Lovable Labs Sweden AB

Solutions Marketing Lead, SMB TL;DR Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with our SMB market. This person will be building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe. Why Lovable? Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world. Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software. What we’re looking for As Solutions Marketing Lead, you'll own the strategy for how we show up and win across a wide range of markets, audiences, and use cases, many of which we're still in the process of defining. The first priority market segment to focus on will be SMB. Over time you'll move between buyer segments fluidly, building the playbooks and messaging that turn early traction into repeatable motion from the ground up. You will spend your time across the full arc of go-to-market work: spotting the opportunity, developing the hypothesis, designing the experiment, and synthesizing what you learn into a recommendation leadership acts on. We're looking for someone who comes in with a strong point of view, earns trust quickly, and drives outcomes across the organization without needing a large team behind them. You’ll thrive in this role if you have: 12+ years of marketing experience with a deep understanding of the SMB audience Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, not just executed against one someone else built. Directly owned a large, cross-functional initiative where you were the person accountable for the outcome, not just coordinating the calendar. Built positioning and messaging for more than one buyer segment at the same time and can point to how each differed and why. Designed a GTM experiment, read the signal, and turned it into a recommendation that leadership acted on. Marketed across multiple audiences at once while keeping a coherent brand narrative, not five disconnected campaigns that don't feel like the same company. Positioned developer tools, no-code/low-code platforms, or AI products, and understand the nuances of speaking to both technical and non-technical audiences. What you’ll do Own the GTM strategy for new and evolving market opportunities: identify where we have potential to win, build the hypotheses, and design the experiments to validate them. Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously, developing positioning, messaging, and campaign infrastructure from scratch. Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community, driving alignment and shipping with urgency. Develop Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams across multiple verticals. Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement, that scale across the organization. About your application Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join. We treat all candidates equally — if you're interested, please apply through our careers portal.

Why Lovable Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world. Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software. About the Team Lovable’s mission is to make software creation accessible to everyone. Hiring the engineers and researchers who can build that future is one of the most important things we do. Our Sourcing and recruiting team is embedded in the product and engineering organisation. We work side by side with engineering leaders to understand what they need today and where the team is heading, so we can build the pipeline before the need becomes urgent. About the Role You will find and engage exceptional engineers across product, platform, infrastructure, and research. You will own top-of-funnel sourcing, design thoughtful outreach, and build long-term relationships with highly specialised talent, in Sweden, London, across Europe, and beyond. You’ll work on deeply technical searches, mapping talent markets, identifying the people doing the best work in their field, and starting conversations with people who aren’t looking. You’ll partner closely with recruiters, hiring managers, and leadership to build strong pipelines for niche roles and keep improving how we source as we scale. Your Responsibilities Build precise, well-targeted searches that surface the right profiles, not just many profiles Write outreach that earns replies from passive candidates, and nurture high-priority targets over the long term Find talent through open source, research, communities, and other creative channels Partner with hiring managers to design tailored sourcing strategies and advise them on the market Track candidates and funnel metrics in Ashby, and use the data to improve conversion at every stage Represent Lovable at meetups, conferences, and community events in Stockholm and across Europe What We’re Looking For Significant experience sourcing specialised engineering talent across a range of technical domains (for example fullstack, backend, infrastructure, and ML/AI) Track record of sourcing and helping hire top technical talent at a high-growth startup, scale-up, leading tech company, VC, or executive search firm Real curiosity about AI and software engineering, and the drive to learn how technical communities and skill sets work Ability to run several complex searches in parallel while keeping a high bar and a great experience for both candidates and stakeholders A passion for market mapping and research. Sourcing is a long game, and you enjoy it Familiarity with the European talent landscape, including the Nordics, UK, and Germany, is a plus.

TL;DR: We are looking for a senior engineer with deep marketing knowledge to join Applied AI, the team that rebuilds how Lovable operates as a company. You will work embedded with Marketing and build the AI systems, data, and agents that its teams run on. You will ship production software yourself, on Lovable, with the Applied AI engineers. Why Lovable? Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world. Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software. What we're looking for 6+ years building and shipping production software or data systems that people depend on. Recent hands-on work in TypeScript, Python, or SQL. Deep marketing knowledge from a marketing organization, a MarTech company, or a product or data role serving marketing teams. You know how paid and social channels, attribution, CRM, content, and positioning work in practice and where they break. Experience integrating marketing systems: ad platforms, analytics, CRM or CDP, and content tools. You know their APIs and data well enough to build on them. Experience building with LLMs: agents, evaluation, and the judgment to know where a rule-based system does the job better. You can test the quality of model output and make it reliable enough for daily use. Strong product judgment. You start from the problem, choose priorities with the people affected, and improve a system through use and feedback. Senior stakeholder skills. You work directly with the CMO and Marketing leads, form your own view, and disagree in writing with a better path attached. Care for permissions and data handling. Marketing systems touch customer data and spend. You treat access control as a design requirement from day one. Comfort building on a high-level platform. We build our internal systems on Lovable itself. Bespoke infrastructure needs a written reason. What you'll do Run a listening tour with Marketing. Map current work, systems, data sources, owners, and the places where expert judgment lives. Propose builds only after that. Agree each project with Marketing leadership up front: the problem, the metric, the owner, and the definition of done. Connect the context a launch depends on: Linear tickets, internal docs, Slack threads, competitive intel, and usage data. When the scope changes, the change propagates to every asset that mentions it. Build agents and workflows for Performance and Social: creative variants, campaign setup, and quality checks against brand guidance, with human review where spend or brand is at stake. Encode Brand and Product Marketing judgment into systems: positioning, messaging, and voice guidance that other teams and agents apply without a meeting. Connect Marketing's systems to the shared company data layer so agents and workflows can act on trusted data. Build on the shared Applied AI foundation and contribute back. Reuse company data contracts, permissions, and agent patterns. Extract what Marketing needs into reusable pieces. Launch every system with a named owner, a runbook, access rules, and a review cadence. Teach the Marketing team to operate it without you. Measure results with Marketing and use them to decide what to improve, extend, or retire. Bring concrete product gaps from internal use to Lovable's product teams. How the role fits You report into Applied AI and spend most of your time with Marketing. Marketing leadership sets the priorities and owns the results. You agree with them on what to build, how to measure it, and who owns each system once it runs. Applied AI owns the shared foundations you build on: company data contracts, permissions, the information architecture and reusable agent patterns. You work day to day with the Applied AI engineers and with colleagues embedded in Sales, Finance, People, and Support. A capability you build for Marketing often becomes a building block for another function, and the reverse is true too. Our tech stack We build with tools that both humans and AI love. Platform: Lovable itself, Supabase (PostgreSQL), Cloudflare Languages: TypeScript, Python, SQL, Go AI: Anthropic, OpenAI, MCP, AI agents Data: BigQuery Marketing systems: the ad platforms, analytics, and CRM tools Marketing already uses About your application Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join. We treat all candidates equally - if you're interested, please apply through our careers portal.