Head of SEO / Teamlead SEO (m/w/d) in Dresden

Peec AI

ABOUT PEEC AI Peec AI is a Berlin-based Series A startup building analytics and intelligence tools for modern SEO and growth teams. As AI reshapes how people discover information online, companies need new ways to understand where they appear, how they perform, and where the next growth opportunities are. Peec AI helps teams measure their visibility across AI search, track performance over time, and uncover opportunities to grow their organic presence in an increasingly complex search landscape. ABOUT THE ROLE We're looking for a Sales Manager to lead and develop our EMEA sales team as we scale across the region. Reporting to the Head of Sales – EMEA, you'll coach a team of AI Search Managers to consistent overperformance, own the full funnel from pipeline to closed revenue, and turn our sales playbook into disciplined, repeatable execution. This is a hands-on management role: you'll run forecasts and pipeline reviews, jump into key deals alongside your reps, and work closely with the Head of Sales to sharpen how we sell as we grow from early traction into a mature, high-performing sales organization. WHAT YOU'LL DO * Lead, coach, and develop our team of AI Search Managers to consistently hit and exceed quota * Own your team's pipeline and revenue targets, forecast with precision, and drive pipeline visibility and hygiene * Roll up your sleeves on key deals, joining discovery calls, demos, and negotiations alongside your reps * Run a tight operating rhythm: pipeline reviews, 1:1s, call coaching, and performance management * Execute and continuously refine our AI Search Manager motion * Support hiring and onboarding as the team grows, and feed customer insights back to the Head of Sales, Product, and Marketing WHAT WE'RE LOOKING FOR * 2+ years of experience leading SaaS sales teams as a Sales Manager or Team Lead, ideally in an early-stage or high-growth environment * Track record as a top-performing AE before stepping into leadership * High bar for qualification, with clear ICP understanding and disciplined discovery skills * Strong coach and operator with a data-driven mindset and sharp commercial judgment * Comfortable navigating ambiguity and driving clarity in fast-moving environments BONUS POINTS * Experience selling AI, MarTech or developer tools * Track record of working effectively within a PLG motion * Familiarity with broad modern sales stack (Gong, Outreach, Apollo, Clay, etc.) * Experience selling across EMEA markets; additional European languages (e.g. German, French) are a plus * Experience working in a high-growth, venture-backed startup environment WHAT WE OFFER * Exciting and challenging work with real impact and ownership at one of Europe's fastest-growing Series A startups * Regular team events and off-sites * Aggressive equity compensation package * Paid Meal & Uber home when working late * The most beautiful office space and work environment in Berlin

Smallpdf

ABOUT US Smallpdf was founded in 2013 with one simple belief: working with documents shouldn’t be complicated. Today, we’re an industry leader in digital document solutions, trusted by millions of users across 195+ countries. We build intuitive, powerful tools that help individuals and businesses work smarter with their documents. From compressing and converting files to editing and e-signing, our platform makes complex document workflows simple, secure, and accessible. As a product-led company headquartered in Switzerland and powered by a diverse, global team of 110+ people (across the group), we combine product excellence with a strong focus on user experience, data-driven decision-making and continuous innovation. We operate at the intersection of simplicity and performance, building scalable solutions that power everyday productivity for individuals and businesses alike. Our team is driven by ownership, experimentation and a shared commitment to delivering meaningful impact at scale. ABOUT THE ROLE Smallpdf is hiring a Head of SEO to own and execute our global organic search strategy. Reporting to our new VP of Growth, the Head of SEO will manage the SEO team, set and prioritize the SEO roadmap based on expected growth in qualified traffic and new ARR, and partner closely with Product and Engineering to ship key initiatives. You’ll also help shape our organic content strategy, improve our visibility in AI search/LLMs, and build a structured experimentation program to learn quickly and drive repeatable gains. This role is for someone who can operate at both strategic and tactical levels: define direction, align stakeholders, and deliver measurable results via strong execution - including getting your hands dirty with the details. The ideal candidate is highly data-driven and analytical, but able to find creative new opportunities for organic growth. RESPONSIBILITIES * Lead Smallpdf’s global SEO program (technical, on-page, content, off-page) to grow organic visibility, relevant traffic, and new ARR from search, while improving discoverability in LLMs and AI-driven search. * Manage and mentor a team of 3-6 full-time and freelance SEO specialists. Set goals, development plans, and operating cadence (ideation, planning, execution, measurement and reviews). Foster a culture of rapid, high-quality execution and continuous learning. * Partner with the Head of Marketing to drive brand visibility in AI Search / LLMs. * Own Smallpdf’s SEO roadmap, linking priorities to: A) business outcomes (e.g. new ARR), B) SEO metrics (e.g. rankings, traffic, backlinks), and C) LLMO metrics (e.g. brand visibility, citations, mentions). * Collaborate strongly with Product and Engineering to execute our SEO roadmap. * Align stakeholders across the Leadership team, Marketing, and Product and Engineering to ensure SEO and LLMO priorities are properly understood and resourced. Report back on results with clear data, action plan, and asks. * Design, implement and iterate experiments to improve SEO performance at a rigorous pace. Build a standard operating procedure for SEO experiments including hypothesis, prioritization, measurement, rollout and reporting. * Help shape Smallpdf’s content strategy to align with SEO and LLMO opportunities. Provide input on optimizing content operations (target keywords, content templates, refresh cycles, competitive research) to expand our organic footprint while maintaining quality. * Define and track SEO KPIs, running recurring audits and monitoring to ensure we remain on-track and mitigate risk. ABOUT YOU * 6–10 years of SEO experience including technical SEO, on-page, content, and off-page (ideally 2+ years in product-led SaaS) * 2+ years leading a team, with a track record of developing high-performing SEO contributors * Strong knowledge of modern search ranking systems and quality guidelines, with a track record of maintaining performance through algorithm updates * Experience adapting SEO for AI-driven discovery (LLMO/AI search optimization) * Understanding of technical SEO and LLMO including crawling and indexation, internal linking and information architecture, performance (CWV), structured data, etc. * Strong analytical and decision-making skills, with an experimental mindset and ability to ship iteratively with constrained resources before scaling what works * Hands-on with core SEO tools (Google Search Console, Ahrefs, etc.) and comfortable collaborating with Data Analytics team as needed * Clear communicator (written and verbal), able to align stakeholders and explain tradeoffs * Ability to both “zoom out” to the level of overall company strategy and also “zoom in” to the level of tactical details, while adjusting approach quickly as needed based on data and landscape shifts * Experience in international, programmatic, and product-led SEO JOIN SMALLPDF - WHERE INNOVATION MEETS IMPACT! Becoming part of our team means more than just taking a job—it’s joining a dynamic, collaborative environment where your voice matters, your growth is championed, and your work truly makes a difference. Here, we don’t just talk about a growth mindset—we live it. You’ll thrive in a culture that balances professional ambition with personal well-being, where flexibility, creativity, and purpose come together. Whether you're shaping the future through groundbreaking projects or leveling up your skills, your journey here will be one of impact, innovation, and continuous learning. This reflects in our company values. OUR BENEFITS 🌍 You get to impact the way over 60 million people get work done every month. 🚀 Push boundaries and dare to fail—that’s how we learn! 💻 Enjoy the flexibility of a remote work environment, and meet your team occasionally to work together and strengthen the team bond. 🏝️ 30 vacation days—yep, you read that right—that you can take whenever you need them. 🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years. 👶 16 weeks parental leave—100% of your salary—for all new parents 📚 A personal development budget of up to 2000CHF every year, plus days off for courses or training. 🤓 Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills. 👩‍💻 Hack days to challenge you and your team, plus build amazing things. HOW TO APPLY Please apply using the form below and upload your CV - in English, as it’s the standard working language at Smallpdf. A PDF format is preferred. COMPENSATION PHILOSOPHY At Smallpdf, we believe compensation should be fair, transparent and thoughtfully aligned with the value each person brings to our team. Our approach balances several key factors - current market trends, role expectations, seniority, experience, and geographic location - to ensure every offer is both competitive and equitable. We review our salary ranges regularly to stay in step with the evolving market, and we make decisions based on skills, impact, and responsibility rather than negotiation strength. Our goal is simple: to recognize and reward great work, support long-term growth and create a compensation structure that feels fair, consistent and grounded in integrity. We want everyone at Smallpdf to feel valued, supported and empowered to do their best work - and our compensation philosophy is designed to reflect exactly that. HIRING POLICY Smallpdf is an equal-opportunity employer, and we believe our strength comes from a team that reflects a wide range of backgrounds, identities, perspectives, and lived experiences. We welcome applicants of all genders, ethnicities, ages, abilities, orientations, and life paths. You’ll also have the option to share your pronouns and answer an anonymous demographic questionnaire when you apply. This information is completely voluntary, but it helps us stay accountable in building an inclusive and equitable hiring process. We use AI thoughtfully in our day-to-day work, but we value human curiosity, creativity, and integrity above all. We’re excited to meet candidates who bring genuine expertise, real stories, and authentic experience to the table.

1st Formations

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution. This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI. Key Responsibilities Performance & Acquisition • Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution • Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager • Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition • Drive continuous improvement in channel-level ROI and report results to senior leadership Content & SEO • Lead and develop two Senior Content Managers and oversee all freelance content production • Set editorial strategy aligned to search intent, SEO priorities, and conversion goals • Ensure content output — written, video, and social — serves acquisition objectives across all six websites • Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation Paid Media & Affiliate • Own paid media strategy and budget across search, display, and social channels • Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking Social Media & Video • Provide strategic direction for social media and video content, keeping output commercially relevant • Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition Cross-Functional Collaboration • Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time • Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance • Contribute to website strategy What We Are Looking For • Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business • Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics • Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion • Fluency in paid media channels (PPC, paid social) with budget management experience • Experience with affiliate marketing programme management • Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this • Data-literate: comfortable interpreting analytics and making decisions based on performance data • Experience working across multiple websites or digital properties • Familiarity with company formation, legal services, or fintech verticals • Experience working alongside digital/technical teams on CRO and UX-driven projects • Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director What We Offer * £90-110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.