Who We Are
MAP | WPP Enterprise Solutions designs, builds, and operates
the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead
clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in
engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit
across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google,
Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’
businesses.
About WPP
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered
by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions,
creativity, production, enterprise solutions and expert strategic counsel.
What will your day look like?
As an Experience Strategy Director, you set the strategic direction for how we build cohesive,
customer-first experiences across marketing automation, personalization, loyalty, and CRM for a portfolio of global clients. You
will own the end-to-end customer experience, translating business opportunities into outcomes that are as engaging for consumers
as they are commercially viable for our clients, staying close to the data, technology, and capabilities that turn that strategy
into real, compelling interactions.
Your role is highly client-facing and you’ll build
and own relationships with client leadership and key stakeholders, both internally and externally, pushing innovative thinking and
setting the bar for best-in-class solutions across everything your portfolio delivers. You'll work closely with the wider client
team – strategists, technologists, data specialists, and creatives – steering their work toward a single, connected vision of the
customer experience.
You'll lead complex client engagements across your accounts,
bringing deep specialist expertise within a core proposition such as personalization or loyalty. You're also a driving force
behind the experience strategy capability itself – evangelizing and refining our experience strategy service lines, educating
strategists and clients alike, and leading major new business pursuits that grow our footprint.
Client Delivery
Set the strategic direction for your accounts, applying deep
specialist expertise within a core proposition such as personalization or loyalty to every engagement.
Own strategic impact, delivery quality, and client
satisfaction across your accounts, while keeping utilization and billability healthy across your client teams.
Act as a strategic partner and thought leader to client
leadership, shaping their broader CX and marketing strategy, not just the immediate brief in front of you.
Maximize the output of client and project teams to deliver
high-quality work across several concurrent, often complex, workstreams.
Practice Development & Innovation
Evangelize and evolve MAP's experience strategy service
lines and methodologies, keeping the practice ahead of client needs, not just level with them.
Educate clients, strategists at every level, and colleagues
across capabilities on experience strategy propositions and ways of working.
Evaluate and refine existing service lines and frameworks so
they scale consistently across clients, industries, and portfolios.
Develop the strategists working alongside you, sharing your
expertise and helping shape the next generation of experience strategy talent.
Business Development
Lead or act as primary strategy advisor on major new
business pursuits, converting opportunities into profitable, long-term engagements.
Who are you going to
work with? You'll report to the Global Head of Experience Strategy,
based in Copenhagen.
This is a highly client-facing role: you'll work closely
with client teams across our global network of agencies and offices.
You'll collaborate daily with the wider MAP capabilities,
including technology, data, design, business consulting, and client services.
What do you bring to the
table? A proven track record leading complex CX, CRM,
personalization, or loyalty engagements, in an agency, consultancy, or in-house.
Deep fluency in the platforms and data models behind
connected customer experience, such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or similar, and the judgment to
know where they add value and where they don't.
Strong commercial acumen: comfortable owning the
profitability, utilization, and health of a client portfolio.
A natural teacher, able to bring strategists and clients
along on complex thinking, not just present it to them.
Excellent stakeholder management across global, matrixed
environments.
A global perspective and flair for cross-cultural
collaboration, particularly between the US and Europe.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions
without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels
they belong and has the same opportunities to progress in their careers.
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