTICAL DETAILS Permanent, full-time employment Based in Sundbyberg, hybrid THE PROCESS This is a recruitment through Digitalenta. We review applications on an ongoing basis, and the process includes interviews, psychometric tests through Alva Labs, a case tailored to the role and reference checks.