Account Lead, Paid Social

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   About the Role  You will be the client lead and trusted advisor for an international client brand - accountable for client relationship, team leadership and delivery of top class media strategy & planning.   You are a people leader, media expert and growth driver. In an AI driven era where consumers are changing the way they discover and interact with brands, you will navigate our media delivery from traditional paid media planning to an orchestrated practice of paid, owned and earned. You will understand and drive the balance between brand voice and trust creator voice in this market.  You have knowledge and experience of the media landscape in Japan, and can confidently navigate vendor and partner relationships, including negotiating the best deals for our clients.  What You'll Own  Account Team Leadership  * Serve as the senior relationship owner one or more strategic accounts, operating as a trusted partner to key client stakeholders * Lead account planning cycles — annual, quarterly, and in-flight — translating client business objectives into channel-agnostic media strategy * Oversee delivery excellence across paid channels (programmatic, search, social, data/analytics), ensuring executional quality and commercial accountability * Drive retention and organic growth by identifying upsell and cross-sell opportunities, maintaining rigorous commercial hygiene on scopes and fees * Build and coach a high-performing account team; set the bar on client communication, presentation standards, and ways of working  Campaign Activation Leadership  * Partner directly with channel leads (programmatic, search, social, data) to ensure activation is aligned to strategy — not just executing against a plan, but interrogating it * Hold ownership of integrated performance reporting; lead QBRs with strategic framing, not just dashboards * Drive the adoption of measurement frameworks, audience strategy, and emerging capabilities (AI-driven planning, clean room data, identity solutions) across your client portfolio * Act as the escalation point for activation issues; resolve with speed, communicate with clarity  New Business & Client Growth  * Support the agency's new business pipeline as a senior contributor — leading pitch strategy, narrative development, and live presentation on priority pursuits * Develop and maintain prospect relationships in collaboration with the client vice president and leadership team * Identify organic growth opportunities within the existing client base for WMS; own the development of proactive briefs and thought leadership that create commercial moments * Represent the agency externally at industry events, client offsites, and partner forums  What Success Looks Like  90 days: Deep client immersion; relationship mapping complete; activation audit underway; first pitch contribution delivered.  6 months: Clear account growth plans in place; at least one organic upsell progressed; activation and reporting cadence running at full health.  12 months: Measurable revenue growth across portfolio; track record on new business; a team that performs and a client base that advocates for the agency.  Who You Are  * 10–12 years in media, advertising, or marketing services — with genuine breadth across account management, channel activation, and business development * Commercially sharp: you understand fee structures, scopes, extraction rates, and how agencies make money — and you protect margin without compromising the relationship * Activation-literate: you don't need to be a platform technician, but you can hold your own in a programmatic strategy conversation, a paid social planning session, or a search efficiency review * Exceptional communicator and presenter — equally credible in a client townhall and a pitch theater * Proven people leader — you build followership, not just structure * Effectively bilingual  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

Artefact

PAID MEDIA ACCOUNT DIRECTOR - MATERNITY COVER Hybrid working pattern London location WHO WE ARE Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. REPORTS TO Group Account Director ROLE PURPOSE We’re looking for an energetic and ambitious Paid Media Account Director to work with us on some of the biggest names in Travel. You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients. Leading a renowned client, you will be supported by the Group Account Director and the rest of the team. This role will give you the opportunity to share your knowledge, develop the team and contribute greatly to the growth of the client.  Main responsibilities  Paid Media/ Cross-Channel Strategy * Work with the Group Account Director to build a strong and innovative Paid Media advertising offering across all Paid Channels managed for the client (including, but not limited, to Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Native, etc) * Oversee Paid Media campaigns execution, optimisation and management * Lead with investment and strategy planning across the Paid Media activity * Lead with end-of-month finance reconciliation, invoices and POs * Design testing frameworks, making sure to follow best practices and test the latest features, technologies and partners to bring added value  * Provide Paid Media advertising consultancy and training for clients * Maximise the value of the Paid Media advertising we produce by advising clients on best practices across reporting, measurement and attribution * Lead with the development of Paid Media business reviews, cross-sells and pitch material * Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Group Account Director and colleagues * Lead with the development of processes, automation and best practices across the Paid Media department and the wider agency team Client & People management * Strengthen client relationship - Build trusted relationships with senior client stakeholders * Lead client strategy sessions. Present campaign performance and strategic recommendations * Challenge client thinking through insight-led recommendations. Act as the senior escalation point * Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way * Demonstrate a strong work ethic, with a positive and flexible attitude, and the ability to work independently and as part of a team * Have the ability to lead and develop people through training and by setting an example * Supporting the development of other members of the team * Good time management and organisational skills Commertial * Grow Account Revenue  * Participate/lead in new media proposals and new client pitches Analytical Skills & Tools * Demonstrate advanced knowledge in Paid Media Platforms (Google Ads, Microsoft, SA360, DV360, Meta, Amazon, Criteo, YouTube, TikTok, etc) * Demonstrate advanced knowledge in Ad Serving: Campaign Manager (CM360) is a must * Good understanding of GA360 and other products of the GMP suite * Good understanding of Measurement Frameworks, MMM partners, Incrementality Testing, A/B Testing * Experience working with industry-leading Paid Media Partners  * Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent * Use A/B testing and data-driven approaches to continuously improve campaign results * Have an analytical mind and possess problem-solving skills * Be a creative thinker and possess excellent attention to detail SKILLS REQUIRED * Have a minimum of 7-8 years’ experience in a Paid Media role * Understanding of the travel vertical preferred  * Demonstrate previous experience in implementing and managing medium to large Paid Media campaigns * Experience interpreting MMM outputs and how to apply learning to the Paid Media strategy * Experience managing junior members of the team and supporting their development * Advanced user knowledge of Excel * Excellent communication skills

DEPT

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.  THE ROLE: Directors, Social are ultimately responsible for building and managing high-performing, efficient and effective teams to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention.  Directors, Social should be able to lead cross-functional teams to deliver excellent paid social strategy and performance recommendations for their clients based on DEPT’s best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses (not just digital) and they proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals. WHAT YOU’LL DO: * Developing the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices. * Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc. * Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success. * Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals.  * Staying up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency. * Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc. * Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward. * Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start. * Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team.  * Identifying succession plans for your team and cultivating talent development for upward mobility.   WHAT YOU BRING: * A minimum of 8 years’ paid social experience and a minimum 3 years of experience in a client-facing marketing role * MUST have B2B experience  * Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles * A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary. * The ability to audit an account and present actionable insights to a client * The ability to participate whether it is behind the scenes or client facing for business pitches representing paid social  * The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video) * Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements   WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.  Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $108,000—$155,000 USD