Understory

Who is Understory? Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress. We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out – the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world. We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence internationally, our focus is global, our ambition is high, and our team is fully committed to being the go-to platform for experience creators worldwide. In keeping with this momentum, we're growing Marketing Operations in Aarhus, the team that runs the marketing products our customers use to grow their business. The team Marketing Operations is part of our Product organization and runs our marketing products for customers: Meta Ads, Google Ads, websites and reviews, with more on the way. Some are fully automated, some run on their own with people overseeing them, and some have a person in the loop at key steps. The team is AI-native today: agents and in-house tools do much of the production and optimization, and people steer, check and improve the work. The next step for Marketing Operations is to become AI-led, raising both the quality and the volume of what we produce on a clear playbook everyone works from. You'll lead that shift. The team is three people today and growing. About the role As Marketing Operations Lead you run Marketing Operations day to day and guide the team toward AI-led operations. You are a hands-on lead: you deliver for customers yourself and help the team do great work every time. You are accountable for the playbook, so everyone knows what happens when, why and how, and Sales and Customer Success can explain our service with confidence. You work closely with Product to shape the tools and AI workflows the team runs on, and you help the team make them part of how we work. What you'll do Deliver hands-on for customers across our marketing products, with our in-house tools and AI workflows Plan the team's daily rhythm: priorities, capacity and delivery against our service levels Hold one shared quality bar across the team's and the agents' work, from creative to setup Be accountable for the playbook: it stays current, it's how the team works, and Sales and Customer Success sell our service from it Decide with Product where a person needs to be in the loop and where oversight is enough, and move work along that line as the tools mature Continuously surface the problems that limit our quality and volume, bring them to Product with clear evidence, and help the team put what ships to use Coach and onboard teammates so everyone can do their best work as we grow What success looks like In your first six months: The quality and volume of our output grow faster than the team does Every customer gets the same quality on the same timeline, and you can show it with data The playbook is the current answer to how we work, and Sales and Customer Success sell from it We think you'll thrive if… You've spent around three years in performance marketing or marketing ops, at an agency or in-house, with hands-on time in paid social and search That experience has given you taste: you can tell strong creative and campaigns from weak ones, and explain why People already turn to you for guidance, with or without the title Doing things well matters to you, and you help others get there with clarity and respect You're low ego, high agency and kind: you take initiative, give credit, take feedback well and make the people around you better Getting to the core of a problem, and explaining it so others can act, is the part of the work you enjoy most AI tools are part of your daily work, and you're curious what else they can take on Your English is at a full professional level It's a plus if you have… Experience running a productized or templated service at scale Experience working closely with product or engineering teams If you recognize yourself in most of this, but not all, we would still like to hear from you. We care most about how you think and how you work with people. What it's like to work at Understory We are product-minded, mission-driven and serious about quality, in the product, the strategy and how we work together. We think long-term and keep evolving, as individuals and as a company. There is room to grow here, and the chance to help shape something category-defining. Practical information Hours: Full-time Duration: Ongoing employment Location: Aarhus (80% in-office) Team: Marketing Operations (Product) Reports to: Christian Berndt, VP of Product Preferred start date: 2026, flexible We are reviewing applications on a rolling basis and will hire as soon as we find the right person, so don't wait to apply.

Who is Understory? Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress. We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out – the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world. We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence internationally, our focus is global, our ambition is high, and our team is fully committed to being the go-to platform for experience creators worldwide. In keeping with this momentum, we're growing Marketing Operations in Aarhus, the team that runs the marketing products our customers use to grow their business. The team Marketing Operations is part of our Product organization and runs our marketing products for customers: Meta Ads, Google Ads, websites and reviews, with more on the way. Some are fully automated, some run on their own with people overseeing them, and some have a person in the loop at key steps. The team is AI-native: agents and in-house tools do much of the production and optimization, and people steer, check and improve the work. Next, we're becoming AI-led: the tools take on more of the production, and people spend more of their time on judgment and quality. You'll learn that way of working from day one. The team is three people today and growing. About the role This is an entry-level role for someone early in their career, for example fresh out of university or just getting started. You don't need prior marketing experience. You need to be sharp, structured and ready to learn fast. As a Marketing Associate you help deliver our marketing products to customers, reliably and to a high standard. You work with templates, SOPs and a shared task queue, and our AI tools and agents do much of the production. You steer, check and finish the work so campaigns go live on time and with consistent quality. We train you in the tools and workflows, and you help improve them as part of a team that relies on each other. What you'll do Create and quality-check ad assets using our templates, AI tools and standards Pick up customer requests from the team's shared queue and see them through to launch Schedule approved campaigns to go live on the agreed date and handle customer revisions quickly Support weekly performance reviews for customers using our standard method Work closely with your team and Customer Success Flag what slows you down or causes rework, so the team and Product can fix it What success looks like In your first three months, you will: Learn our templates, tools and workflows inside out Deliver ads with minimal rework Handle customer requests reliably and on time Keep your task status accurate so the team can always trust it Take customer requests from brief to live campaign independently by month three We think you'll thrive if… You're low ego, high agency and kind: you take initiative, make your colleagues' work easier, take feedback well and ask for help when you need it You like structure: clear processes and deadlines help you do your best work You care about your work: you finish what you start, and when something is at risk of slipping, you spot it early, say so and help fix it You notice details others miss and take pride in work you'd be happy to put your name on You're curious and eager to learn new tools, including AI tools You have full professional proficiency in English It's a plus if you… Have experience with Canva or Figma Are familiar with HubSpot or other marketing tools Have a basic understanding of paid advertising Have completed or are pursuing studies in a relevant field Have had professional or academic exposure to marketing or operations Speak Spanish or Italian with full professional proficiency If you recognize yourself in most of this, but not all, we would still like to hear from you. We care most about how you think and how you work with people. What it's like to work at Understory We are product-minded, mission-driven and serious about quality, in the product, the strategy and how we work together. We think long-term and keep evolving, as individuals and as a company. There is room to grow here, and the chance to help shape something category-defining. Practical information Hours: Full-time Duration: Ongoing employment Location: Aarhus (80% in-office) Team: Marketing Operations (Product) Reports to: Christian Berndt, VP of Product Preferred start date: 2026, flexible We are reviewing applications on a rolling basis and will hire as soon as we find the right person, so don't wait to apply.

This is not the average job post. And we are not the average company. Laura is a kind, creative, positive soul who loves to cook and loves teaching others to cook. So she started a company offering cooking classes for locals and tourists. The venue is authentic and beautiful - her taste is unique and welcoming. The classes are thoughtfully designed. Every detail is considered. And the bookings start to tick in. It works. Laura gets to do what she loves, creating strong memories for people from all over the world. But she is also starting to struggle. Managing participants. Hiring and training instructors. Chasing invoices. And the quiet pressure underneath it all: making sure more bookings arrive tomorrow than today. That passion, and that struggle, is what Understory is built on. Understory is a vertical-focused, multi-product operating system for experience businesses. With it, creators like Laura manage operations, accept payments, build beautiful websites, and automatically grow bookings across channels. Even the bookkeeping runs itself. There are hundreds of thousands of Lauras across Europe and beyond, and no one has built the platform they deserve, yet. We intend to. We have the product, customers in 10+ countries, and a recently raised €12m Series A to be the driving force in a fragmented market. Building that takes people. Soon we are 100 of them, across three offices and three countries. This role is about making sure every one of them is set up to do the best work of their career - from the day they sign to the day they move on. What you will do Reporting directly to Lasse, co-founder and CEO, you will: Register new colleagues, changes and leavers in our HR system, and keep the data correct. Handle contracts, onboarding and offboarding using templates and checklists. Collect monthly payroll inputs and send them to our payroll providers. Keep holiday and absence registrations in order. Help with interview scheduling and review cycles. Find the manual, repetitive tasks and figure out how the system can do them instead. You are probably the right person if you Are early in your career, for example just out of school or on a sabbatical year, and want a real job with real responsibility. Love systems, spreadsheets and figuring out how things work, and get a kick out of making a process faster and smarter. Get annoyed when data is wrong or something is done the hard way. Follow through, and can keep confidential information to yourself. Speak and write Danish and English. What you get A steep learning curve in HR, payroll and how a fast-growing tech company is run. You will work closely with our VP Finance and have real responsibility from day one. You also get a strong reference for whatever comes next. What it is like to work here We move fast, with agency and customer obsession, and expect everyone to bring proactive solutions every day. You will learn faster here than almost anywhere else, because the challenges are real and the pace is high. We are host-obsessed, product-minded and serious about quality - in the product, the strategy and how we work together. We care about outcomes, not too much about how each individual gets there. You will get a lot of trust and flexibility, real room to grow, and a genuine shot at building something category-defining. Location: Copenhagen Start date: As soon as possible Questions? Reach out to Jacob at below email address.