Growth Marketing Lead

Join Ungapped and Profinder as our Growth Marketing Lead for Sweden, taking senior ownership of how we attract the right

customers, generate demand and turn marketing into measurable business growth.

As part of our central Group Marketing team, you’ll combine growth strategy with hands-on execution across the customer journey -

from awareness and lead generation to qualified opportunities, pipeline and revenue. Working closely with Sales, Product Marketing

and the wider Group Marketing team, you’ll translate business priorities into a clear local growth strategy, test new ideas and

continuously optimise performance.

Reporting directly to the Group CMO, you’ll have the opportunity to shape how we grow in Sweden, share insights and best practices

across the Group, and help build a scalable, data-driven Growth engine.

• Develop and optimise campaigns across the funnel – from awareness and lead generation to MQLs, qualified meetings and Marketing

contribution to pipeline and revenue.

• Explore and apply AI-enabled approaches to improve Growth strategy, campaign development, experimentation, analysis and

execution.

• 5+ years of experience in B2B SaaS Growth, Demand Generation, Performance Marketing or a similar commercially focused marketing

role.

• An AI-native mindset – curious and proactive about emerging AI tools, technologies and ways of working, with a strong interest

in applying AI to improve marketing strategy, execution, experimentation, analysis and productivity.

This role is primarily focused on measurable demand generation, digital acquisition and funnel optimisation, rather than general

marketing coordination, communications or brand activities.

You will combine central Group Growth priorities with senior ownership of the Swedish market. We are looking for someone who is

comfortable moving between strategy, analysis and hands-on execution.

You'll have the freedom to test new ideas, challenge the status quo and shape how we attract customers and drive growth in Sweden.

Working as part of a broader Group Marketing organisation, you'll also help build a more scalable, data-driven and AI-enabled

Growth function across the Group.

Liana, Ungapped and Profinder are part of Ilkka Group, an international group focused on marketing, technology and data-driven

business growth.

The role is based in Sweden and sits within our central Group Marketing organisation. Occasional travel may be required as part of

the role.

You will work closely with teams and stakeholders across Liana, Ungapped and Profinder, as well as colleagues across different

markets.