Ungapped

Ready to turn great marketing ideas into measurable growth? Join our central Group Marketing team as Growth Marketing Manager and help accelerate growth across Finland and Sweden. This is a hands-on role where you'll turn commercial priorities and market insights into impactful campaigns, digital acquisition initiatives and experiments that generate demand and contribute to pipeline. You'll support Liana across Finland and Sweden, as well as Profinder in Finland, working closely with Sales, Product Marketing and the wider Group Marketing team to optimise the customer journey - from first touch to qualified opportunity. Combining local market ownership with the support of a shared Group Growth capability, you'll have the opportunity to test new ideas, optimise performance and turn data-driven insights into measurable business results. Reporting directly to the Group CMO, you'll play an important role in executing and developing Growth across our markets. What you will own Own and execute the Growth Marketing plan across Finland and Sweden, with primary responsibility for Liana in Finland and Sweden and Profinder in Finland. Plan, execute and optimise demand generation programmes across paid, organic, social, email and other relevant digital channels. Build and optimise lead generation campaigns with a clear focus on qualified demand. Translate commercial priorities and ICP definitions into targeted campaigns and audience strategies. Monitor funnel performance from acquisition through MQL and Sales handover, identifying opportunities to improve conversion. Use performance data, testing and experimentation to continuously improve campaign effectiveness. Explore and apply AI-enabled tools and workflows to improve campaign development, analysis, optimisation and execution. Work closely with Sales on lead quality, qualification, handovers and commercial priorities. Support landing page, conversion rate and campaign asset optimisation. Contribute local market insight, customer understanding and competitor intelligence. Collaborate with Product Marketing and Group Marketing to activate positioning and messaging across Finland and Sweden. Share learnings, performance insights and best practices across the wider Group Growth capability. What we are looking for We are looking for someone who combines strong digital marketing expertise, analytical thinking and a hands-on approach to execution. You have: 3+ years of relevant experience in B2B SaaS Growth Marketing, Demand Generation, Performance Marketing or a similar role. Strong hands-on experience with paid digital acquisition and campaign optimisation. Experience building and optimising lead generation programmes. A strong understanding of the B2B funnel, including ICP, MQL, lead qualification and Marketing × Sales alignment. Experience working with marketing performance data, conversion rates and funnel metrics. Experience with marketing automation, CRM and digital tracking is a strong advantage. Familiarity with Pipedrive is a plus. The ability to translate commercial targets into focused growth plans, campaigns and experiments. An AI-native mindset – comfortable exploring and adopting new AI tools and ways of working to improve campaign development, content, analysis, optimisation and day-to-day execution. Strong analytical and problem-solving skills, with a test-and-learn mindset. Strong project management and execution skills, with the ability to prioritise in a fast-moving environment. The ability to work independently while being part of a wider Group Marketing team. Fluent Swedish and English, both written and spoken. Finnish language skills are a plus. Role focus This position is primarily focused on measurable demand generation, digital acquisition and funnel optimisation, rather than general marketing coordination, communications or brand activities. The role combines hands-on execution with local market ownership, while contributing to a shared Group Growth capability. You will be expected to take initiatives from idea to execution, measure their impact and continuously optimise based on performance data. Why join us? Your ideas. Your campaigns. Measurable impact. Take ownership of Growth initiatives across Finland and Sweden and see how your work translates into real business results. You'll have the freedom to experiment, test new approaches and continuously improve performance, with data to guide you and Sales as your close partner. You'll join an international Group Marketing team where you can explore AI-powered ways of working, challenge existing approaches and help shape how we drive Growth across the Group. It's an opportunity to make a tangible impact, develop your expertise and grow alongside an ambitious B2B tech group. Liana, Ungapped and Profinder are part of Ilkka Group, an international group focused on marketing, technology and data-driven business growth. Location The role is based in Sweden and sits within our central Group Marketing organisation. Occasional travel may be required as part of the role. You will work closely with teams and stakeholders across Liana, Ungapped and Profinder, as well as colleagues across different markets.

BUILD THE ENGINE BEHIND SMARTER, MORE EFFECTIVE MARKETING. Join our central Group Marketing team as Marketing Operations & Automation Manager and help build the systems, workflows and data foundations that turn marketing activity into measurable business growth. Across Liana, Ungapped and Profinder, you'll own and improve the processes connecting CRM, marketing automation, lead management and reporting - creating a seamless journey from first touch to qualified opportunity and revenue. Working closely with Growth, Sales, Product Marketing and colleagues across the Group, you'll streamline processes, strengthen collaboration and introduce smarter, AI-enabled automation. Reporting to the Group CMO, you'll combine hands-on execution with continuous improvement, helping build a scalable, data-driven marketing organisation across multiple markets. WHAT YOU WILL OWN * Own the Group Marketing Operations framework across Liana, Ungapped and Profinder. * Define and maintain common Marketing Operations processes, standards and ways of working across the Group. * Ensure clear processes for lead capture, management, qualification and Sales handover. * Develop and optimise marketing automation and lifecycle workflows. * Own the connection between Marketing activities, CRM and Sales processes. * Maintain and improve tracking, attribution and marketing data quality. * Build reliable reporting and dashboards that provide visibility into funnel and campaign performance. * Work with Growth to ensure campaigns are correctly tracked and measurable. * Identify opportunities to improve funnel efficiency through automation, process improvements and better data. * Identify and evaluate opportunities to use AI and automation to improve Marketing processes, workflows, data management and operational efficiency. * Support the development of shared Marketing × Sales processes, definitions and ways of working. * Establish and maintain clear documentation, processes and governance for Marketing Operations. * Identify opportunities to improve the Group's use of CRM, automation and marketing technology. * Share best practices and enable marketers across the Group to work effectively with available systems and data. WHAT WE ARE LOOKING FOR We are looking for someone who combines strong technical and operational expertise with commercial understanding and a hands-on mindset. You have: * 4+ years of relevant experience in Marketing Operations, Marketing Automation, CRM or a similar role. * A strong understanding of B2B marketing funnels, lead management and Marketing × Sales processes. * Hands-on experience with CRM systems and marketing automation platforms. Familiarity with Pipedrive is a plus. * Strong understanding of lead lifecycle, qualification, routing and Sales handover. * Experience with tracking, attribution, reporting and marketing performance measurement. * A strong analytical mindset and the ability to turn data and process gaps into practical improvements. * Experience working across Marketing and Sales teams. * A strong understanding of how CRM and marketing technology can support scalable Growth. * Experience building or improving Marketing Operations processes across multiple teams, markets or business units. * The ability to create scalable standards and processes while adapting them to different business and market needs. * The ability to work hands-on with systems while also developing processes and ways of working. * An AI and automation mindset – strong interest in emerging AI technologies and their application to Marketing Operations, automation, data, workflows and scalable ways of working. * Strong project management and stakeholder management skills. * The ability to work independently in a changing environment. * Fluent English, both written and spoken. * Swedish or Finnish is an advantage. ROLE FOCUS This is a central Group Marketing role focused on building and developing the Marketing Operations capability across Liana, Ungapped and Profinder. The position is primarily focused on Marketing Operations, automation, CRM processes, lifecycle management, tracking, attribution and reporting. You will combine hands-on work in systems and technology with the development of scalable processes, standards and ways of working across the Group. WHY JOIN US? Build the foundation for Growth across the Group. This is your opportunity to shape how Marketing operates across three businesses and multiple markets. You'll have the freedom to improve processes, explore AI-powered automation and turn complex workflows into practical solutions that make a real difference. Working closely with Growth, Sales and Product Marketing, you'll help create a more connected, data-driven and scalable marketing organisation - while developing your expertise in Marketing Operations, automation and emerging technologies. You'll be joining an ambitious B2B tech group where good ideas can quickly turn into real improvements. Liana, Ungapped and Profinder are part of Ilkka Group, an international group focused on marketing, technology and data-driven business growth. LOCATION The role is based in Sweden and sits within our central Group Marketing organisation. Occasional travel may be required as part of the role. You will work closely with teams and stakeholders across Liana, Ungapped and Profinder, as well as colleagues across different markets.

READY TO TURN GROWTH AMBITIONS INTO REAL BUSINESS IMPACT? Join Ungapped and Profinder as our Growth Marketing Lead for Sweden, taking senior ownership of how we attract the right customers, generate demand and turn marketing into measurable business growth. As part of our central Group Marketing team, you’ll combine growth strategy with hands-on execution across the customer journey - from awareness and lead generation to qualified opportunities, pipeline and revenue. Working closely with Sales, Product Marketing and the wider Group Marketing team, you’ll translate business priorities into a clear local growth strategy, test new ideas and continuously optimise performance. Reporting directly to the Group CMO, you’ll have the opportunity to shape how we grow in Sweden, share insights and best practices across the Group, and help build a scalable, data-driven Growth engine. WHAT YOU WILL OWN * Own and execute the Growth strategy for Sweden across Ungapped and Profinder. * Translate business and Sales priorities into focused growth plans, campaigns and channel priorities. * Own demand generation across relevant channels, balancing strategic planning with hands-on execution. * Develop and optimise campaigns across the funnel – from awareness and lead generation to MQLs, qualified meetings and Marketing contribution to pipeline and revenue. * Own the Swedish Growth funnel and performance view, using data to identify opportunities and improve conversion. * Work closely with Sales on ICP, target audiences, lead quality, qualification, handovers and commercial priorities. * Use performance data, experimentation and testing to continuously improve acquisition and conversion. * Identify new growth opportunities across channels, audiences, segments and products. * Work with Product Marketing to activate clear positioning, messaging and customer value propositions in Growth activity. * Contribute to shared Group Growth processes, ways of working and best practices across markets. * Share insights, learnings and best practices with colleagues across the Group to strengthen our collective Growth capabilities. * Explore and apply AI-enabled approaches to improve Growth strategy, campaign development, experimentation, analysis and execution. WHAT WE ARE LOOKING FOR We are looking for someone who combines strategic thinking, commercial understanding and a strong hands-on mindset. You have: * 5+ years of experience in B2B SaaS Growth, Demand Generation, Performance Marketing or a similar commercially focused marketing role. * Experience taking ownership of market-level growth strategy, not only individual campaigns or channels. * A strong understanding of the B2B funnel and how Marketing contributes to pipeline and revenue. * Experience with marketing automation, CRM and digital tracking is a strong advantage. Familiarity with Pipedrive is a plus. * Strong analytical skills and the ability to turn performance data into clear actions and priorities. * Experience working closely with Sales and other commercial stakeholders. * Hands-on experience with digital acquisition and campaign optimisation across relevant channels. * The ability to balance strategic thinking with getting things done. * An AI-native mindset – curious and proactive about emerging AI tools, technologies and ways of working, with a strong interest in applying AI to improve marketing strategy, execution, experimentation, analysis and productivity. * Strong ownership, prioritisation and project management skills. * Excellent communication and stakeholder management skills. * Fluent Swedish and English, both written and spoken. ROLE FOCUS This role is primarily focused on measurable demand generation, digital acquisition and funnel optimisation, rather than general marketing coordination, communications or brand activities. You will combine central Group Growth priorities with senior ownership of the Swedish market. We are looking for someone who is comfortable moving between strategy, analysis and hands-on execution. WHY JOIN US? This is an opportunity to take real ownership of Growth in a key market and make a measurable impact on business performance. You'll have the freedom to test new ideas, challenge the status quo and shape how we attract customers and drive growth in Sweden. Working as part of a broader Group Marketing organisation, you'll also help build a more scalable, data-driven and AI-enabled Growth function across the Group. We're combining the agility of a growing tech business with the reach and opportunities of an international group. Liana, Ungapped and Profinder are part of Ilkka Group, an international group focused on marketing, technology and data-driven business growth. LOCATION The role is based in Sweden and sits within our central Group Marketing organisation. Occasional travel may be required as part of the role. You will work closely with teams and stakeholders across Liana, Ungapped and Profinder, as well as colleagues across different markets.