Growth Marketing Manager: Self-Serve

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! THE ROLE GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we’re looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption at scale.  You will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base. You’ll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue. You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals.    WHAT EXCITES YOU  * Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into compelling commercial narratives for sales and customer success teams. You thrive in this dual world and know how to speak both languages fluently. * Digging into the data and the customer voice - You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions. You're naturally curious and analytical, comfortable extracting meaning from data and turning customer conversations into actionable product and marketing decisions. * Working cross-functionally on complex problems - You'll collaborate across product development, commercial strategy, sales, customer success and marketing to launch and scale. You know how to build consensus across functions without losing momentum, and you have a track record of making complex products feel simple and essential to the people who need them. * Owning outcomes, not just outputs - You measure success by adoption rates and business impact. You're energised by seeing your work drive real results and you're not afraid to iterate and optimise based on what the data tells you.   WHAT EXCITES US   * B2B product marketing experience - You’ve done deep and extensive customer research, built ICPs, run interviews and analysed surveys. You use these insights to inform product and commercial strategy.  * Storytelling with customer empathy - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions. * Multi-product and solutions selling - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the messaging and campaigns that reflects that.  * Data-driven decision making - You're comfortable with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy. You naturally ask "why?" and let evidence guide your decisions. * Competitive intelligence - You stay on top of the competitive landscape, understand how competitors position themselves, and can clearly articulate differentiation. You've used market research to influence product and GTM strategy. * Track record of driving adoption and impact - You aren’t focused on getting campaigns live, you drive the strategy behind them and care about analysing impact.  * Payments or fintech experience - Understanding the payments landscape will help you hit the ground running.   Base salary range: £89,040 - £133,560 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

GWI

Location: London Weekly office requirement: Hybrid, 2 days/week Employment type: Permanent AS OUR MARKETING OPERATIONS MANAGER YOU’LL: Run the engine behind our go-to-market, and build it as you go. You’ll own our marketing tech stack and the automations that connect it. Data flows cleanly between systems, leads move fast and land in the right place, and every campaign is measurable. You keep the machine running today, and you’re trusted to push it forward tomorrow: building the agents and AI-powered workflows, many of them running on Claude, that give our GTM teams an edge. This role carries real leverage. It’s central to our FY27 goal of accelerating GTM execution through smarter operations. You’ll keep our systems trustworthy, automate the manual work, and speed leads through the funnel, which frees the wider team to chase the bigger strategic bets. You’ll report to the Marketing Operations Director, collaborating deeply with Revenue Operations and Sales Operations on GTM optimisation, and work across Marketing, Revenue, and Product, right at the heart of how GWI turns human insight into pipeline.   WHAT YOU'LL BE DOING * Build AI-powered GTM automation and agents. Turn manual work into systems that scale. You’ll automate enrichment, routing, the value-proposition engine and creative enablement using Clay, Zapier, Claude and our wider AI stack. This is where you push the edges: prototyping agentic workflows and showing the wider GTM teams what’s now possible. * Speed up lead velocity and routing. Sharpen our scoring models and tune routing in LeanData. Build AI-powered routing checks so there are fewer errors, faster progression, and sales time spent only on the leads worth chasing. * Make attribution self-serve. Run Dreamdata to deliver account-level funnel and multi-touch, allbound attribution the whole business can use. You’ll also own the pipeline reporting that leadership and the board rely on. * Operationalize account signals and market intent. Capture and wire up buyer and account signals from across the stack, from website behavior and product usage to third-party intent, so they flow into scoring, routing and rep alerts. Turn raw intent into something the team can act on the moment an account heats up. * Own the HubSpot and Salesforce integration. Keep our two systems of record in sync: lifecycle stages, lead status, sync errors, field audits, and clean dedupe and deletion. Everything downstream depends on getting this right. * Automate campaigns and events. Set up campaigns and the automations behind them in HubSpot and Salesforce. Run tools like Qualified and Goldcast, and own the reporting setup for the moments that matter. * Power new product launches. Provide the operational backbone for coordinated launches: enablement, campaign activation, and the measurement that ties releases to pipeline and adoption. * Run and govern the stack. Handle day-to-day admin across HubSpot, Salesforce, Clay, Zapier, LeanData, Qualified, Goldcast and Dreamdata. Manage access and seats, support renewals, and keep everything compliant and documented. * Be the team’s go-to for ops. Own the marketing operations triage queue, the one reliable place for system, campaign and data requests from across Marketing, Revenue and RevOps. * Document how it all works. Keep SOPs and process docs in Notion so systems and automations stay transparent, repeatable and resilient.   What do I need to bring with me? You’re a hybrid: part commercial thinker, part builder. You’ve probably come from marketing ops, sales ops or RevOps. You treat GTM like a design problem, mapping the journey and building systems that scale rather than just wiring tools together. You think about ROI, and you always ask whether a workflow actually helps someone close a deal. You know your way around a modern martech stack, and you go deep on HubSpot in particular. You’re fluent in building workflows, managing lifecycle stages and properties, configuring lead scoring, and keeping data clean at scale. Beyond the CRM, you’ve worked across the tool types this role touches: marketing automation platforms (HubSpot, Marketo, Pardot), lead routing (LeanData), enrichment and data tooling (Clay, Clearbit, ZoomInfo), attribution (Dreamdata, Bizible), conversational and booking tools (Qualified, Drift), and workflow automation (Zapier, n8n). You won’t have used every one, but you recognize the categories and you pick new platforms up fast. Most of all, you’re curious and resourceful. You learn new tools by getting your hands dirty. A fast-moving landscape excites you rather than fazing you, and you turn messy, open-ended problems into something structured and testable. You already build with AI, not just chat with it: chaining prompts, wiring up agents, and automating tasks that used to eat someone’s afternoon. Hands-on experience with an LLM like Claude, ChatGPT or Gemini is a real plus.   Bonus points for: * Built agentic workflows or AI automations that drove a real GTM outcome * Deep HubSpot experience, ideally with admin-level configuration or certification * Hands-on with Clay and workflow tools like Zapier or n8n * Experience with attribution tooling like Dreamdata * Time around a sales motion, enough to understand pipeline velocity and where automation helps versus hurts   WHAT WE OFFER 🧘 At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes: * Time to recharge – 25 days’ annual leave, plus office closures over the holidays. * Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support. * Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success. * Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget. * Career growth – Accredited learning, leadership development, and global career mobility. * Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.   DIVERSITY, EQUITY & INCLUSION 🫶 Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.   #li-hybrid #LI-

Kota

Location: London Location Type: Hybrid - 2 days in the London office ABOUT KOTA Kota is reimagining insurance and retirement benefits for the modern workforce. Through our two flagship products → Kota Platform, the first fully integrated benefits platform, and Kota Embed, our embedded insurance solution. We're making benefits more accessible, valued, and global. Today, we power benefits for tens of thousands of employees at Europe's most forward-thinking companies, including Carwow, Tines, Zoe, and Remote. Founded in 2022, we've raised more than €20M from leading investors such as EQT Ventures, Eurazeo, Northzone, and Frontline, as well as founders and executives from Workday, Remote, Personio, OpenAI, and more. This team works in a hybrid environment, with a minimum of two days per week in our London office. ABOUT THE ROLE Kota Embed puts our benefits products directly inside the platforms companies already use to run payroll and manage their people. It's one of the biggest growth opportunities in the business: a large, fast-growing base of companies that can offer their teams health and protection benefits through Kota in just a few clicks. Most of this job is making a product convert inside someone else's product - placement, copy, onboarding moments, lifecycle. If your background is mainly paid, SEO, events, and MQL targets, this probably isn't the role for you This role is responsible for turning that opportunity into live policies at scale. You'll build the growth engine behind Kota Embed - how we position and package Kota inside our partners' products, activate their customer base, and convert them. It's a high-ownership role for someone who loves building the machine, not just running it: you'll shape the strategy and own it end-to-end. WHAT YOU'LL DO * Own the number: converting our Payroll partners' customer base into live Kota policies, end to end. * Position and package Kota so it converts inside our partners' products → the messaging, in-product copy and placement that turn a benefits section into sign-ups, whether Kota builds that experience or a partner builds it on our API. * Make sure customers discover Kota at the right moments, and optimise every step from first impression through to sign-up. * Build repeatable enablement for partner teams → plug-and-play decks, call scripts and campaigns they can run under their own brand. * Build lifecycle and re-engagement campaigns (email, sequences, retargeting) that pull people back and convert them. * Design and productise the partner launch playbook so every new partner and cohort ramps predictably. * Build a best-in-class self-serve experience that converts, backed by our sales team for higher-touch deals. * Instrument it all: define the funnel, run experiments, read the data, iterate. KNOWLEDGE, SKILLS AND EXPERIENCE * 4+ years doing growth work - in marketing, product, or a growth team; we care what you owned, not what it was called. Ideally the first or an early growth hire who built the motion themselves. You are a hands-on, super individual contributor. * You've owned a number measured after sign-up → activation, conversion to paid, feature adoption. If your track record is MQLs and launch calendars, this isn't the role. * Product marketing is your sharpest tool → positioning, packaging and copy that convert inside someone else's product, with no brand or push traffic to lean on. * Good product sense → you can mock up a flow fast enough to put it in front of a partner's product team, and you ship through influence, not authority. * Comfortable across the post-signup funnel → lifecycle, email, conversion optimisation. * Founder energy → resourceful, self-directed, no playbook needed. * Start-up/scale-up background; bonus for fintech, B2B2C, or embedded/partner channels. KOTA BENEFITS * Stock-options * Health Insurance * Up to 5% matched contribution to a Workplace Pension * Life Assurance cover * WFH stipend to support your home office needs * Generous Paid Time Off - work hard and take the time you need * Annual company-wide offsite We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.